Primex Media Services, one of India?ÇÖs leading public relations and media management agencies, has been awarded the PR mandate for CLEAR Premium Water for the third consecutive time, reaffirming its strong credentials in strategic communications and brand positioning.CLEAR Premium Water, a prominent name in the packaged drinking water segment, has once again entrusted Primex Media Services with managing its brand communications. The Surat-based agency offers a comprehensive suite of services, including press release dissemination, strategic communication, press conferences, media relations, media monitoring, crisis communication, and content development.Commenting on the continued collaboration, Nitesh Desai, Founder & CEO of Primex Media Services Pvt. Ltd., said, ?Ç£We are thrilled to continue our partnership with CLEAR Premium Water, a brand that stands for purity, quality, and trust. This continued association is a strong endorsement of our capabilities and commitment. Our goal remains to elevate CLEAR Premium Water?ÇÖs presence across media and to reinforce its reputation through consistent and impactful communication. The renewed mandate also reflects the growing importance of sustained and strategic PR in building brand equity.?Ç¥Nayan Shah, Founder & CEO of CLEAR Premium Water, said, ?Ç£Primex Media Services has been a trusted communications partner who truly understands our brand values and business goals. Its strategic insights and media relations expertise have played a key role in shaping our brand image and public perception. We are pleased to extend our association and look forward to more successful chapters in our growth story.?Ç¥CLEAR Premium Water has earned a reputation for its focus on innovation, stringent quality standards, and customer satisfaction. With a strong nationwide presence, the company serves over 1,600 clients in the HoReCa (Hotels, Restaurants, and Catering) sector and major national airlines. It has built a strong retail network with availability at more than 1.75 lakh outlets.

Publicis Groupe-owned communications agency MSL has been appointed as the official public relations partner for BSH Home Appliances Group in India, effective immediately.As part of the new mandate, MSL will manage all media relations, press communications, and brand updates for BSH and its premium portfolio, which includes globally recognized brands such as Bosch, Siemens, and Gaggenau.BSH Home Appliances Pvt. Ltd., a subsidiary of Germany-based BSH Hausger?ñte GmbH, is one of the world?ÇÖs leading companies in the home appliances sector, known for its focus on innovation, quality, and sustainability.With this partnership, MSL aims to drive compelling storytelling, share key brand developments, and facilitate expert commentary for BSH in the Indian market.

India TV, a leading news group, announced the appointment of Mohit Roy Sharma ?Çô Head, Communications & Outreach. In this strategic leadership role, Mohit will play a key part in strengthening India TV?ÇÖs communication and outreach efforts. His appointment marks an important step in the group?ÇÖs ongoing evolution, as it deepens its content engagement and builds stronger connections with audiences across platforms. A prominent name in the Indian news industry, Mohit brings nearly three decades of rich experience in corporate communications, brand strategy, and high-impact media IPs. Prior to joining India TV, he served as Senior Executive Editor, Outreach and Head ?Çô Corporate Communications at ABP Network. During his tenure, he successfully led the development and execution of flagship events such as Ideas of India, The Southern Rising, and Roots & Rhythms. His work is widely regarded for its strategic depth, creative vision, and measurable impact. A postgraduate from the University of Winnipeg, Canada, Mohit has previously held leadership roles at the India Today Group, where he was responsible for conceptualizing and delivering high-impact initiatives such as Agenda Aaj Tak, Sahitya Aaj Tak, Salaam Cricket, India Today Conclave, and India Today @ Davos, among others. Commenting on the appointment, Ritu Dhawan, Managing Director, India TV, said ?Ç£We are delighted to onboard Mohit Roy Sharma to the India TV leadership team at a time when the media landscape is undergoing rapid transformation. His well-versed experience in strategic communications & brand outreach, brings immense value to the group. His ability to align communication strategies to create brand visibility through his media relation will strengthen our positioning and will play an essential role in enhancing our presence and relevance across platforms. This leadership appointment reinforces India TV?ÇÖs commitment to evolving its brand outreach and forging deeper connections across the media ecosystem.

In this exclusive interview with Adgully Middle East, Tanya Chaudhary, Sr. Communications Manager at BPG Group, shares her compelling story of transitioning from India to Dubai, the inspirations behind her global PR career, and the principles that have shaped her impactful work in storytelling and reputation building. She also offers valuable insights into the unique challenges and opportunities for women leaders in the industry and the evolving dynamics of communications in the GCC region. With over 14 years of experience across diverse markets and sectors, Tanya discusses her approach to crafting impactful narratives, building trust, and navigating the complexities of the modern PR landscape, including the role of content and AI.From India to Dubai ?Çô what inspired your global journey in PR, and how has your experience across diverse markets shaped your communications strategy today?The move from India to Dubai was driven by a desire to gain inroads into the global arena, one that challenges you to think cross-culturally but remain rooted in strong local insight. Having worked with many different brands and sectors in India, I have led teams and scaled communications for clients, physically and remotely across the APAC and GCC regions. Dubai seemed the natural next step to further broaden my perspectives, especially given how rapidly the communications landscape is evolving. Operating in such disparate markets has taught me to blend emotion-led storytelling with fact-led analysis, ensuring that strategies are both culturally relevant and universally applicable.With over 14 years in PR and corporate communications, what core values or principles have consistently guided your storytelling and reputation-building efforts?Authenticity, and alignment have been my north stars. Whether I'm developing a thought leadership platform or managing a crisis response, I'm dedicated to building stories that are authentic, responsive to changing dynamics, and aligned with a brand's long-term business outcome. Relationship-building is also a huge component of it, both with media and internal stakeholders. It's that human touch that ultimately drives reputational equity.As a woman leader in the communications industry, what unique challenges or opportunities have you encountered, especially in traditionally male-dominated sectors like finance, auto, and logistics? And what makes the UAE different or unique in this aspect?While public relations as a profession has always welcomed strong female voices, sectors like finance, auto, and logistics can still present layered challenges when it comes to leadership presence and strategic decision-making. Navigating these industries has taught me the value of inclusive thinking, a quality that resonates across geographies. Both India and the UAE have shaped my leadership in profound ways. In India, I was able to build long-term client relationships, lead high-performing teams, and manage end-to-end mandates for legacy brands. The UAE, however, offers a unique ecosystem, a vibrant, future-focused, and driven by a strong national agenda for diversity and innovation. I've had the chance here to be part of transformation narratives in sectors like retail and tourism, where women leaders are actively encouraged. What connects both markets is the growing appetite for strategic communications that go beyond PR into reputation architecture ?Çö and as a woman, that's a space I?ÇÖm proud to contribute to, across any region.At BPG Group, what are some key strategic communications mandates you?ÇÖre excited about? How does the GCC region differ in its PR dynamics compared to markets like India or APAC?At BPG Group, I'm most excited about briefs that allow me to merge storytelling and strategic content development. I work closely on communications for Dubai Business Events, BurJuman, and Sony MEA, where briefs encompass reputation management, brand awareness, and content that effectively engages local and international audiences. A lot of my role here involves driving editorial and content strategy, developing messaging frameworks, crafting narratives, charting out content calendars, and informing thought leadership across digital and traditional channels. The GCC stands alone in its pace and aspiration. Communications herein go beyond media relations - they are perception-shaping, supportive of national agendas, and aspiration-building via integrated narrative. Comparisons with India or APAC are less apt; but it focuses more on bilingual content, strategic alignment with cultural sensitivity, and influencer-led amplification. That said, my foundational years in India of managing P&Ls, leading teams, and driving campaigns for brands like Cargill, Hamdard, and Booking.com have equipped me with the agility and scale-based thinking that complement the precision and legacy-building approach often seen in the GCC. It?ÇÖs this cross-market perspective that I bring to every mandate. You?ÇÖve worked across sectors from FMCG and real estate to ITES and hospitality?Çöhow do you tailor your communication strategy to ensure brand relevance and resonance across such varied industries?The foundation is always the same: understand the audience, then reverse-engineer the message. I invest time in decoding not just the brand, but also the behaviours and sentiments of its target market and audience. For example, a B2B tech brand needs credibility and insight-led positioning, but a lifestyle or property brand exists on aspiration and visual storytelling. Changes in sector demand varying content formats, tones, and platforms?Çöbut the thread of authenticity remains the same.In the age of always-on media and rising stakeholder expectations, what role does content strategy and development play in building long-term brand trust? And how do you view AI?ÇÖs role in the way PR functions in the times to come?Content is no longer king, it?ÇÖs the kingdom. Long-term trust is built through consistency, clarity, and value-driven purpose-based storytelling. As stakeholder demands rise, brands must go beyond campaigns and build content ecosystems that address multiple touchpoints, whether in customer experience (CX) or environmental, social, and governance (ESG) initiatives. AI, to me, is both a tool and a partner. While it can optimize research, media monitoring, and content generation, the human lens will remain irreplaceable when it comes to strategy, emotional intelligence, and cultural resonance.What advice would you give to young professionals?Çöespecially women?Çölooking to build a long-term, impactful career in PR and corporate communications?Claim your story. PR is about speaking up for others, but don't forget to speak up for yourself. Be inquisitive, pose thoughtful questions, and conquer both strategy and delivery. For women specifically, I would advise: never let the room take the sting out of your ambition. The industry can benefit from more women leaders who lead with empathy, strength, and vision. Keep learning, communicate with intent, and always trust your intuition.

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success. The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes. With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry. In this interaction with Adgully, Manali Pilankar, Associate Director of Corporate Communication, JM Financial Ltd, speaks about how the role of corporate communications has evolved in the financial services industry amid shifting investor expectations and regulatory changes. She shares insights on navigating market volatility, building a resilient corporate brand, and how AI and data-driven tools are shaping the future of communication in financial institutions. How has the role of corporate communications evolved within the financial services industry over the last few years, especially in the context of changing investor expectations and regulatory landscapes? Corporate communication acts as a bridge between a financial services company and their media, investor and communities. The fluidity of thoughts and strategic foresight of a corporate communication leader play a crucial role in setting, shaping and controlling the narrative, building positive image and securing stronger visibility in the earned media space -both in traditional and digital domains. The investors?ÇÖ expectations and regulatory landscapes are always evolving in tandem with the industry and market scenarios. These two aspects are beyond the control of corporate communications professionals. What we can best do is to continue building trust and credibility for our respective organisations and formulating consistent messaging. In today?ÇÖs dynamic communications landscape, corporate communications professionals need to leverage data and technology more to establish stronger connections with, and stakeholders. Beyond traditional media, we need to analyse media consumption habits closely and optimize the broader spectrum of earned media which includes podcasts, social media, and other digital channels to initiate meaningful conversations and build engagement. What does a typical day look like for a communications leader in a legacy financial institution like JM Financial? In a dynamic workplace scenario, a corporate communication leader needs to wear many hats ?Çô often all in a day. Each day is different from the other, with each bringing fair share of opportunities and challenges. On a given day, I step into the role of a Planner, Strategist, Media Expert, Mentor, Storyteller. A few things remain constant on a typical workday and for me, work starts well before reaching office. My early morning ritual involves scanning through important news and industry updates to stay attuned to what is happening in my sector, apart from sending follow-up communications to my team members and PR partners. I try to plan my day by picking up the thread from the discussions that happened the day before or ongoing tasks. Once in the office, I attend to media queries that often come with tight deadlines, plan the content for varied media platforms and hold check-in meetings with the team to track the work in progress across projects. My role also requires interacting with business teams and other cross functional stakeholders on a regular basis to ensure alignment. However, things are way different in the run-up to a major event and conference and my role requires meticulous collaboration and coordination. What I truly enjoy the most is the opportunity to be creative and explore new things and that is very satisfying. What strategies do you prioritize when communicating during times of market volatility or economic uncertainty? Communicating during periods of market volatility or economic uncertainty is a challenging proposition. Things are further compounded when you consider information overload through various media channels and decreasing attention span of the audience. In such times, communication demands a good balance of transparency, reassurance and proactive engagement. It is not just about managing messaging. It is about managing reputation and identifying media opportunities and turning them into the organization?ÇÖs favour. As a communication professional, I prefer to focus on open and honest communication to build trust with the internal or external audience especially during uncertain times. Building trust?Çöwhether with internal teams or external stakeholders?Çöbegins with consistency, creativity, and credibility. That has always been my guiding mantra. While acknowledging the uncertainty, one needs to leverage relevant spokespersons to share regular updates and provide solutions to reassure clients by detailing plans to navigate the uncertainty. Communications need to have clarity and intent. Finally, it is always advisable to focus on the long-term. While market volatility could be a short-term phenomenon, focusing on the long term and the big picture always instills confidence and helps in controlling the narrative. What are some of the unique challenges and opportunities in building and sustaining a corporate brand? At JM Financial, we treat brands both as an asset and a key growth enabler.Hence, our efforts have always been on building a vision that strikes a chord with all stakeholders. However, a brand that has stood the test of time goes through multiple challenges related to visibility, perceptions, consistency across communication channels, to name a few. We address these aspects through cohesive messaging, purposeful brand narratives that reflect our core value and long-term vision. One of the key challenges is maintaining consistency across varied channels and touchpoints. For a brand to resonate with employees and other stakeholders, it has to reflect the company ethos and the process begins with internal alignment. Ensuring that employees at every level understand and live the brand is essential for delivering a consistent brand experience. Equally important is to keep pace with technological advancements and shifting client expectations, and lastly, creating key brand differentiators to stand out in a dynamic market. However, these challenges come with many opportunities. A well-defined brand can build long-term trust, which is the foundation of client relationships in financial services. We are in a unique position to also leverage thought leadership to further deepen our brand presence. In today?ÇÖs always-on digital ecosystem, how do you manage real-time engagement while safeguarding the brand?ÇÖs reputation? A brand?ÇÖs greatest asset is its reputation and the process of safeguarding reputation is increasingly becoming complex on the back of social media comments and reactions, market speculations, etc. For companies in the financial services space, these elements cannot be ignored, as they have the potential to adversely impact stakeholder?ÇÖs trust and brand equity. In our organization, we align our communication strategies with the digital first media landscape. In this era of two-way engagement, we engage with our internal and external stakeholders proactively to address their queries effectively. I think that?ÇÖs an effective way to prevent any speculation from spreading further. Digital transformation of the communication landscape has unlocked myriad opportunities to engage meaningfully with the audience. We embrace those opportunities to create a deeper connection and strengthen our reputation. How do you see AI and data-driven tools influencing the future of corporate communication in financial institutions? AI and data-driven tools are revolutionizing the way content and communications are strategized and delivered. For instance, AI tools are used to analyse communication patterns to extract valuable insights. These tools also help in tracking engagement level, employee feedback so that companies can strengthen their internal communication strategies. With the power of AI, we can now quickly distill long-format and complex content into concise and easily digestible infographics for social and digital media platforms which in turn helps the audience stay informed without feeling overwhelmed ?Çô particularly useful during important national policy announcement days. In addition, AI-powered media monitoring tools offer real-time alerts to communication teams by scanning online news platforms so that communications teams can respond swiftly and make informed decisions.AI and data-driven tools are redefining speed, precision, and impact of modern-day corporate communications. Looking back, what have been some of your most defining career milestones and what leadership lessons have they taught you? I have had the opportunity to lead and contribute to several high-impact initiatives that have shaped my professional journey and delivered tangible results. One of the most rewarding milestones was successfully conceptualising and launching a new brand identity for a new business. This comprehensive exercise involved everything from crafting a distinctive brand name and logo to develop a full suite of digital and offline assets. Witnessing the brand come to life?Çöand more importantly, seeing the business growth that was directly attributable to our PR and marketing efforts?Çöwas incredibly fulfilling. Another highlight was spearheading the PR activities for the 50th anniversary of JM Financial. It was an honour to be part of such a milestone, ensuring that the communications captured the brand?ÇÖs legacy while aligning with its vision for the future. Each of these experiences has contributed to my growth, reinforcing the power of collaboration, storytelling and the importance of measurable impact. What advice would you give to young professionals looking to build a career in corporate communications within the BFSI sector? The BFSI sector is a competitive and highly regulated space, where trust, integrity, and transparency are non-negotiable. To thrive as a corporate communication professional, one must possess deep industry knowledge, critical thinking, adaptability, and strong crisis management skills. With regulations, product and service narratives and market dynamics constantly evolving, staying updated is the key to crafting narratives that resonate with media and audiences alike. The sector?ÇÖs fast-paced nature demands a mindset of continuous learning, through certifications or on-the-job experiences. At the same time, there should be a willingness to embrace new technologies that enhance efficiency and problem-solving capabilities. Equally important is the crisis management skills. Whether addressing reputational risks or client concerns, communication with clarity during high-pressure situations is essential to safeguarding the organisation?ÇÖs brand and stakeholder confidence.

