W Communications has promoted Matt Brown, previously managing director, to UK CEO as the agency prepares for further international expansion. Brown joined W Communications from Edelman in January 2025, where he served as vice chair of brand for EMEA, and earlier held a leadership role at advertising agency The Brooklyn Brothers.As UK CEO, Brown will oversee agency strategy, client service, creative output, commercial performance, and company culture for W’s London operations. He will also continue to manage the agency’s integrated offerings, including digital media buying, earned SEO, out-of-home advertising, and brand strategy.Under Brown’s leadership, W Communications has added high-profile clients across luxury travel, hospitality, and FMCG sectors. The agency maintains ongoing relationships with global brands such as Adidas, Marriott, Sony, Nobu, Pop Mart, Patron, and Hublot.Founder Warren Johnson will now focus on the agency’s international growth, building on W’s existing presence in New York, Singapore, the Middle East, and Reykjavik. The agency also recently launched a standalone sports marketing firm, Spike, and appointed a new general manager for the APAC region.This leadership transition marks the first UK CEO appointment since Frankie Cory’s departure in 2024, signaling W Communications’ ongoing strategic evolution and focus on global expansion.

W Communications, a leading independent communications agency, has appointed Robin Chang as General Manager for its Asia-Pacific operations. In this role, Chang will report to Warren Johnson, Founder and CEO of W Communications.?Ç£Chang is an exceptional talent. We are thrilled to have secured his leadership. This marks an exciting new chapter for our business in Asia. Robin brings a unique blend of results-oriented collaboration with unparalleled expertise in the seamless integration of communications services,?Ç¥ said Johnson. Chang brings 17 years of experience in public relations and integrated communications across the consumer, lifestyle, and corporate sectors. He has held senior leadership roles in Singapore while successfully managing campaigns throughout Asia. His strategic vision and leadership were instrumental in driving growth at previous agencies, including PRecious Communications and Allison Worldwide.In his new role, Chang will collaborate closely with W Communications Chairman Tim Sutton, former head of Weber Shandwick's Asia-Pacific network, and leadership teams across the agency's global offices.This appointment follows a period of significant growth for W Communications in Asia. The agency has expanded its corporate and consumer teams with top talent in integrated communications and social media. Recent client wins include LHN Group, Affinidi, Global TechSolutions, VP Bank, Deliveroo, Hilton Group, PS.Gourmet, Suntec City, and Tinder APAC.This news comes shortly after W Communications named Matt Brown as its new Managing Director. Brown joins W from Edelman, where he served as Vice Chair of Brand for EMEA.

A new report from PR Newswire reveals that artificial intelligence (AI) is playing an increasingly significant role in press release creation and distribution. The 2024 State of the Press Release Report, released today, highlights how communications professionals are leveraging AI to enhance their storytelling and reach broader audiences.According to the report, nearly 26% of strategic communicators are already using generative AI to draft press releases, and over 40% are considering its adoption in the future. This trend underscores the growing recognition of AI as a valuable tool for streamlining the press release process and improving content quality.Other key findings from the report include:  A significant increase in the use of multimedia elements, such as videos and infographics, to enhance press release engagement.  A 15% year-over-year growth in mentions of "AI" within press releases, reflecting the technology's rising prominence.  Continued reliance on press releases as a cornerstone of communications strategies, with 93% of professionals planning to send the same or more releases in the coming year."Our highly anticipated State of the Press Release Report continues to serve as a unique resource for public relations professionals from across the industry," said Matt Brown, President of PR Newswire. "The report provides detailed, data-driven insights reflecting the perspectives of many of the industry's leading communicators, and provides a direct view into evolving trends, strategies and best practices in the press release space."