Megha Bhatia has joined KFC India as Head - Social PR & Purpose. Prior to this she was the Associate Vice President at Edelman and PR Consultant at PR Pundit. She has more than 13 years of experience as a Communications specialist with expertise in conceptualization of earned-centric integrated campaigns.She is skilled in strategic campaign planning & execution, reputation & crisis management,talent development, influencer strategy, stakeholder engagement, brand partnerships and has a demonstrated track record of delivering award-winning campaigns across Travel, Food & Beverage, Hospitality and Lifestyle brands in the last decade.She is an alumnus of Symbiosis Institute of Media and Communication.