Team Pumpkin, a leading full-service digital agency, has been awarded the performance marketing mandate for Miniklub, India?ÇÖs premium toddler and kidswear brand. The agency will drive Miniklub?ÇÖs digital growth through strategic performance campaigns, leveraging data-driven insights to optimize customer acquisition and engagement.  As part of the mandate, Team Pumpkin will manage Miniklub?ÇÖs end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimization across digital platforms. The agency will focus on scaling the brand?ÇÖs online presence and driving revenue via their e-com site through targeted digital interventions.Founded in 2013, Miniklub is renowned for its premium apparel collection that combines comfort, functionality, and sustainability in every offering, solidifying its commitment to be a one-stop shop for parents. It offers the latest newborn essentials, baby wear, kids?ÇÖ fashion, footwear, toys, travel range, baby care products, and much more, all under one roof. It?ÇÖs a must-visit store in town for newborns to 8-year-olds..Speaking about the collaboration, Anjana Pasi, Managing Director, Miniklub, said, ?Ç£We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision for growth. We look forward to leveraging their capabilities to scale our brand and reach more parents across India.?Ç¥Swati Nathani, Co-founder, Team Pumpkin, added, ?Ç£Miniklub is a trusted name in the kidswear space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive results, ensuring Miniklub continues to grow its market share in the digital-first world.?Ç¥Established in 2012, Team Pumpkin is a full-service digital agency offering a wide range of services, including performance marketing, social media management, influencer marketing, content strategy, and more. With a client portfolio spanning multiple industries, the agency specializes in delivering ROI-driven marketing solutions that help brands achieve sustainable growth in an increasingly competitive digital landscape.The performance marketing mandate will be handled by Team Pumpkin?ÇÖs office in Gurugram.

In a recent industry development, Jayadevan P.K. (JPK) has been elevated to the position of Vice President ?Çô Communications at PeepalCo.A storyteller at heart, JPK brings over 15 years of experience spanning journalism, corporate communications, and leadership. Since joining PeepalCo, he has been instrumental in shaping the company?ÇÖs communications narrative, navigating industry complexities, and driving impactful engagement across stakeholders.Before PeepalCo, JPK co-founded the award-winning tech newsroom FactorDaily and established himself as a prominent voice in India?ÇÖs tech and startup ecosystem as a journalist and commentator. He is the author of a definitive book on Xiaomi, published by HarperCollins, and has written hundreds of stories covering technology, startups, and innovation in India. From chasing headlines in newsrooms to steering communications in the dynamic world of crypto and fintech, JPK?ÇÖs journey reflects adaptability, clarity of thought, and a deep commitment to authentic storytelling. His elevation is not just a career milestone, but a testament to the power of embracing change, building resilience, and leading with integrity in fast-evolving industries. JPK reflected on his journey of transition, growth, and reinvention marking his elevation through a LinkedIn post

Burson, the global communications leader  purpose-built to create value for clients through reputation, has been named the agency of  record for the Amdavad, India, bid to host the 2036 Olympic and Paralympic Games on  behalf of Gujarat Sports Infrastructure Development Company Limited (GSID).  The agency will lead strategic consulting for the development of the bid?ÇÖs brand, competitive  narrative and will drive its media relations campaign.   Principal Secretary of the Urban Development and Urban Housing Department said, ?Ç£With  Burson as our communications partner, we are delighted to pursue our shared vision of  bringing the Olympic Games to Amdavad. Their deep understanding of the global sports  landscape and past experiences with the Olympics and other global sports organisations will  be instrumental in supporting India?ÇÖs bid.?Ç¥   Dolly Tayal, Managing Director, Burson Genesis, India, said, ?Ç£It?ÇÖs an absolute privilege for us  to engage with Gujarat Sports Infrastructure Development Company Limited (GSID). We will  leverage our proven expertise in sports communications and creative storytelling to provide  strategic consulting and craft a compelling narrative that captures India?ÇÖs Olympic aspirations.  The current focus is to continue to build support for the project in India.?Ç¥ 

Regional communications agency StickyGinger has announced the appointment of three new team members as it accelerates its expansion across the Middle East and North Africa. The hires bolster the agency?ÇÖs public relations and influencer marketing capabilities, aligning with its latest wins?Çöretained mandates for global fashion brands Karl Lagerfeld and GUESS, effective from May.The agency?ÇÖs recent foray into Egypt and Iraq further underscores its regional growth ambitions, with the expanded team now strategically positioned to serve a growing portfolio of high-profile international clients.The new team members include:?Çó Bahdja Kirat, PR Executive, brings a deep understanding of regional communications across both corporate and lifestyle sectors. A native Arabic speaker with experience at both global agencies and in-house teams, Bahdja?ÇÖs extensive network across MENA?Çöincluding Egypt?Çöwill play a key role in delivering culturally resonant campaigns.?Çó Ellie Foster, PR Manager, joins with a strong background in brand communications and media relations in both Europe and the Middle East. With a portfolio spanning lifestyle, hospitality, and tech, Ellie?ÇÖs global outlook and nuanced regional insight will support integrated campaign strategies across diverse markets.?Çó Zoe Everett, PR and Influencer Manager, brings considerable expertise in influencer marketing and beauty PR. Known for her strategic eye and robust influencer network, Zoe will drive StickyGinger?ÇÖs influencer-led initiatives, especially in the fast-evolving beauty and fashion categories.The appointments arrive at a time of significant momentum for StickyGinger, which already represents a number of iconic brands including Marks & Spencer, Levi?ÇÖs, FUJIFILM INSTAX, and Rolls-Royce. The agency?ÇÖs increased bilingual and cross-market expertise will further enable delivery of culturally relevant, high-impact campaigns across the region.?Ç£We are thrilled to welcome Bahdja, Ellie and Zoe to StickyGinger,?Ç¥ said Heba Hemdan, Head of PR at StickyGinger. ?Ç£Their diverse expertise and shared passion for creative PR make them invaluable additions to our team. As we continue to expand our reach and work with some of the world?ÇÖs most iconic brands, their experience will ensure StickyGinger remains at the forefront of delivering compelling, results-driven campaigns that resonate with audiences regionally and globally.?Ç¥With its growing team and strengthened capabilities, StickyGinger is well-positioned to lead the next wave of regional communications for global brands seeking deeper market engagement across MENA.

Performance Communications has announced the appointment of Mia Esat as Associate Director in its Middle East office marking a pivotal step as the agency sharpens its focus on future growth and continued diversification across key sectors.Mia brings a strong track record in shaping corporate narratives across the tourism, energy, utilities, sports and entertainment industries - with much of her recent work focused on the dynamic Saudi Arabian market. Her appointment underscores the agency?ÇÖs commitment to investing in senior talent to accelerate its vision of becoming the go-to consultancy for brands looking to break boundaries and drive meaningful impact.?Ç£Mia?ÇÖs leadership style, strategic rigour and creative firepower align perfectly with the direction we?ÇÖre headed,?Ç¥ said Ian Drinkwater, Managing Director, Performance Communications Middle East. ?Ç£We?ÇÖre not content with the conventional. We?ÇÖre growing into new sectors, pushing our thinking and creating work that not only performs ?Çô but matters.?Ç¥Performance Communications is an award-winning marketing and communications agency, delivering integrated support across PR, digital, influencer campaigns, corporate communications and event management. With a 16-year history in the Middle East and offices in both the region and Europe, the agency combines deep local understanding with international reach.Working with some of the world?ÇÖs most high-profile brands, including Bentley, Bell Flight, L?ÇÖ?ëtape Dubai by Tour de France and MG Motor, Performance Communication?ÇÖs culture is built on collaboration, curiosity and championing individuality - values that continue to underpin its success.Reflecting on her new role, Mia said: ?Ç£Performance stood out as an agency that leads with integrity, puts its people first and delivers work that matters. I bring a strategic mindset and a passion for storytelling ?Çô and I?ÇÖm excited to help shape what comes next as we build for the future.?Ç¥Mia?ÇÖs arrival supports the agency?ÇÖs continued growth into new industries and strengthens its ability to deliver integrated, insight-led communications for ambitious brands.

OceanQuest, the Saudi not-for-profit foundation dedicated to accelerating ocean discovery and advancing global ocean innovation, has appointed Impact BBDO Group as its integrated communications partner. The mandate spans creative, PR, media, and digital, led by Impact BBDO alongside Impact Porter Novelli, OMD, and Impact Proximity. The agency group is tasked with shaping OceanQuest?ÇÖs brand, building global visibility, and engaging diverse audiences through compelling storytelling and strategic campaigns. The partnership reflects OceanQuest?ÇÖs long-term ambition to communicate its mission with clarity, purpose, and impact. The group led the successful launch of OceanQuest, unveiling the foundation to the world through an integrated communications campaign that brought together narrative development, media engagement, creative assets, and digital amplification. ?Ç£As we embark on this journey, it?ÇÖs vital that our communications reflect the scale of our ambition and invite the world to be part of it,?Ç¥ said Salman F. Kattan, Chief of Staff at OceanQuest. ?Ç£The Impact BBDO Group brings together the creative strength and strategic insight needed to help us inspire global action, build credibility, and shape meaningful conversations about the future of our oceans. Further, we needed a partner truly able to bring all disciplines together ?Çö and Impact BBDO demonstrated that strength throughout both the pitch process and the launch.?Ç¥ Ghassan Kassabji, Chief Executive Officer, Impact BBDO Group Dubai, added: ?Ç£OceanQuest represents the kind of purpose-driven initiative we?ÇÖre passionate about ?Çö one that demands the full power of integrated thinking across creativity, strategy, media, and engagement. We?ÇÖre proud to support this extraordinary mission and to bring together the right expertise from across our group to help OceanQuest tell its story and drive real-world impact.?Ç¥ OceanQuest, based at KAUST in Thuwal, is aligned with the UN Decade of Ocean Science for Sustainable Development and backed by an esteemed Board of Trustees including Prince Bader bin Abdullah bin Farhan, Yasir Al-Rumayyan, Aiman Al-Mudaifer, John Pagano, Prof. Edward Byrne, and Ray Dalio. The foundation will invest SAR3 billion into ocean research and development by 2050 and aims to support over 150 scientists annually.

George Coleman, the former founder and CEO of Current Global, has been named the new chief executive officer of The PHA Group as part of a leadership team restructuring. This appointment follows the departure of joint managing directors Shelley Frosdick and Stuart Skinner, who are leaving the agency after 20 years, since its establishment in 2005 by Phil Hall, to explore new career paths.Coleman brings a wealth of experience from his 17 years at IPG, where he joined Weber Shandwick in 2008 and subsequently founded the global communications agency Creation in 2012. Creation expanded to 20 offices worldwide and served major clients like Microsoft, Netflix, Burger King, and Adidas before merging with Current Marketing in 2019 to form Current Global. Coleman served as co-CEO of Current Global until Virginia Devlin's retirement last year. IPG has confirmed Coleman's role at Current Global will not be replaced.Coleman expressed his pride in his achievements at Current Global but noted that Devlin's departure provided an opportune moment for a new challenge. He described leading the 100-strong PHA Group, with its integrated offering and agility as a mid-market independent firm, as an exciting opportunity. He believes the agency is well-positioned for growth and aims to maximize its potential, citing its collegiate culture and commitment to quality work as a strong fit with his experience.The PHA Group, headquartered in London with additional offices in Manchester, Leeds, and Boston (via its digital business Did & Dig), offers a range of services including PR, crisis management, digital, and creative across various sectors.PHA founder Phil Hall thanked Frosdick and Skinner for their significant contributions over the past two decades, during which the agency grew twentyfold. Frosdick and Skinner jointly stated it was a privilege to lead PHA and expressed their best wishes for the agency's future success.Further bolstering its leadership team, PHA has also appointed Rebecca Horne from Leathwaite as a non-executive director and Anthony Sherick, formerly of The Technojobs Group, as its new sales and marketing director, who will also join the board.

Ellyse Management, a leading luxury brand consultancy and communications agency, has rebranded to Maison Ellyse. The new identity reinforces the agency?ÇÖs brand vision and ethos as being a Maison (French for ?Ç£house?Ç¥) for their clients and partners. Maison Ellyse is not just a company, but a family where clients are taken care of as guests in homes, with a distinctive care and consideration that crafts timeless connections.This transformation marks the agency?ÇÖs strategic evolution, reinforcing its expertise in luxury brand consultancy, event management, and talent representation. The company?ÇÖs fresh look is symbolized by a sleek upgrade to their previous logo embodying precision, creativity and a forward-thinking outlook.Founded by supermodel and entrepreneur Elvira Jain, the agency has built a strong presence in the UAE. Inspired by Elvira?ÇÖs extensive global experience working with renowned brands such as Gucci, Versace, and Dolce & Gabbana, the rebranding represents Elvira?ÇÖs mission to create and connect people globally through powerful storytelling, campaigns and networking that fosters lifelong connections.?Ç£As we embark on a new and exciting chapter at Maison Ellyse, the new direction represents our commitment to innovation and excellence in the luxury sector. We reassure our esteemed clients and potential partners that just as a Maison hosts guests with care, comfort and hospitality, Maison Ellyse is here to craft impactful stories and deliver tailored solutions for our clients while maintaining the exceptional standards they expect. We consider our clients and partners an extended part of our Maison Ellyse family,?Ç¥ said Elvira Jain, Founder and CEO. ?Ç£Our refreshed look reflects our growth while staying true to our core values. The new identity is our strategy to open doors for more global brands to connect with Dubai and vice versa with our exceptional services in a fast-changing communications ecosystem.?Ç¥The rebranding has been fully implemented, ensuring a seamless transition for clients and partners.

These strategic moves signal a bold evolution in the agency's journey, reinforcing its commitment to excellence and innovation in PR and influencer marketing.Mumbai, India ?Çô 28th April, 2025?Çô Glad U Came, an award-winning boutique PR and Influencer Marketing agency, today announced key leadership appointments to fuel its next phase of growth, drive client success, and elevate operational efficiency in an ever-evolving business landscape.Key AppointmentsThe agency proudly welcomes Pritesh Potdar as Chief Operating Officer & Director. With over 15 years of industry experience, Pritesh brings a sharp strategic vision, deep operational expertise, and an exceptional grasp of people management. His leadership is set to empower Glad U Came?ÇÖs systems, streamline execution, and shape the company?ÇÖs long-term strategy.Tejaswini Vishwakarma joins as PR & Client Servicing Manager, bringing with her over 6 years of experience managing leading global brands like L'Or??al Paris, Mamaearth, Baskin Robbins, Singapore Tourism, Levi?ÇÖs, Nike, Spotify, and Skechers. Known for her precision and strategic insight, she will be pivotal in enhancing client relationships and elevating campaign execution.The agency also announced two key internal promotions:?       ?Çó Aanya Dewan has been promoted to Brand Strategist Lead. Aanya brings 6+ years of experience and has successfully onboarded marquee clients like Domino?ÇÖs, Patanjali, La Pink, Jackson Wang, and UCB. She will focus on driving strategic growth initiatives and uncovering new brand-building opportunities.?       ?Çó Jyoti Kumari, a long-time team member, has been elevated to Influencer Marketing Lead. Over her 5+ year tenure at Glad U Came, Jyoti has delivered award-winning campaigns and nurtured meaningful creator relationships. Her journey is a testament to the agency?ÇÖs culture of accountability, growth, and kindness."This new structure at Glad U Came enables our best people to offer focused, high-impact partnerships to clients. It brings disruptive creativity, agility, and fluidity to the table ?Çö elements crucial to transforming businesses and building iconic brands today," said Maddie Amrutkar, Founder & CEO at Glad U Came. ?Ç£These appointments reflect our vision to stay ahead of the curve while doubling down on creativity and strategy.?Ç¥

Volkswagen India has awarded its press communication mandate to Ruder Finn India, one of the world's largest integrated global communications & creative agency. Reinforcing its commitment to creative and tech-first storytelling for its products and reputation building for the brand, Ruder Finn will work closely with Volkswagen India to highlight the brand?ÇÖs commitment to innovation, performance, sustainability, and future of mobility. Effective May 1, 2025, Ruder Finn will bring its full spectrum of capabilities ?Çö including strategic counsel and planning, corporate storytelling, media relations, and integrated campaign support ?Çö aimed at strengthening the brand?ÇÖs voice in the Indian market and advancing Volkswagen?ÇÖs business objectives across corporate and brand communications.  Commenting on the partnership, Gagan Mangal -Lead, Marketing Communications & Press, Volkswagen India, said, ?Ç£As we continue to evolve in a dynamic automotive and communications landscape, we are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep understanding of brand storytelling made them the right fit for our journey ahead.?Ç¥  Atul Sharma, CEO, Ruder Finn India & Head, Middle East, said: ?Ç£This mandate is a testament to our growing strength in integrated communications and corporate positioning across sectors. We look forward to leveraging our expertise to support Volkswagen India, an iconic brand that has shaped the automobile industry globally and in India. We are thrilled to partner with them at such a pivotal time in this category; our goal will be to create compelling storytelling that mirrors Volkswagen?ÇÖs legacy and its forward-looking journey, supporting their business ambitions.?Ç¥   Ruder Finn will operate as an extension of Volkswagen India?ÇÖs communications team to ensure consistent, insight-led messaging across earned and owned channels. 

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success. The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes. With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry. In this edition, we speak with Neha Kandalgaonkar, Vice President & Head of Corporate Communications & PR, Procam International. With over 12 years in the sports communication space, Kandalgaonkar shares her journey and insights into how the narrative around sports events and athletes has evolved?Çöfrom traditional media relations to crafting holistic brand experiences. She also speaks about her experiences handling top sporting properties like the Hero Hockey India League and ICC tournaments, her milestones, key learnings, and advice for young PR professionals looking to make their mark in the dynamic world of sports and events communications. The Tata Mumbai Marathon has become more than just a race?Çöit?ÇÖs a movement. From a PR perspective, what has gone into shaping its identity as India?ÇÖs largest sporting platform for philanthropy? In PR, there?ÇÖs no clear starting point, and the finish line is never in sight. It?ÇÖs a constant search for stories that can break through the clutter and build brand mileage. We never focused only on the race or its sporting aspect. Luckily, running is a sport that inherently brings only positives: growing in impact and adding real value to cities and communities, whether in terms of health, social, economic, or cultural benefits. Our role in PR is to help bring these stories to the forefront, giving the right voices the right platform. Additionally, it wasn?ÇÖt just about highlighting the philanthropy aspect; we also closely worked with our NGO partners, helping them understand the nuances of PR, what works from a media perspective, and how they can market themselves for better reach and visibility. Over the years, how have your communication strategies evolved to reflect TMM?ÇÖs growth and impact across sectors like health, education, and community development? Over the past decade, the landscape of storytelling has become increasingly cluttered. The rise of social and digital media has led to a flood of content ?Çô commercial or misleading. In such a saturated space, authentic, positive, and impactful stories often struggle to find their place. This is where TMM stands apart. Far more than just a race, TMM has consistently driven tangible change, enhancing the city?ÇÖs health index, fostering social awareness through philanthropy, and positively influencing the youth. It encourages discipline, focus, and holistic well-being, subtly steering young minds away from negative influences toward a more constructive path. Our communication strategy has evolved in step with this growing impact. We focused on curating and amplifying narratives that highlight both the emotional and societal relevance of the event. By carefully balancing earned media with owned platforms?Çösocial media, influencer collaborations, event telecasts, and initiatives like Beyond the Finish Line?Çöwe?ÇÖve built a storytelling ecosystem that reflects the multifaceted nature of TMM. To deepen credibility and showcase long-term impact, we also commissioned a Socio-Health-Economic Impact Report in collaboration with the International Institute of Sports & Management. This has helped position TMM not just as an event but as a powerful movement at the intersection of health, education, and community transformation. Tell us more about the TMM Agro Forest Initiative. How do you weave environmental impact stories into the larger PR narrative of the marathon? At Procam, we?ÇÖve always believed in initiatives that create meaningful, long-term change. When we conceptualized the TMM Green Bib ?Çô An Agro Forest Initiative, our vision was clear: we didn?ÇÖt want to launch just another tree plantation drive. We sought something deeper?Çösomething that would transcend symbolism and have a tangible impact. With United Way Mumbai as our partner, we found an organization that shared this commitment. Together, we shaped a model rooted in environmental sustainability and community empowerment. The Agri + Horti plantation approach not only supports climate change mitigation, but also provides sustained livelihoods to farmers in Solapur. In just two years, the initiative has achieved the planting of 11,663 saplings, the restoration of 29.7 acres, and the raising of over Rs 74 lakh for the local community. Each tree costs Rs 635 to grow over three years, including planting, protection, maintenance, and farmer support. Participants could opt for a Green Bib and become TMM Evergreeners, running with a special bib on Race Day and receiving geolocation details of the trees they helped nurture. In terms of communication, authenticity and credibility are non-negotiable. We weave this into the larger PR narrative by targeting the right platforms and journalists?Çöthose who value purpose-driven stories?Çöand by consistently showcasing the measurable impact of the initiative. Through the Green Bib, we?ÇÖve shown that environmental responsibility can be more than a message?Çöit can be a movement aligned with the spirit of the marathon itself. How important is it to position a sporting event as a catalyst for long-term social and environmental change, and what?ÇÖs the PR strategy behind it? Sports have a unique way of uniting people. They spark positivity, foster a sense of belonging, and inspire collective purpose. At their best, sports and fan communities to come together and stand for something greater than themselves. When we harness this powerful spirit to address social causes, fulfill community needs, and promote the culture of giving back, the impact can be swift and deeply transformative. That?ÇÖs the unmatched power of sports. A powerful global example is the Immortal Fans campaign by Sport Club Recife in Brazil. By linking football fandom with organ donation, the club turned passion into purpose?Çödramatically increasing eye and organ donations. It?ÇÖs a reminder that when sport taps into its emotional core, it can shift behaviour, change mindsets, and even save lives. From a PR standpoint, the strategy is clear: focus on storytelling that connects sport with social good. Elevate real stories of change. Collaborate with purpose-driven partners. And amplify through platforms where the message can resonate, be it traditional media, digital influencers, or grassroots networks. You?ÇÖve had over 12 years of experience in the sports communication space. How has the narrative around sports events and athletes evolved during your career? The media landscape has been evolving rapidly, where the traditional meets the new-age, all at once. Conventional channels haven?ÇÖt disappeared; they?ÇÖve simply adapted, taking on new avatars shaped by fresh narratives, speedy timelines, and ever-shifting formats. In today?ÇÖs world, powerful stories and compelling narratives take center stage, while platforms and formats have become increasingly agnostic. That?ÇÖs why I?ÇÖve always focused on the power of words?Çöto bridge both worlds. While modern platforms engage Gen Z and Alpha, it?ÇÖs essential to communicate with clarity, relevance, and emotional depth that resonates across generations.In sports and athletics, live TV remains the primary source of real-time coverage, but the conversation continues long after the event, driven by performance recaps, fan reactions, and cultural context. This is where digital truly shines?Çöshaping narratives through what people share, like, and emotionally connect with. Athletes today are more than competitors?Çöthey?ÇÖre personal brands and content ecosystems. As a result, PR has moved beyond event coverage to become a continuous stream of storytelling, personality building, and audience engagement. It?ÇÖs not just about moments?Çöit?ÇÖs about momentum. From handling top sporting properties like Hero Hockey India League and ICC to now leading comms at Procam?Çöwhat have been your biggest professional milestones and learnings? I?ÇÖve had the privilege of working across diverse sports, federations, policymakers, and marquee events?Çöeach with its own philosophy and communication style. What unites them all, though, is the power to inspire?Çöto radiate positivity and hope. Cricket and league formats thrive on high-energy, fan-first narratives?Çöloud, passionate, and emotionally charged. In contrast, running tells quieter, deeply personal stories. It?ÇÖs about human resilience?Çöthe extraordinary journeys of everyday people. While platforms like the ICC, ATP, and hockey offered global scale and visibility, running gave me something more profound: a sense of connection. It shifted my lens from spectacle to substance, allowing me to craft stories that speak to individual transformation and purpose. I?ÇÖve never chased milestones, but the moments have been significant?Çö when an NGO sent a personal note thanking me for the visibility they and their cause received, to welcoming Olympic medalists and Grand Slam champions as Procam ambassadors, to turning them into guest editors or centerpieces of feature campaigns. These weren?ÇÖt just celebrity endorsements; they were storytelling opportunities that brought new dimensions to the sport and the brand. Ultimately, it?ÇÖs the journey that excites me. The people, the stories, the impact?Çöthat?ÇÖs where the real magic lies. What advice would you give to young PR professionals looking to make a mark in the sports and events space? Stay true to your story, speak up no matter how silly you think your point of view is, and always stay curious. We all want to act to stand out. However, it is essential to listen, observe, and then take action. In today?ÇÖs media-sensitive world, there?ÇÖs little room for negativity. ?ÇÿThe truth or the positive?ÇÖ has a way of surfacing and standing strong, sooner than you think. And when it comes to PR, time and timing are everything. Knowing when to say something is just as important as what you say.

Confiance Communications, an integrated communications agency, has acquired the strategic communications mandate for Sprih, a pioneering ClimateTech platform. Known for its impactful work across brands like CashKaro, Euronics, Bureau and The Quorum Club, and VCs like Leo Capital, Eternal Capital, and Transition VC, Confiance will spearhead Sprih?ÇÖs all-encompassing communications strategy.Founded by Akash Keshav, Ravi Singhal, Rohit Toshniwal, and Hemant Joshi, Sprih is on a mission to empower enterprises in their sustainability journey. The platform deploys breakthrough AI-driven solutions to help businesses track their carbon emissions, water and waste footprints, and benchmark their performance against industry peers. By providing actionable insights and facilitating collaborations with ecosystem partners, Sprih drives strategic initiatives that turn sustainability into a competitive advantage. Under the mandate, Confiance will craft and execute a resilient PR framework?Çödesigned to strengthen Sprih?ÇÖs market positioning. The partnership targets strategic augmentation of Sprih?ÇÖs value proposition and tech innovations amongst enterprises across manufacturing, mobility, agriculture, chemicals, and other sectors. Deploying a cohesive approach to brand-building, the agency will also formulate Sprih?ÇÖs key messaging and targeted communication strategies, earning industry recognition for the brand?ÇÖs initiatives and c-suite?ÇÖs domain authority. Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, ?Ç£Sustainability is no longer a ?Çÿgood-to-have?ÇÖ?Çöit?ÇÖs a defining business imperative. As organisations across sectors grapple with climate accountability, Sprih is uniquely positioned to lead this transformation with precision, intelligence, and foresight. Their AI-led approach is not just solving a compliance challenge for enterprises globally; it is reimagining sustainability as a driver of long-term value creation. At Confiance, we see this as a powerful storytelling opportunity. Our role will be to shape a compelling narrative arc that not only showcases Sprih?ÇÖs pioneering solutions, but also frames them within the larger context of climate innovation and regulatory evolution. We?ÇÖre proud to partner with a brand that?ÇÖs as mission-driven as it is technologically disruptive.?Ç¥Expressing his views on the strategic collaboration with Confiance, Akash Keshav, Co-Founder & CEO, Sprih, said, ?Ç£Our work at Sprih goes beyond measurement?Çöwe are building the operating system for sustainable business transformation. As climate imperatives become central to boardroom decisions, it?ÇÖs essential for our story to be told with depth and precision. In Confiance, we?ÇÖve found a partner that understands how to distill complex innovation into compelling narratives. This collaboration will help us shape public discourse around sustainability, deepen stakeholder engagement, and position Sprih as a category-defining force in ClimateTech.?Ç¥Demonstrating an unparalleled capability to engage key stakeholders, Confiance leverages storytelling to forge resonating connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its clientele comprises notable brands including Euronics, The Quorum Club, Bureau, EMO Energy, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, and Eternal Capital, among other distinguished names.

We currently live in a hyper-digital world where online reputation management is a significant component of brand strategy. With the coming of the cancel culture, even a single mistake, irrespective of the fact whether it?ÇÖs intentional or not, can blow up into an actual crisis, causing substantial harm to the individual or the company?ÇÖs reputation. In my role as a brand strategist and communication and public relations expert with over a decade of experience, I have witnessed the charm of strategic storytelling and media engagement. The way people accept you online is far more important than just having a good reputation but also being agile, true to yourself and having the capacity of self-recovery. Understanding Cancel Culture and Its ImpactThe idea of the cancel culture is not just about holding individuals and businesses responsible, but is also very significant in today?ÇÖs age. Lately, customers demand truthfulness, ethical behaviour, and inclusivity from businesses. Social media is one of the most powerful tools for curating instant news, which can provoke a quick reaction and at the same time result in both appreciation and criticism. This is why companies and individuals have to weigh what they publish online carefully. A single negative tweet, a piece of incendiary content from the past, or a statement that is misinterpreted can lead to a situation. They enable the loss of customer trust, lost business opportunities, and as a result, money loss. Reputation is not just an issue for big business corporations, but it is also quite important for startups and small companies to find their place in the market as soon as possible. They need to protect it proactively. From my experience in the media industry, I have learned that adaptability and customer satisfaction are indispensable to maintaining a brand?ÇÖs good image, especially during difficult times. Building a Resilient Online Reputation1. Establish a Strong Digital Presence: Maintaining a consistent and appealing online presence across different platforms like social media, website, or media publications helps in shaping the public perception. By actively creating content which aligns with the company?ÇÖs values, businesses will be able to control the narrative before a crisis arises.   2. Authentic Storytelling: As the CEO of The Pen Project, I focus on crafting authentic brand narratives that resonate with the audience. When a brand?ÇÖs key messaging is built on genuine values and purpose-driven content, it becomes quite difficult for negative press to overshadow the years of positive impact. 3. Proactive Crisis Communication: Waiting until a crisis occurs to engage in damage control is a fatal mistake. Having a robust crisis management plan should include scenario mapping, pre-approved  to engage in damage control is a fatal mistake. A robust crisis management plan should include scenario mapping, pre-approved communication strategies, and designated spokespeople to ensure a swift and coordinated response.4. Engaging with Critics: Thoughtfully, cancel culture's strength is in inflaming emotions. If you react with a defensive or disrespectful tone, it will make matters worse. The much-needed change is for businesses to address the problems, if any, and implement a plan of action to show their commitment to society. An organized public relations plan is the basis for communication that is not only respectful but also problem-solving.5. Leverage Media Relationships: Building strong ties with media networks can be extremely valuable. I was able to assist my clients in appearing in top magazines such as Forbes, Vogue, and CNBC TV18. Good media coverage can go a long way in balancing the bad press, thereby giving a clearer picture of a brand's impact.6. Consistent Community Engagement: Consumers appreciate brands that listen and evolve based on feedback. Actively engaging with audiences through social media, events, and CSR initiatives fosters goodwill and strengthens brand loyalty. A brand with a strong community backing is less likely to be completely ?Ç£canceled.?Ç¥Turning Crisis into OpportunityAn affiliation with media outlets can be incredibly beneficial. I have managed to get clients' works published in some of the most important media.The positive coverage of the media can help to neutralize the negative one and show a more complete picture of the brand?ÇÖs contribution.Despite the challenges, cancel culture brings, it is also a platform for brands to self-reflect, evolve, and foster a stronger connection with their audience. When brands are open and accountable, what looks like potential difficulties can be turned into defining moments in their journey to success. The very core of The Pen Project has always been that through my work, I could basically encourage businesses, particularly the majority of which are startups and SMEs by putting them in the right position to tell their stories. In a time when one minute?ÇÖs brand is the next minute?ÇÖs liability, the companies that will remain are those that are adaptive, ethical and genuinely dedicated to making a difference.ConclusionIn today?ÇÖs digital age, online reputation needs to be managed with foresight, flexibility, and strategic narrative. As a business owner and communications specialist, I feel that it is vital for companies to not just defend their reputation but also to shape it through engaging narratives. Cancel culture is not just a challenge but also an invitation for brands to take responsibility, transparency and alignment with their audience. The future of online reputation management lies in proactive reputation building, ethical brand positioning, and resilient communication strategies. By adopting these principles, companies will be able not only to survive the digital scrutiny but thrive and become stronger and more engaged with their audiences. 

Ellerton & Co., a premier public relations agency with a sharp focus on Greater Southeast Asia, has appointed Adam Goulston as Strategic Advisor for its Japan market initiatives. A seasoned expat, entrepreneur, and expert in marketing and localization with over 25 years of experience, Goulston will serve as a vital cultural bridge?Çöhelping Japanese brands navigate and connect authentically with diverse Southeast Asian markets. With his deep-rooted knowledge of Japanese business practices and regional nuances, he is poised to guide Ellerton?ÇÖs clients toward meaningful cross-cultural engagement and localized growth strategies.In this interview, Goulston shares insights on how Japanese brands are evolving to better resonate with culturally diverse Southeast Asian consumers. He highlights the importance of moving beyond a one-size-fits-all strategy, emphasizing hyper-localization, cultural sensitivity, and strategic partnerships. Drawing on examples like Uniqlo's collaboration with Indian designers and AEON's tailored offerings in Vietnam, he illustrates how thoughtful localization is key to building lasting brand relevance in emerging markets.With over 25 years in marketing, localization, and digital strategy, how do you see Japanese brands evolving to appeal to Southeast Asian consumers, particularly in culturally diverse markets like Indonesia, Vietnam, and India?Japanese brands increasingly recognize the need to move beyond a one-size-fits-all approach when entering culturally diverse markets like India, Indonesia, and Vietnam. "Made in Japan" connotes quality, and Japanese goods are widely respected. But still, with more local offerings and greater competition, it's not enough. Success hinges on deep cultural engagement and localization strategies that resonate with local consumers. In some cases, companies are smartly partnering with locally established names. Companies like Uniqlo (under its parent Fast Retailing), Sapporo, and Suzuki (Maruti Suzuki in India) are strong examples.Uniqlo didn't just open Japan-style stores in India; it collaborated with Indian designer Rina Singh to create a kurta collection, blending Japanese minimalism with traditional Indian attire. The "Uniqlo in My Hub" initiative further demonstrated a commitment to community engagement by involving local professionals in store launches. Fast Retailing President Tadashi Yanai is brilliant in this area.In Vietnam, Japanese retailers like AEON have expanded their presence by offering a mix of Japanese and local products, catering to the growing middle class's demand for high-quality goods. AEON's strategy includes localizing food products by offering Vietnamese-style dishes prepared with Japanese techniques and ingredients.These examples are brick-and-mortar, as they're easier to envision. There are examples in the knowledge economy as well, and they're equally adroit and understated. But I wish there were more.I want to see Japanese companies be more assertive in flying the Japanese flag and tooting their own horn, even if it's not the Japanese way. That's a big reason why I set up my own Japan-based company, MacroLingo LLC, and why I'm partnering with Ellerton & Co. ?Çô they have teams on the ground in these markets, and they understand the cultural landscape and have deep connections with the media from Vietnam and Singapore to the Philippines and Indonesia. This is essential because Asia comprises many diverse countries. Each requires a tailored approach.Your role at Ellerton & Co. places you at the crossroads of Southeast Asia and Japan. What do you see as the biggest opportunities and challenges when Japanese companies expand into these fast-growing regional markets?The sky's the limit, as long as Japanese companies board the rocket with us. This role with Ellerton & Co. is great because I already spend a lot of time in Southeast Asia and work with Japanese companies working to succeed in the region. Meanwhile, Ellerton & Co. is Singapore-based yet with teams on the ground in Indonesia, Vietnam, the Philippines, Thailand, and Malaysia, well-connected, and can quickly gain exposure for its clients. Markets like Indonesia, Vietnam, and India have young, growing populations that respect Japanese quality, innovation, coolness, and cuteness (the kawaii factor). Japan?ÇÖs reputation for precision, reliability, and design already opens doors.Speed and agility are particular challenges. These markets move fast, and business expectations change quickly. Japan?ÇÖs traditional strength in stability can be a weakness if companies move too slowly and insist on refining to perfection before entry. They need to roll out the MVP, move faster, break more things, and be willing to adapt on the fly.Another challenge is localization. Full localization is not just about language. It is about product design, service models, and communication styles that match local needs. That's always been my personal mission in Japan ?Çô whether I'm working with companies, entrepreneurs, or even scientific researchers. It?ÇÖs also what Ellerton & Co. excels at, having worked with many major Japanese companies in Asia, refining their messaging to suit the particular market, getting exposure in the right places to reach the right target audience.Daikin is a good model to follow. It invests heavily in local production, R&D, and hiring across Southeast Asia. It doesn't just sell Japanese products abroad; it creates solutions built for tropical climates and the real needs of local businesses.The opportunity is there, and the trust is there. Japanese companies that move fast, localize completely, and match the energy of young markets will succeed. Slow movers and those that insist on perfection will lose ground fast or not even make it to the starting line.You?ÇÖve emphasized the importance of ?Ç£interpretation?Ç¥ over ?Ç£translation.?Ç¥ Could you share an example where cultural interpretation made a significant impact in a brand?ÇÖs success abroad?By definition, "translation" is the process of converting one language to another, word-for-word (and we can apply it to visual media, too). That's fine for legal documents and things where accuracy is the aim, but it's wholly inadequate for sales, marketing, branding, etc. Yet that's exactly what many Japanese companies do.Rather than "interpretation," I'd use "localization," and by that, I mean adjusting every aspect of the communication (words, images, voice, and all media) to the necessary degree while maintaining the original intent and appeal. This process can be based on the source language as a key reference, but the source language must not dictate the message that's delivered in another market. If you do that, it's simply translation. That's too simple and it usually fails. Different cultures have different lenses.One Japanese client I worked with, a beauty product with a strong Japanese identity, wanted to localize its branding overseas. I needed to maintain and communicate the key Japanese elements ?Çô the elegance, simple beauty, refined aesthetic, and the brand's roots in Japanese symbols and history ?Çô for foreign readers and viewers. That meant knowing how the Japanese side saw things and how the foreign side would interpret them. This approach to full localization can't resort to cliches and certainly can't be a direct "translation," because many aspects that Japanese readers instinctively intuit are lost on non-Japanese. In this case, the localization went over very well, which was cool, because the products are gorgeous.Southeast Asia is becoming a key outbound market for global businesses. How can Japanese companies better position themselves to not only enter these markets but become deeply relevant within them?Japanese companies are already deeply relevant in Southeast Asia in many sectors. Brands like Toyota, Honda, Uniqlo, Muji, Daiso, Mitsukoshi, Isetan, and Hitachi have gained a foothold in some very different areas. I see them all over the region, and they're consistently strong and localized. Construction, shipping, and engineering firms are also well-respected.But the next wave is about knowledge. Software, biomedical, AI, and R&D are the sectors where Japanese companies can do much more. The opportunities are wide open. There?ÇÖs a Japanese enterprise SaaS company that Ellerton & Co. and I have worked on together for several years. We?ÇÖve seen and helped them grow into multiple Asian markets, crafting their go-to-market messaging and raising awareness of their successes in Singapore, the Philippines, Malaysia and elsewhere. We?ÇÖve seen the power of communications work firsthand.Japanese companies need to rethink their positioning to become deeply relevant. First, invest in real public relations, not just announcements. Tell stories about your innovation, your mission, and your people. Understand Japan's appeal in these markets and communicate it. Make your brand human while conveying your unique appeal.Second, again, adapt and localize. Japanese brands sometimes think the product speaks for itself and can only be delivered one way, the best way. That doesn't always work. How did matcha come to be so widely loved not only in Southeast Asia but around the world? In its true form, matcha is a strong and quite bitter form of green tea. The solution ?Çô add sugar! Mix it with other foods! Use it in Kit Kats! Traditional Japanese thought (and actually my thought, too, being a matcha snob) might scoff at this ?Çô it's not the "right" way. But matcha's adaptability is the reason you see matcha-everything all over the place, and not just in tea ceremonies in Japan.Third, quite differently, and I'm putting on the MBA and development studies hats here ?Çô empower local leadership. Hire strong local teams, let them shape messaging, and give them real authority. Don't keep sending over expats who can't speak the language and don't deeply know the culture. Local ownership builds loyalty and ensures that brands move at the speed of the market.What unique advantages does your Osaka-based firm, MacroLingo, bring to the table when advising global brands eyeing Japan, and how does that complement your strategic advisory role at Ellerton & Co.?More so, MacroLingo helps Japanese companies go global rather vs. guiding global companies on Japan entry. We take Japanese innovation and expertise and communicate it in a voice the world understands, and to achieve specific business objectives. We do this at a boutique level, for limited clients and with a great deal of personal attention. I created this approach because I saw far too many Japanese companies simply using translation services or attempting to do global marketing in-house by directly translating Japanese messaging. As many of our clients are smaller firms and startups, part of our mission is to educate these clients that translation is not enough and then to prove the results of comprehensive localization.We do this by combining my background in business, science, and journalism with a network of expert creatives. We restructure messaging, refine brand voice, and ensure content is globally accessible and is culturally respectful and impactful. Our work covers scientific, technical, and high-value B2B fields where clarity and credibility are essential. We also can't overlook the importance of modern ways consumers discover brands ?Çô social media, short-form video, generative AI, and more. We apply sound SEO principles, such as EAT, in everything we write and create, to ensure that AI-based search finds our clients. And we monitor social media trends in different countries. These aspects matter so very much.MacroLingo?ÇÖs work gives me insight into what global markets expect, I know how Japanese companies think internally, and I can offer insight on what catches consumers' eyes in Japan and abroad. At Ellerton & Co., this experience gives me a strong base for advising Japanese brands that want to succeed in Southeast Asia or companies entering Japan. In combining our strengths, we understand how Japanese companies think internally and how Southeast Asian markets receive external messaging. That ability to bridge these two perspectives is how we can help Japanese brands enter and compete in new markets in a way they may not have even considered.In an increasingly digital-first world, how can storytelling and content localization be leveraged to cut through the noise and connect Japanese innovation with Southeast Asian aspirations?In a digital-first world, storytelling and localization are mandatory if Japanese brands want their offerings to align with Southeast and South Asian aspirations.It's not just about showing product features or promoting Japan-made quality. It's about understanding the ambitions of these young, fast-moving markets and speaking directly to them. Localization must go beyond translation. It means adjusting the voice, structure, examples, and even emotional appeal, while still maintaining the heart of Japanese innovation.An example is Shiseido Thailand. In 2024, it appointed Thai actor Win Metawin as the first-ever Friend of Shiseido Southeast Asia. The company connected Japanese beauty and heritage with a local figure whom people admire, using regional social platforms and short-form video to spread the story. That's real localization, not surface-level. And it sure as heck isn't just translation. Not all companies have Shiseido's budget and brand recognition, but they can emulate these successes at a more micro level. Actually, it's a lot of fun to think about and makes my job and this connection with Ellerton & Co. so exciting.At MacroLingo, we use storytelling shaped by proper SEO, geo-targeting, and a mobile-first approach. We pay attention to how people search, watch, and interact on platforms like TikTok, Line, WhatsApp, LinkedIn, and Facebook, depending on the country and the people. We work a lot with academia, and some might be surprised that even PhD researchers are normal people who congregate and consume on apps and in online communities. AI tools help us map trends and structure content faster, but the heart of the work is always human ?Çô matching message to aspiration, not just spitting out generic content no one wants to read, let alone engage with.Southeast Asia is mobile, fast, and emotional. Brands that embrace that will win. Ellerton & Co., with its insight, connections, and speed, is in a great position to make this happen. Together with Ellerton & Co., I hope to make this happen for more Japanese companies and even for companies entering Japan.

Sam & Andy, the ?ÇÿRevenue-Marketeer?ÇÖ company, has won the integrated mandate for Jadeite Developers, a fast growing real estate company. The mandate will be serviced by Sam & Andy?ÇÖs Mumbai office.  As part of the mandate, Sam & Andy will launch the brand?ÇÖs new upcoming real estate project following a phase wise approach. The agency will work on positioning the brand Kaveri to create a differentiation amongst the competition which will eventually help as a sales story. Based on the positioning, the agency will strategically develop a detailed brand and tactical communication. This communication will be developed for all key mediums - ATL such as print inserts, outdoor, AVs, etc., BTL such as brochure, presenter, site branding, events, etc. and digital such as social media, WhatsApp driven engagement for channel partners and customers. The activities will be executed in a phased manner, providing 360-degree support for launch and sustenance. Led by Manish Sawant and Litesh Gada, Jadeite Developers is known for their focus on safety and quality in each project they undertake, thereby providing families a secure environment to nurture. They also address shortcomings of the housing sector at the grassroot level by associating with local communities, complying with environmental standards, and promoting social responsibility. Commenting on the strategic partnership, Litesh Gada, Founder, Jadeite Developers shared, ?Ç£With the launch of the project, we aim to revolutionise the vicinity of Charkop with a modern project which resonates with the requirements of today?ÇÖs home buyers. With the innovative mindset of Sam & Andy, their understanding of the sector and passion to disrupt, together, we aim at creating a story for customers to cherish.?Ç¥Sharing his thoughts on the strategic win, Anindya Ghosh, Founding Partner, Sam & Andy shared, ?Ç£We are elated to partner with Jadeite Developers. We resonate with their mission of providing citizens with a high-quality living experience, which excel in aspects of safety and comfort. Several strategic and engaging activities are in the pipeline for their new project in Charkop. Looking forward to working with the stellar team and advancing in the industry at lightning speed!?Ç¥?Ç£The intent Litesh Gada and Manish Sawant, the founders of Jadeite Group have is to provide a better lifestyle even to the common people. One can experience that even in their last project. They do not cut corners, pay suppliers and channel partners before time, project completion and possession before committed timelines and the most important, they design the best lifestyle in whatever size of plot they are playing with. This is rare in this category. We are excited about partnering with this young dynamic duo. It?ÇÖs just the beginning, as they say ?Ç£picture abhi baaki hai mere dost,?Ç¥ said Sameer Joshi, Founding Partner, Sam & Andy. Kaveri Jadeite Developers is a 21-storey tower located in the vicinity of Charkop, featuring a wide range of amenities offering comfort and convenience to residents. Jadeite Developers are known for their precision in designing projects, utilizing every inch smartly and ultimately maximising space for homeowners. While the location, amenities and size of the flats are quite desirable, the exciting prices are what make the project extremely well-rounded. Jadeite Developers have upcoming projects in Bandra West, Bandra East, Vile Parle, Borivali and Kandivali. 

Global Women in PR (GWPR) MENA has appointed Lynn Al Khatib, Vice President, Communications of Chalhoub Group, as its new board member. Lynn is a seasoned communications professional with more than 15 years of experience in the field. Throughout her career, Lynn has demonstrated a strong focus on empowering women within the communications industry. ?Ç£As someone committed to advancing women?ÇÖs leadership in PR, I?ÇÖm honored to join the board of Global Women in PR MENA and support its powerful regional mission to empower and elevate women across the communications industry. ?Ç£Today, communications plays an ever more critical role in shaping brands, organizations, and thought leaders ?Çö and as professionals, whether in-house or at agencies, we must continue evolving to deliver true value. In a world where corporate career growth is becoming more limited and traditional measures of success increasingly blurred, I look forward to contributing to both women and the industry through this incredible board of inspiring leaders.?Ç¥ said Lynn Al Khatib.Her appointment comes at a time of rapid growth for GWPR MENA, which now celebrates 100 members ?Çö a testament to its ongoing commitment to advancing female leadership in the region?ÇÖs communications industry.Loretta Ahmed, GWPR MENA Chair and Founder and CEO of Houbara Communications, commented, ?Ç£We are delighted to welcome Lynn Al Khatib, Vice President Communications at Chalhoub Group, to the board of Global Women in PR MENA. As we continue championing gender parity at the highest levels of the industry, Lynn?ÇÖs voice and perspective will play an important role in driving meaningful progress.?Ç¥  GWPR is a global not-for-profit network that champions and connects senior women in communications. Its MENA chapter provides a collaborative platform to tackle key industry challenges and drive tangible impact. Through practical initiatives, GWPR MENA empowers women to lead change, shape the future of the profession, and thrive in an ever-evolving landscape.The GWPR MENA board is made up of six accomplished women from across the communications spectrum ?Çö agency, in-house, and consultancy ?Çö each bringing a wealth of experience and a shared passion for empowering women in the industry.Together, they reflect the diversity and strength of the MENA region?ÇÖs communications landscape and are united in their commitment to championing gender parity, fostering leadership, and driving long-term, positive change.Board members include:?Çó Loretta Ahmed, Founder and CEO, Houbara Communications ?Çô Chair?Çó Louise Jacobson, Managing Director, Brazen MENA ?Çô Board Member?Çó Naamat Baradhy, Regional Communication Advisor, First Abu Dhabi Bank ?Çô Board Member?Çó Radwa Allabban, Founder and Managing Director, Place Communications ?Çô Board Member?Çó Purti Simon, Vice President, Teneo ?Çô Board Member?Çó Lynn Al Khatib, Vice President, Communications, Chalhoub Group ?Çô Board MemberGWPR MENA welcomes women in senior leadership roles across agency, in-house, and consultancy environments with 10+ years of experience. Members gain access to exclusive career-building resources, including global networking, mentorship, thought leadership, and a collaborative platform for driving positive industry change.

PR Professionals (PRP), the flagship of the PRP Group, has onboarded Sunny Jain as Associate Vice President ?Çô Digital, further strengthening its leadership team. With over 15 years of experience in digital marketing, performance strategy, and integrated brand communications, Sunny brings with him expertise in areas such as SEO, SMO, lead generation, affiliate marketing, and result-oriented campaign execution.At PR Professionals, Sunny will focus on strengthening the agency?ÇÖs digital practice by expanding its performance marketing capabilities, enhancing client campaigns for optimal ROI, and maximizing integration between digital, content, and Public Relations strategies. His appointment comes at a time when PRP is strengthening its digital presence for marquee clients across sectors like infrastructure, education, and governance.Sunny, a seasoned digital strategist, has held leadership roles at renowned organizations including SpiceJet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and IndiaMART. Over the course of his career, he has planned and executed high-impact digital campaigns across India, the GCC, Bangladesh, and Sri Lanka. His areas of expertise include digital media planning & buying, SEO, SEM, ORM, social media marketing, lead generation, affiliate networks, product management, & customer acquisition.Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, ?Ç£As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny?ÇÖs extensive experience and result-driven approach will further strengthen PRP?ÇÖs ability to deliver holistic communication strategies to our clients.?Ç¥Sunny Jain expressed his enthusiasm, saying, "I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP?ÇÖs portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance."PR Professionals has emerged as a leading player in the integrated communications space, with some of India's leading organizations trusting it with both their public relations and digital assignments. PR Professionals' notable digital mandates include Housing and Urban Development Corporation Limited (HUDCO), Pension Fund Regulatory and Development Authority (PFRDA). Rail Land Development Authority (RLDA), IIM Mumbai, MMRDA, Sunkind, Chaitanya, Finance Industry Development Council, Bihar School Examination Board, Bihar Education, Department of Revenue and Land Reforms, Bihar, and Samagra Shiksha Andhra Pradesh, and other large corporations and public sector entities.PR Professionals, established in 2011, is a leading integrated communications agency renownedfor delivering exceptional branding, public relations, and digital marketing solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. PRP Group started with modest beginnings but now boasts 12 branches spread across India and six overseas centers with a team of 150 members that is determined to make an extraordinary difference through communications. 

PRCA Mena officially kicked off its Roadshow Series with an impactful inaugural event in Kuwait, in partnership with PRCA Mena member, Alshaya Group.Held at the Burj Alshaya Auditorium, the event gathered communications professionals for an afternoon of meaningful dialogue and networking, highlighting how Kuwaiti brands are telling their stories globally while staying rooted in local pride.The panel discussion, titled ?Ç£From Local Pride to Global Play: How Kuwaiti Brands Are Telling Their Stories,?Ç¥ featured Nick Sandham, Vice President, Corporate Communications, Alshaya Group; Faisal Khazal, Senior Director - Country Lead, Weber Shandwick Kuwait; Laila Al-Daghestani, Senior Director, Weber Shandwick Kuwait; and Conrad Egbert, Head of PRCA Mena.Panellists shared insights on building brand authenticity, balancing tradition with innovation, and Kuwait?ÇÖs growing influence in shaping narratives across the region.Conrad Egbert, Head of PRCA Mena, said: ?Ç£This series is about rooting the conversation in culture, and there?ÇÖs no better place to begin than Kuwait?Çöhome to some of the region?ÇÖs most culturally grounded, yet globally ambitious brands. We?ÇÖre grateful to Alshaya Group for its continued support and invaluable local knowledge.?Ç¥Nick Sandham, Vice President, Corporate Communications at Alshaya Group, added: ?Ç£Kuwait has long been a hub of retail innovation and communications creativity. It was a pleasure to welcome the PRCA to our home and explore how brands here are shaping narratives that resonate far beyond our borders. Initiatives like these by PRCA Mena foster professional growth and meaningful dialogue across markets.?Ç¥The event wrapped up with a vibrant networking session, providing industry professionals the opportunity to exchange ideas and explore new collaborations.

Runwal Realty has hit the stands with a new brand campaign with the message ?ÇÿBuilding for generations to come?ÇÖ. The famed Bollywood actress and style icon Sonam Kapoor is the brand ambassador and the face of the new campaign. This campaign comes at a time when the company has created back-to-back high luxury residences in some of the most upper-crust locations. The importance of brand communication above individual properties is paramount in the minds of the company and its marketing partner, Thought Blurb Communications.The campaign has been released on hoardings across the length and breadth of Mumbai besides mainline print media and digital channels. This will be followed by a film campaign and experiential communication. The choice of Sonam Kapoor is of strategic importance too. Speaking to this point, Sanya Runwal ?Çô Director, Retail at Runwal Realty says, ?Ç£At Runwal Realty, we?ÇÖve always believed that a home is more than a space?Çöit?ÇÖs a foundation where legacy takes root. With this new chapter, we are deepening that belief. ?ÇÿBuilding for Generations to Come?ÇÖ is not just a brand philosophy?Çöit?ÇÖs our compass. It reflects our long-term thinking, our emotional investment in every project, and our commitment to delivering spaces that evolve with time, yet remain timeless in their essence.Sonam Kapoor brings that same timeless elegance and depth - she embodies sophistication that?ÇÖs rooted, not showy. Her understanding of personal space and design mirrors our own vision, and her cultural relevance and lineage resonate deeply with our belief in legacy, substance, and style with meaning.?Ç¥The messaging suggests that Runwal builds for generations to come. It is more about legacies and personal stories than just selling homes. In a clamourous market where everybody is speaking all at once, it?ÇÖs easy to understand the pivot to a long-lasting message that covers every property that the company creates.Speaking of the strategy Vinod Kunj, MD and CCO of Thought Blurb Communications says, ?Ç£Luxury cannot be sold too stentoriously. It has to be understated and nuanced. You cannot sell super-premium products by speaking loudly over each other. The customers we are hoping to attract are clearly not the kind who want to draw attention to themselves or their wealth. At this level, the need for meaning and creating a legacy is of much greater importance.?Ç¥As the company says, Real Estate is a high-stakes category. It?ÇÖs one of the most important purchases of a person lifetime, and definitely one of the most expensive. There is a deep emotional connection that has to be satisfied for the customer to buy. Trust goes much beyond image in this market. That is where Runwal Realty steps in. Building more than structures. Rather ?Çÿbuilding relationships for generations.?ÇÖ

Malaysia Airports will continue its collaboration with TEAM LEWIS, tasking the agency with leading public relations and social media for its commercial services. This renewed partnership aims to enhance the retail experience for travellers at Malaysian airports.TEAM LEWIS's responsibilities will encompass integrated PR, digital storytelling, and event support, all designed to highlight the dynamic and valuable retail offerings within the airports.This ongoing collaboration underscores TEAM LEWIS's position as a reliable communications partner, helping to craft narratives that support Malaysia Airports' goal of connecting people, places, and opportunities.Ann Chong, Managing Director of TEAM LEWIS Malaysia, stated, "This renewed partnership signifies a shared dedication to progress, building trust, and developing relevant stories that improve perception and drive growth. As Malaysia Airports anticipates increased tourist arrivals for Visit Malaysia Year 2026, we are proud to offer the energy, insights, and assurance needed for them to excel, particularly within the constantly changing retail environment. Together, we are not just supporting a brand but a national symbol of pride and connectivity."This continued partnership demonstrates Malaysia Airports' confidence in TEAM LEWIS's strategic approach and creative implementation, further solidifying the agency's significance in Malaysia's communications sector.(Image by Jan Va?íek from Pixabay)

Bashar AlKadhi has announced his decision to retire from his role as CEO for the Middle East, Turkey, and Africa at Burson.Before joining Burson, AlKadhi served as CEO of EMEAx (Europe, Nordics, Middle East, Turkey, India, and Africa) at Hill & Knowlton, overseeing the agency's network of wholly owned offices and affiliate partners across the region.Earlier in his career, AlKadhi was the Chief Operating Officer at ASDA'A Burson-Marsteller, which later merged with Hill & Knowlton to form Burson in the previous year.He posted on his LinkedIN: ?Ç£It?ÇÖs nearly impossible to encapsulate a career spanning four decades into a few paragraphs, so I won?ÇÖt attempt to do so, but the time has come for me to hang up my proverbial boots and spend much more time with my family and close friends.Heartfelt gratitude to everyone who has helped me along the way. It has been a most fulfilling career. I wish Corey and everyone in the Burson Family every success. Special gratitude to my magnificent Leadership Team and all my outrageously talented colleagues in this incredible region that is full of promise. Super proud of them all.?Ç¥

Ruder Finn Atteline, the MENA arm of the global integrated communications consultancy Ruder Finn, has announced a significant expansion of its leadership team with four senior appointments. The move reinforces the agency?ÇÖs refreshed brand identity and supports its ambitious growth strategy across the Middle East and North Africa.The strategic hires include an Executive Vice President and three Account Directors, each bringing deep expertise in integrated communications across key sectors such as corporate, automotive, travel & tourism, and sports & entertainment.Commenting on the expansion, Sophie Simpson, Managing Director of Ruder Finn Atteline ?Çô MENA, said: "Our evolution as Ruder Finn Atteline isn?ÇÖt just about a new logo or name. It?ÇÖs about becoming an agency that reflects the region?ÇÖs changing needs ?Çö creatively fearless, strategically sharp, and deeply collaborative. These appointments are a clear signal of where we?ÇÖre headed, as we continue to push boundaries and raise the bar for communications in MENA."New AppointmentsRadhika Mehta joins as Executive Vice President of Growth & Operations, bringing nearly 20 years of global communications experience. Known for her ability to drive business growth through integrated brand strategies and compelling storytelling, Radhika will lead the expansion of the agency?ÇÖs MENA presence and strengthen its integrated communications capabilities.Srishti Soni steps in as Account Director for the Corporate Division, with nearly 15 years of experience spanning India and the MENA region. A seasoned consultant in reputation management and strategic advisory, Srishti has led award-winning campaigns in sectors such as real estate, healthcare, and tech, and will play a pivotal role in enhancing the agency?ÇÖs corporate communications practice.Shannon Hynes and Yara Nimer have been named Associate Account Directors for Ruder Finn Atteline?ÇÖs newly launched Sports & Entertainment Division.?Çó Shannon Hynes brings nearly a decade of experience in the industry, including leading Netflix MENA?ÇÖs publicity efforts. Her strength in creating culturally relevant narratives and executing high-profile campaigns will help shape the agency?ÇÖs new division.?Çó Yara Nimer, a MEPRA award-winner and one of Campaign?ÇÖs ?Ç£PR Faces to Watch,?Ç¥ offers a decade of experience in integrated communications. She has crafted purpose-driven campaigns for entertainment, tourism, and sport sectors, combining editorial instincts with performance-led strategies to drive brand resonance in the region.These leadership appointments mark a crucial phase in Ruder Finn Atteline?ÇÖs transformation journey, aligning with its newly unveiled visual identity and signaling a new era of growth and innovation.With an expanded leadership team and bolstered sectoral expertise, the agency is well-positioned to accelerate its growth, deepen its regional footprint, and deliver future-ready communications in line with its global ?Ç£What?ÇÖs Next?Ç¥ promise.

Following a competitive pitch process, StickyGinger has successfully retained the PR mandate for FUJIFILM INSTAX, strengthening its partnership with the global leader in instant photography. The mandate now extends beyond the GCC, with new markets added in Egypt and Iraq. StickyGinger?ÇÖs innovative PR approach will amplify FUJIFILM INSTAX?ÇÖs presence across the region through compelling storytelling and engaging campaigns, elevating the iconic brand with impactful narratives and strategic partnerships, targeting new generations of consumer. ?Ç£We?ÇÖre excited to continue our journey with FUJIFILM INSTAX into 2026,?Ç¥ said Heba Hemdan, Head of PR of StickyGinger. ?Ç£Partnering with a brand that leaves an unforgettable impact through innovation and cultural insight has allowed us to build on the incredible work they already do. We look forward to capturing more moments, elevating the brand even further, and introducing its fun, vibrant world to new regional audiences while maintaining the energy, excitement, and creativity we've already brought to the GCC.?Ç¥ The agency?ÇÖs work with INSTAX has produced impressive results, connecting the brand with consumers through dynamic influencer-driven campaigns, experiential events, and vibrant storytelling. With the addition of Egypt and Iraq, StickyGinger will leverage the brand narratives even further through its diverse, multi-lingual team and cross-platform integration to further drive engagement and brand loyalty. ?Ç£To continue being the trusted partner for INSTAX is a testament to the strength of our relationship with the regional team,?Ç¥ said Dalia Farghaly, PR Director and INSTAX Account Lead. ?Ç£We work with a brand that already embodies cool, and we focus on elevating that even further. Creating impact is not just about spreading a message; it?ÇÖs about crafting the right stories with the right people and partners ?Çô and we?ÇÖre excited to keep pushing the limits of creativity, together with INSTAX.?Ç¥

The Indus Entrepreneurs (TiE) Delhi-NCR has roped in Dharma Media Consultants as its strategic communications partner for the 14th edition of India Internet Day?Çöthe nation?ÇÖs premier summit for tech entrepreneurs. This collaboration will amplify the narrative for India Internet Day 2025, drive audience engagement, and shine a light on the innovators shaping India?ÇÖs digital future. Scheduled for 2nd May 2025 at The Leela Ambience, Gurugram, the summit will tap into the possibilities for India?ÇÖs growth story against the backdrop of its digital and entrepreneurial revolution. India?ÇÖs digital economy is booming?Çöprojected to contribute nearly one fifth of the national income by 2029-30. In 2022-23 alone, it accounted for 11.74% of the GDP and is expected to grow almost twice as fast as the overall economy. Building on this momentum, India Internet Day has emerged as a leading platform for the visionaries, entrepreneurs, investors, and policymakers shaping the digital economy. From sharing unicorn stories to showcasing AI-powered futures, each edition has reflected the pulse of India's internet and innovation landscape. This year?ÇÖs theme, ?Ç£Celebrating a Legacy, Investing in a Future?Ç¥, marks 25 years of TiE Delhi-NCR?ÇÖs impact and will spotlight the top 25 startups, investors, and changemakers leading India?ÇÖs next innovation wave. The partnership with Dharma Media Consultants will play a key role in framing the conversation around India?ÇÖs digital transformation and positioning the summit as a cornerstone of this unfolding story.Shutapa Paul, Founder, Dharma Media Consultants, emphasised how strategic communications can elevate the summit?ÇÖs presence, saying, ?Ç£At Dharma, we don?ÇÖt just communicate events?Çöwe build legacies. We are proud to partner with TiE Delhi-NCR on its landmark 14th edition of India Internet Day. From spotlighting the ?ÇÿSuper 25?ÇÖ to shaping bold conversations around India?ÇÖs tech trajectory, our focus is to ensure the world sits up and takes notice of what?ÇÖs unfolding at India Internet Day 2025.?Ç¥India Internet Day 2025 will be co-chaired by Akshay Chaturvedi, Founder and CEO, Leverage Edu; Apurva Chamaria, Global Head, VC and PE Startup Partnerships, Google; and Upasana Taku, Co-Founder, MobiKwik. An engaging line-up of speakers and sessions will include a keynote by Vijay Shekhar Sharma, Founder, One97 and Paytm; power panels featuring Shweta Rajpal Kohli, President and CEO, Startup Policy Forum; and a deep-dive investor discussion with Arpit Agarwal, Partner, Blume Ventures, and Sumit Sinha, Managing Partner and Co-Founder, Filter Capital India.Upasana Sharma, Executive Director, TiE Delhi-NCR, said, ?Ç£We are delighted to welcome Dharma Media as our PR partner for India Internet Day 2025. Their deep understanding of the media landscape and ability to craft compelling narratives will be instrumental in driving the visibility and impact of this year?ÇÖs event. We?ÇÖre excited to have their expertise amplify the energy and ambition that India Internet Day stands for.?Ç¥Dharma Media Consultants, with its expertise in strategic communications and deep understanding of the startup space, is well-placed to enhance the visibility of the event, draw in key voices from the ecosystem, and highlight India's growing influence as a global hub for technology and entrepreneurship.

Ellerton & Co. Public Relations, a leading integrated communications agency focused on Greater Southeast Asia, has announced the appointment of Dr Adam Goulston as Strategic Advisor for the Japan market. With his company, MacroLingo, and a life based in Osaka, US-born Dr. Goulston brings over 25 years of expertise in marketing, content creation, localization, and digital strategy. Dr. Goulston?ÇÖs appointment aligns with Ellerton & Co.?ÇÖs ongoing commitment to support brands and businesses aiming to expand globally, with Southeast Asia increasingly serving as a key outbound market for brands and businesses, and with Japan playing a continually central role.Ellerton & Co. specializes in helping businesses gain visibility through its offices in Southeast Asia, consultants in India, Hong Kong, and its curated network of partner agencies. The agency enjoyed aggressive growth in 2024, securing key wins in industries such as financial services, startups, technology, corporate sectors, healthcare, and hospitality travel.?Ç£Japan has built one of the world?ÇÖs most powerful brand identities, synonymous with innovation, precision, and quality. Our role is to take that foundation and craft stories that resonate across Southeast Asia, ensuring each brand?ÇÖs essence is preserved while tailored to the unique cultural nuances of each market. To do this well, you need more than translation, you need interpretation. That means deep local expertise in Singapore, Vietnam, the Philippines, Indonesia, Thailand, and Malaysia, paired with a genuine understanding of Japanese business values and cultural context. There is a clear appetite for Japanese brands in the region, and our job is to bridge the gap, translating not just words, but meaning, relevance, and impact,?Ç¥ said Oliver Ellerton, Director at Ellerton & Co.Adam Goulston's extensive background in copywriting, editing, and digital marketing, as well as technical research writing for Japanese B2B, scientific, and culture-related projects, positions him as a key asset in strengthening Ellerton & Co.'s service offerings to the region. His expertise will further enhance the agency's ability to drive effective brand strategies for Japanese companies seeking to tap into Southeast Asia?ÇÖs growing markets.?Ç£Ellerton & Co. have continually impressed me with their insight, adaptability, and quick results across cultures. Their approach complements the quality my company, MacroLingo, delivers for Japanese and global clients,?Ç¥ Goulston says. ?Ç£Understanding and adapting to cultural nuance isn?ÇÖt just interesting, it?ÇÖs an indispensable part of doing business in Asia. This partnership will let us deliver uniquely localized and profitable PR solutions to Japanese and other Asian companies.?Ç¥Amid ongoing geopolitical shifts, Japan and Southeast Asia have strengthened their ties, combining economic partnerships with strategic trust, particularly with countries like Singapore, Malaysia, and Indonesia. This collaboration aims to bolster Tokyo's relationships in the region as geopolitical tensions continue to rise. Japan and Singapore recently marked the 50th anniversary of the establishment of diplomatic relations between the two nations. Japan is one of Singapore?ÇÖs top 10 trading partners, with bilateral trade reaching $65 billion in 2022. Additionally, many Japanese multinational corporations have established their regional headquarters in Singapore to expand across the ASEAN market.

Arushi Khanna has joined Qualcomm India as Lead ?Çô PR, Social & Influencer, marking an exciting new chapter in her communications journey. She announced the move on LinkedIn, writing:?Ç£A new chapter begins!After an incredibly transformative and fulfilling journey at Xiaomi India, it?ÇÖs time to turn the page. I?ÇÖm thrilled to share that I?ÇÖve joined Qualcomm as India Lead ?Çô PR, Social & Influencer.Grateful for all the learnings, challenges, and friendships built over the years. A heartfelt thank you to everyone who?ÇÖs been a part of this journey ?Çô your support and trust have meant the world.A special shoutout to Savi Soin, Sumit Sonal, Clare Conley, Saurabh Arora, Manmeet Singh, Sahil Arora ?Çô thank you for believing in me and giving me the opportunity to grow, lead, and build meaningful work together.Excited to contribute to Qualcomm?ÇÖs mission of enabling next-generation digital transformation. Here?ÇÖs to NewBeginnings and crafting stories that make an impact!?Ç¥Prior to joining Qualcomm, Arushi spent close to four years at Xiaomi India, serving in key roles such as Product PR Lead, Assistant PR Manager, and Senior Specialist ?Çô Strategic Communications. Her earlier roles span top agencies like Avian WE, MSL, and Cohn & Wolfe, where she led impactful PR campaigns and media relations for leading brands.

A Shift That?ÇÖs Already HappeningArtificial Intelligence is no longer just a tech buzzword, it's quietly reshaping industries across the board. In PR and marketing its influence is becoming impossible to ignore. From automating routine tasks to predicting audience behaviour AI is rapidly becoming part of the toolkit for professionals who want to stay ahead.This isn?ÇÖt about distant possibilities. It?ÇÖs already happening and the pace is accelerating. In 2023 Salesforce reported that nearly 9 in 10 marketers around the world are using AI in some form. And according to McKinsey, AI could generate over $2.6 trillion in value from marketing and sales activities alone. These aren?ÇÖt experimental pilots anymore, there are real applications being used at scale. From Gut Instinct to Data-Driven ActionPR and marketing have traditionally been driven by experience, creativity, and intuition. Those strengths still matter but now they are being paired with tools that can sift through vast amounts of data in seconds.For instance AI tools can monitor thousands of news outlets and social platforms in real time, flagging brand mentions or sentiment shifts the moment they happen. That gives teams the chance to act faster, respond smarter, and even prevent potential crises before they snowball.In marketing AI is being used to tailor messages down to the individual. Based on someone?ÇÖs browsing history, purchase behaviour, or even time of day, AI can help brands serve up personalised ads, emails, or product recommendations automatically. A report by Epsilon found that 80% of consumers are more likely to buy when they receive personalised experiences. That level of targeting would have been unthinkable a decade ago. More Than Just AutomationAI doesn?ÇÖt just save time, it adds a new layer of intelligence. For PR professionals it can suggest which journalists are most likely to be interested in a story based on what they have covered in the past. For marketers it can predict which headlines will perform best or what time of day a campaign should launch to get maximum engagement.Content creation is also being reshaped. Tools like ChatGPT or Jasper can draft blogs, product descriptions, or email campaigns in seconds. While these drafts still need human editing they offer a great starting point especially when deadlines are tight.But even as these tools become more capable there?ÇÖs a clear limit to what AI can do on its own. Where AI Falls ShortAI is great at analysing patterns but it still struggles with nuance. It doesn?ÇÖt understand cultural context, emotional tone, or the unspoken cues that experienced communicators pick up on. It can?ÇÖt tell if a headline feels tone-deaf in a sensitive moment or if a press release sounds flat instead of inspiring.These are things only humans can fully grasp. Emotional intelligence, cultural awareness, and timing still matter deeply in how people respond to a message. In a time where brand trust takes time to earn but can disappear overnight, human judgement becomes essential more than ever. New Tools, New ResponsibilitiesAs AI becomes more powerful it also raises new questions. One big concern is content authenticity. With AI generating everything from social posts to deepfake videos, how do we know what?ÇÖs real? And how do we make sure our audiences still trust us?Bias is another issue. AI systems are trained on existing data and if that data is flawed or incomplete the results can be too. If we are not careful AI can end up reinforcing stereotypes or leaving diverse voices out of the conversation entirely.There are also growing concerns about privacy. AI thrives on data but as governments tighten data protection laws like GDPR in Europe or the new data privacy law in India, PR and marketing professionals will need to be more transparent and careful about how they collect and use information. What Comes NextIt is clear that AI will continue to reshape how we work. In the near future we?ÇÖll see more real-time feedback on campaigns, more adaptive messaging based on audience behavior and tools that can generate creative options for us to choose from, not just analyse what we have already done.But even in this future the most valuable skills won?ÇÖt just be technical. They will be human. Knowing how to tell a compelling story, how to connect with real people and how to build trust with those skills will become even more important, not less.The TakeawaySo, is AI the future of PR and marketing? Yes, but not in isolation.AI will become a powerful part of our process. It will make us faster, smarter, and more efficient. But it won?ÇÖt replace the creative spark, the empathy, or the judgement that truly great communication needs.The future belongs to those who can work with AI without losing the human voice at the heart of it all.

Public Relations has entered a bold new era. No longer just a back-office function, it has transformed into a strategic powerhouse shaping brand reputation and influence. Companies and leaders now see PR not as an afterthought, but as an essential force driving credibility, trust, and long-term success.The industry has undergone a radical shift with the rise of social media, fundamentally transforming PR strategies. Influencers now play a crucial role in shaping consumer perceptions and engagement. PR is no longer confined to securing media visibility; it has expanded into a dynamic, results-driven discipline focused on meaningful interactions and measurable outcomes.With a younger, more digitally savvy audience emerging, PR professionals face new challenges. Brands and practitioners must be more agile, data-driven, and proactive in crafting business solutions that resonate with their audience. The future of PR lies in adaptability, authenticity, and strategic storytelling that build lasting trust and impact.In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.In conversation with Adgully, Priyanka Bhatt, Founder & CEO of Equations PR & Media, shares the inspiration behind launching the agency, its core mission, and what sets its integrated digital-first PR approach apart. She also discusses tailoring strategies across sectors like SaaS, healthcare, and alco-bev; talent cultivation across Mumbai and UAE; key hiring attributes; ROI-driven KPIs; future plans for new markets, sectors, and long-term vision. What inspired you to launch Equations PR & Media in 2014, and how did your early experiences at Canvas Entertainment shape the firm?ÇÖs DNA?In 2014, I sensed a missing gap in the PR industry, while most agencies chased top-tier retainers and only media relations, no one was focusing on building a ?Ç£safe space?Ç¥ for startups to grow with strategic storytelling. I was 24, surrounded by young entrepreneurs, and driven by a zeal to create impact for brands that didn?ÇÖt have massive budgets but had bold ideas. My early stint at Canvas Entertainment gave me a solid foundation in business acumen, leadership, team management, going out of my comfort zone, experimenting with bold ideas, redefining what new could be done in the PR industry but the constraints of corporate life made me crave freedom to create, innovate and execute without hierarchy. I had a strong risk-taking appetite and knew that stepping out of my comfort zone was necessary to build something meaningful and long-term.With Equations PR & Media, the goal was clear: deliver 5X results with budgets that clients could afford, backed by smart media strategies and authentic brand story-telling. Today, that vision has led us to partner with over 200 + brands, many of which were startups that trusted us in their 0 to 1 journey. Equations was born not just out of ambition but out of a need to redefine how early-stage storytelling could scale visibility, without burning out a founder?ÇÖs budget. How do you define Equations?ÇÖ core mission today, and what sets your integrated ?Ç£digital first?Ç¥ PR approach apart in a crowded market? At Equations, our core mission is to be a creative-led, results-driven communications hub that helps brands narrate their most authentic stories, with measurable business impact at the center. We pride ourselves on being an ideas-first agency, where strategy is born from insight and deep research, not just mere templates. Every pitch, campaign, and media narrative is rooted in deep research and relevance. With a digital-first approach, we don?ÇÖt just chase media coverage; we craft brand stories that are optimized for virality, SEO, and digital traction aligning perfectly with the current content consumption patterns. Our research-driven capabilities help us identify what will work best for your industry, audience, and platform ensuring sharper positioning, stronger messaging, and higher visibility. We operate with a hustler mindset, whether it?ÇÖs chasing tight deadlines, securing coverage in top-tier publications, or turning a small story into a powerful campaign, we believe in outworking the noise. Unlike traditional PR models, we deeply focus on measuring real business impact from audience engagement and lead generation to website traffic spikes and investor interest. What truly sets us apart is our strength as a creative + content powerhouse, where storytelling, brand voice, visual campaigns, and media relationships work in perfect synergy.We?ÇÖre not just a PR agency; we?ÇÖre a strategic partner for brands that want to scale and grow their business and use PR and strategic communications to stand out in the clutter. From press to podcasts, memes to thought leadership, we design multi-platform campaigns that start conversations. In a crowded market, we don?ÇÖt just push brands forward. We make them unmissable. Equations works across startups, SMEs and large enterprises in verticals from SaaS and healthcare to alcobev. How do you tailor your PR and digital marketing strategies to such diverse industries? We believe that no two industries or brands are the same. What works for a D2C skincare brand may not move the needle for a B2B SaaS product. That?ÇÖs why our approach starts with understanding the client?ÇÖs ecosystem inside-out. We invest heavily in in-depth research from decoding industry trends and mapping competition to understanding cultural nuances and media tone. This gives us a foundational layer to build positioning that?ÇÖs both relevant and timely. More so, it?ÇÖs about understanding what truly ticks with consumers and what?ÇÖs leading to the buying behaviour and purchase decision. PR in today?ÇÖs world is no longer just about press releases and media placements. It?ÇÖs a mind game. It?ÇÖs about understanding what keeps your audience awake at night and creating stories that comfort, inspire, connect, or challenge them. Our strategies are built by first mapping the pain points, desires, needs, desires, fantasies and decision-making patterns of our customers. We use that insight to design communication that triggers emotional connection and recall. Whether we?ÇÖre working with a fast-scaling startup or a legacy enterprise, we treat every brand story like a movement in the making. We focus on digital-first storytelling content that is platform-optimized, SEO-backed, and conversation-worthy. In an age of information overload, we build strategies that go beyond brand awareness, we engineer brand affinity. And that involves strategic partnerships, creator collaborations, and aligned community narratives. We also customize tone, format, and content cadence based on industry and audience behaviour from long-form explainers for SaaS to bold, edgy storytelling in alco-bev and lifestyle.Our goal isn?ÇÖt just to make noise. It?ÇÖs to make intentional, meaningful noise that moves your brand forward in the minds of your customers, stakeholders, and the media. You have built a strong reputation with VC backed ventures?Çöwhat are the biggest PR challenges early stage startups face, and how do Equations help them overcome these? One of the biggest pain points early-stage start-ups face is visibility, especially the kind that translates into investor attention. Most of them are busy building the product, and PR often takes a backseat until they realize that even the best products need storytelling to get funded. We?ÇÖve closely worked with seed to Series C+ start-ups, and we understand how critical it is for them to stand out in a sea of pitches. That?ÇÖs why we approach PR for start-ups as a reputation-building engine, not just as a promotional tool. We help them establish thought leadership early on, positioning founders as experts in their domains by getting them featured in industry stories, startup columns, ecosystem events, and podcasts, amongst others. Our team actively nurtures relationships with startup and VC-focused journalists across top-tier publications. We don?ÇÖt just pitch stories, we build narratives that align with the market pulse and investor appetite. We also understand the importance of creating a safe, founder-first PR ecosystem. In the last decade, we?ÇÖve supported 200+ start-ups, many of whom raised multiple rounds post their brand narrative hitting the media. Our ?Ç£less budget, more noise?Ç¥ mindset is what allows us to create maximum impact with lean resources, something every early-stage founder truly value. Beyond media coverage and social metrics, what KPIs or business outcomes do you track to demonstrate ROI to clients? One of the most complex yet essential aspects of PR is measurement. Unlike digital ads where ROI is numerically defined, PR has long battled the challenge of quantifying impact. However, in today?ÇÖs evolving landscape, technology and AI-powered tools have helped bridge that gap significantly. At Equations, we go beyond vanity metrics like social likes or shares and dive deep into qualitative and quantitative PR intelligence. We measure: Impressions & Reach: To evaluate how far our messaging has traveled across platforms, both traditional and digital. Share of Voice (SOV): We track how much of the market conversation a brand owns compared to competitors especially during campaigns, product launches, or funding announcements. Message Penetration: We analyze whether the key messages delivered during PR outreach are consistently represented in media articles and interviews. Tonality & Sentiment Analysis: This helps us assess if the brand is being positioned positively, negatively, or neutrally, and allows for quick pivots in communication if needed. Qualitative sentiment with media stakeholders: Regular perception audits with senior journalists, Editors, influencers help us gauge how effectively our PR is working and how the needle has moved in terms of recall. Visibility Index: A composite metric that factors in volume, quality of coverage, tier of publication, journalist credibility, and relevance to the brand?ÇÖs business goals. Backlink Quality: For digital PR, we also track how many high-authority backlinks we?ÇÖre able to generate from earned media feeding into SEO health. Influencer Integration Metrics: For campaigns involving influencers or content creators, we track engagement rates, saves, shares, reach, and conversions through tracked links. We also leverage AI and real-time analytics tools such as Meltwater, Wizikey, Trendkite, Brandwatch, and SEMrush, depending on the client and scope. These allow us to track sentiments and conversations globally, analyze competitor coverage, and even suggest optimized outreach windows. That said, PR is ultimately about volume and resonance. There?ÇÖs a saying ?Ç£Action speaks volumes,?Ç¥ and we believe PR?ÇÖs volume lies in how deeply people remember, repeat, and act upon your message. Over 10+ years, how have you cultivated and retained talent across your Mumbai and UAE offices, and what key attributes do you look for when hiring PR and digital specialists? Culture is our foundation. From day one, Equations has been built on the idea of creating a space that feels like a launchpad, not a cubicle. We?ÇÖve fostered an environment where creativity thrives, ideas are welcomed, and execution is non-negotiable. We believe in ?Ç£people-first, pressure-never.?Ç¥ Over the years, we?ÇÖve transitioned from a traditional media agency to a digital-first, integrated PR hub, especially with the rise of D2C brands who demand agility, visibility, and storytelling at scale. This transformation required not just new tools, but new talent mindsets. In both our Mumbai and UAE offices, we?ÇÖve focused on hiring talent that: Has a ?Ç£hustler mindset?Ç¥ with the ability to multitask across platforms. Thinks strategically and creatively someone who sees content, comms, and commerce as a cohesive funnel. Is digitally literate and understands how PR isn?ÇÖt just about media placements anymore, but also about influencer networks, SEO, and digital brand presence. Embraces AI tools and automation as enablers, not threats. We actively train and upskill our team in using AI-enabled platforms as they adapt with changes which improve productivity, but also allow us to stay ten steps ahead in understanding audience insights. We?ÇÖve cultivated talent through: Mentorship-led leadership over rigid hierarchies. Cross-industry exposure, giving team members a chance to work with everything from fintech to fashion to alco-bev to crypto making them multidimensional professionals. A strong learning loop, where we hold weekly internal huddles to break down case studies, new media trends, or AI integrations. Encouraging ownership and risk-taking from even our youngest hires. That?ÇÖs how we grew with startups. We mirror their spirit internally. As a firm working extensively with VC-backed startups and global D2C brands, we understand that speed, storytelling, and sustainability in strategy is what sets the new PR narrative apart. So, we hire people who think like builders, not just executors. Retention for us is not about perks; it?ÇÖs about purpose. We?ÇÖve seen our team members evolve from interns to leads because they?ÇÖve been trusted with meaningful work, had their voices heard, and been given space to grow. Looking ahead, what new markets, sectors or service lines are Equations PR & Media planning to explore in the next 2-3 years, and what?ÇÖs your long term vision for the company? Since our inception, Equations PR & Media has been deeply embedded in the startup and the SME ecosystem. Our early focus on tech-driven, VC-backed startups allowed us to shape and scale early-stage companies from scratch especially in domains like SaaS, fintech, edtech, healthtech, AR, and VR. As we evolve, we are actively steering our direction towards B2C / D2C consumer brands that are bold, disruptive, and brands who have a purpose. From D2C beauty to consumer gadgets, our aim is to craft mass resonance through relatable and real-time campaigns. With the rapid emergence of AI-led deep tech brands, our agency has already built domain expertise in telling complex innovation stories in simple, impactful ways. We aim to further specialize in PR for AI-first and deep-tech ventures to help them build trust, visibility, and public understanding. On the other side, there?ÇÖs a growing demand for brands that reflect emotional story-telling, values, and purpose. We?ÇÖre preparing to work with lifestyle, fashion, and sustainability-first labels those who are rewriting what culture means in 2025 and beyond. 

Altair Media has been appointed by Miss World Limited as the official Public Relations agency for the 72nd Miss World Festival, scheduled to take place in Telangana from May 7 to May 31, 2025. Bringing together participants from 140 nations, the globally renowned event will serve as a key platform to showcase Telangana?ÇÖs cultural heritage, tourism potential and expanding international prominence.                                                                                                                                                                                                                                The festival is set to attract extensive national and international media coverage, reinforcing Telangana?ÇÖs position as a destination where tradition and modernity converge. With a strong emphasis on safety, seamless connectivity, and world-class infrastructure, the event aims to provide an exceptional experience for visitors while highlighting the state?ÇÖs traditional arts, crafts, and cuisine.In addition, the festival will spotlight Telangana?ÇÖs growing influence in sectors such as healthcare, eco-tourism, and entertainment. A strategic digital campaign and international media collaborations will further enhance the state?ÇÖs global presence, strengthening its reputation as a premier destination for culture and tourism.Julia Morley, CBE, Chairman & CEO of Miss World Limited, expressed confidence in Altair Media?ÇÖs ability to drive global engagement for the event. ?Ç£Altair Media has demonstrated exceptional expertise in managing large-scale international events. Their professionalism and innovative approach were evident during the recent press conference in Telangana, where they seamlessly coordinated media interactions and promotional activities. We are delighted to have them as our PR partner for the 72nd Miss World Festival.?Ç¥Ashwani Shukla, Founder of Altair Media, shared his enthusiasm for the collaboration. ?Ç£We are honored to be entrusted by Miss World Limited as the official PR agency for this landmark event. The 72nd Miss World Festival is more than just a global pageant, it is a transformative platform that will position Telangana as a premier tourism and cultural destination. Our team is dedicated to executing a dynamic and impactful communication strategy that will not only celebrate the essence of the festival but also showcase.?Ç¥Altair Media: A Legacy of Excellence in Public RelationsEstablished 14 years ago, Altair Media has built a distinguished reputation as one of India?ÇÖs leading public relations agencies, known for its expertise in brand communication, media relations, and large-scale event promotions. The agency has successfully executed high-impact PR campaigns across diverse industries, including fashion, entertainment, and corporate sectors.Telangana?ÇÖs Rich Heritage & Modern Aspirations to a Worldwide Audience.The 72nd Miss World Festival is poised to make a lasting impact on the global stage, solidifying its status as one of the most prestigious international events. As it welcomes participants from 140 nations, the festival will celebrate beauty with purpose, cultural diversity, and global unity. With extensive media coverage and a compelling public relations strategy led by Altair Media, the event is expected to captivate audiences worldwide, creating new opportunities for cultural exchange, tourism, and global engagement.

Global creative and communications powerhouse W Communications has strategically partnered with multi-faceted content agency Bellow to launch a new global joint venture: W Productions. Spearheading this initiative will be W Asia, the agency's Singapore-based hub overseeing operations throughout the Asia Pacific region.This collaboration through W Productions will significantly bolster W's content creation capabilities across its international network. The move signifies an acceleration in the agency's evolution from its foundational strength in earned media communications towards offering a comprehensive suite of integrated creative communications and marketing services for both B2B and B2C clients.Singapore-based Bellow, established in 2021 by Shafyq Hameed, former COO of Titan Digital Media, has quickly gained recognition as a creative video agency known for its compelling narratives and innovative visual content that delivers impactful through-the-line campaigns. Their client roster includes prominent brands spanning consumer technology, media groups, property, and consumer lifestyle sectors.The synergy between W and Bellow will allow both agencies to leverage their respective strengths to better serve their combined clientele. This partnership blends W's forward-thinking, culturally attuned marketing strategies with Bellow's content-centric approach."We are incredibly excited about this partnership with Bellow, which represents a significant step in enhancing and expanding our integrated service offerings," stated Robin Chang, APAC General Manager at W Asia. "W Productions will introduce a novel and valuable content production proposition for our clients. As we continue to push the boundaries of innovation and creativity, we aim to deliver exceptional results that positively impact businesses across APAC and beyond. This integrated model not only encourages bold creative synergy but also streamlines costs and accelerates production timelines."Chang further noted that several existing clients are already utilizing W Productions' services. He also highlighted increased interest from both current and prospective clients as the firm explores efficient creative content delivery from a unified budget. Speaking exclusively to PRovoke Media, Chang explained, "This model, offering a compelling blend of creative output and rapid turnaround, has become a highly desirable content solution in today's fast-paced market."Shafyq, founder of Bellow Media, added: "Collaborating with W Communications marks an exciting phase for us as we seek to expand our capabilities and continue producing dynamic content on a global scale. In today's environment, where brands demand high-quality content delivered efficiently and quickly, we are thrilled to partner with W's dynamic global team. Together, we will provide fresh and impactful content solutions for our clients that effectively break through across paid, earned, owned, and shared media platforms."This development follows W Communications' recent launch of Chomp, a disruptive new creative growth agency focused on digital-first communications within the hospitality sector.Embodying W's commitment to fostering entrepreneurship, Chomp is the latest spin-off venture from W's employee-owned structure, empowering internal talent to build industry-leading businesses. Its initial clients include the newest Harry's restaurant, slated to open in Kings Cross this summer.Operating as an independent specialist agency within the W Group, Chomp is specifically designed to address the rapidly evolving needs of the hospitality industry. With a focus on key areas such as TikTok-driven discovery, booking platform optimization, and direct investment in restaurant growth, Chomp offers a data-driven, performance-oriented approach aimed at generating tangible revenue.

PRCA MENA ?Çô the regional arm of one of the world?ÇÖs largest public relations and communications association ?Çô hosted its latest edition of the Leaders Breakfast in collaboration with Media Mantra at the iconic Fouquet?ÇÖs Downtown Dubai.The exclusive gathering brought together a curated group of senior communications professionals for a candid and insightful discussion on leadership, collaboration, and the dynamic evolution of the PR and communications industry.Commenting on the event, Conrad Egbert, Head of PRCA MENA, said:?Ç£In a fast-paced industry like ours, it?ÇÖs important to pause and engage with one another beyond the day-to-day. These breakfasts offer a much-needed space to reflect, connect and share ideas that matter.?Ç¥Udit Pathak, Founder and Director of Media Mantra, added: ?Ç£It was a pleasure to partner with PRCA MENA and bring together such a strong mix of industry voices. Honest, real conversations like these are key to shaping a stronger, more united communications landscape.?Ç¥The PRCA MENA Leaders Breakfast series continues to serve as a vital platform for meaningful dialogue, fostering deeper connections and enhanced collaboration within the region?ÇÖs PR and communications community.

Aditya Vasan Singla, Principal at Astrum, India?ÇÖs first science based specialist reputation management advisory, was appointed as the Co-Chair for the International Communications Consultancy Organisation (ICCO) NextGen Board on March  12, 2025, for a tenure of a year. The NextGen Board 2025 builds on ICCO?ÇÖs ongoing legacy of  research, knowledge-sharing, and professional development. Through its diverse  representation and global vision, the board will help shape how the industry attracts,  develops, and retains talent.  " I feel privileged to be offered this opportunity to collaborate with some of the brightest minds  across the globe to aid the development of the NextGen talent and best practices for the  global public relations industry. I believe it is crucial for us to collaborate and co-create  solutions that push our industry forward, ensuring we are future ready and resilient.?Ç¥ said Aditya  Vasan Singla.  Says Ashwani Singla, Founding Managing Partner of Astrum. ?Ç£ICCO?ÇÖs focus on the NextGen  talent is a step in the right direction to fuel excellence and attract the brightest minds as  practitioners of strategic communications. I am delighted that Aditya is contributing to  advance this laudable objective.?Ç¥  

Adfactors PR has announced the appointment of Rajiv Bhuva as Vice President. With over two decades of experience in business journalism and public relations, Rajiv brings deep expertise in financial reporting, strategic communication, and content development.An MBA in Finance, Rajiv has extensively covered markets, the economy, banking, and alternative investments through his editorial stints at Outlook Business, Business Today, Fortune India, and YourStory.Prior to joining Adfactors PR, he served as Head ?Çô Content and Research at The Good Edge Public Relations, where he led initiatives around intellectual property (IP) creation and strategic advisory.In his new role at Adfactors PR, Rajiv will be responsible for offering strategic counsel, crafting creative communication solutions, and driving team efficiencies.

In a landmark ruling that could reshape the digital advertising landscape, a US federal judge has found Google liable for anti-trust violations, specifically in its control of the online advertising technology market. Judge Leonie Brinkema's decision marks a significant victory for the US Department of Justice (DOJ) and raises the prospect of a potential breakup of Google's lucrative ad business.Key findings:?Çó The court determined that Google illegally monopolized the markets for publisher ad servers and ad exchanges.?Çó Specifically, the Judge found that Google had unlawfully tied its publisher ad server (DFP) and ad exchange (AdX) together.?Çó However, the court did not find sufficient evidence to support the claim that Google monopolized the advertiser ad network market.The DOJ, along with several US states, filed the anti-trust lawsuit against Google, alleging that the tech giant had engaged in anticompetitive practices to maintain its dominance in the digital advertising sector. This case is separate from other anti-trust litigation that Google faces, including those related to its search engine dominance. The case has focused on Google?ÇÖs control over the "ad tech stack" the tools that publishers use to sell add space on their websites, and the tools that advertisers use to buy that space.Implications and next steps:The ruling now moves into the "remedies" phase, where the court will determine how to address Google's violations. The DOJ is pushing for a significant restructuring of Google's ad tech business, potentially including the forced sale of key assets like Google Ad Manager.?Çó Experts say that potential remedies could include forced divestitures of some of Googles ad tech assets, or regulations put in place to ensure more fair competition.?Çó The ruling has brought forward discussions about the potential for significant changes to the way that online advertising functions.The ruling has sent ripples throughout the digital advertising industry, with many publishers and advertisers closely watching the outcome of the remedies phase. There are concerns that any disruption of Googles ad tech could have negative impacts to the online advertising ecosystem.This ruling is the latest in a series of legal challenges that Big Tech companies are facing, as regulators increasingly scrutinize their market power.

With over two decades of experience spanning both agency and client-side roles, Gita Ghaemmaghami, Leader, Communications & PR, LIXIL IMEA, has navigated the dynamic world of corporate communications with strategic insight and creative flair. From leading award-winning campaigns to spearheading regional storytelling across culturally diverse markets, her journey reflects the evolving role of communication in building brand equity and business value. In this conversation, Gita Ghaemmaghami shares key milestones that shaped their approach, lessons from high-impact campaigns, and their perspective on the future of communication leadership in a rapidly changing landscape.Your career spans over 20 years across diverse sectors, from client-side roles to agency leadership. What pivotal moments or experiences shaped your approach to corporate communication and branding?I've had the privilege of working across the full spectrum of communications from agency to client-side and now leading regional efforts. A pivotal moment for me was moving from the agility of agency life to a leadership role on the client side at Sony Mobile. That transition sharpened my understanding of how communications directly influence brand equity, commercial goals, and internal alignment. More recently, my current role leading PR and Communications at GROHE across IMEA (India & Subcontinent, Middle East and Africa) has deepened my appreciation for localized storytelling. Communicating across such a culturally and economically diverse region has reinforced the importance of relevance, consistency, and empathy in brand messaging.You have led and implemented highly successful, award-winning campaigns. Can you share a campaign that was particularly challenging yet rewarding, and what key takeaways you gained from that experience?One campaign that stands out was the regional launch of Xperia smartphones across the Middle East and Africa. It involved managing a fully integrated 360?? communications strategy across seven key markets, multiple agencies, and stakeholders on a tight timeline. The complexity was high, but so were the rewards - a 30% uplift in brand awareness and an increase in brand preference. It was a testament to how cross-functional coordination, tailored messaging, and strategic influencer engagement can work in harmony. The key takeaway for me was that planning is vital, but agility and cultural sensitivity are what drive success in regional campaigns.With over 20 years in corporate communication and PR, how do you see the role of communication leaders evolving in the next five years?Communication leaders are no longer just message crafters; they're becoming strategic advisors at the leadership table. In the next five years, I see the role expanding into areas like stakeholder engagement, ESG communications, and employee advocacy, all while navigating an increasingly polarized media environment. The ability to manage complex reputational issues, lead with transparency, and connect emotionally with audiences internally and externally will define the next generation of communications leadership.In an era where data-driven decisions dominate, how do you strike a balance between creativity and analytics in crafting compelling brand narratives?Creativity and data should work in tandem. Data tells us what resonates and with whom, while creativity gives the story life and emotional weight. At GROHE brand part of LIXIL, we use insights to shape the foundation of our narratives, audience behavior, platform trends, and sentiment analysis; however, the story is brought to life through human connection. That?ÇÖs the part data can?ÇÖt replicate. It's the emotional thread that builds trust, drives engagement, and ultimately influences perception.What key strategies have you found most effective in handling crisis communication, especially with the rapid spread of misinformation on social media?Preparation is key. We maintain a detailed crisis management framework that includes scenario planning, rapid response guidelines, and media training for senior leaders. In today?ÇÖs fast-moving digital environment, timing is everything; misinformation spreads quickly, so a clear, consistent, and timely response is essential. We?ÇÖve also found that direct engagement on social media platforms, where appropriate, combined with proactive communication across trusted channels, helps mitigate reputational risk effectively.With the rise of AI, influencer marketing, and social media, how do you see the traditional PR model adapting to stay relevant and impactful?Traditional PR is evolving, no longer confined to press releases and media relations. Today, it's about creating meaningful, multi-touchpoint engagement. AI is helping us analyze sentiment and personalize content, while influencer marketing allows for more authentic, peer-to-peer communication. What keeps PR impactful is its foundation in trust and credibility. The future belongs to professionals who can integrate data, technology, and creativity while keeping storytelling at the core.What advice would you give to aspiring communication professionals who want to build a strong, future-proof career in PR and branding?Be endlessly curious and stay adaptable. Learn beyond your immediate role, understand data, trends, culture, and tech. But never lose sight of the fundamentals - clarity, empathy, and strategic thinking. Build relationships, not just contacts. And remember, while tools and channels may change, the ability to craft a story that moves people, that's your superpower.

PRCA MENA ?Çô the regional arm of the world?ÇÖs largest professional PR association ?Çô has announced the winners of the PRCA MENA Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their powerful and purpose-driven campaign titled ?Ç£Believe in your 2.5%.?Ç¥The winning team clinched the top spot after a competitive final round held on 15 April, where six shortlisted teams presented their ideas to a distinguished jury comprising industry leaders from across the MENA region. Their campaign stood out for its strategic creativity, thoughtful storytelling, and strong alignment with this year?ÇÖs humanitarian theme.The jury for the final round included:?Çó Ahmad Itani, Chair of PRCA MENA Advisory Board and Founder & CEO, Cicero & Bernay Communication Consultancy?Çó Laureline Schwarz, Head of Global Corporate Communication, PR, Public Relations, Al-Futtaim Automotive?Çó Louise Jacobson, Managing Partner, Brazen MENA?Çó Raefah Makki, Head of Individual Giving & Campaigns, UNHCR?Çó Sophie Simpson, Managing Director & Founder, Ruder Finn AttelineThis year?ÇÖs brief was developed in collaboration with UNHCR, the UN Refugee Agency, and challenged participants to craft a compelling campaign that raises awareness and drives advocacy for displaced communities across the region.As winners, Raneem and Youssef will go on to represent the MENA region at the Cannes Lions International Festival of Creativity in France this June.Conrad Egbert, Head of PRCA MENA, commented:?Ç£It was a tough decision for the jury; each campaign was impactful, innovative, and deeply rooted in purpose. Congratulations to Raneem and Youssef from Burson for their exceptional work?Çöwe can?ÇÖt wait to see them shine at Cannes.?Ç¥Raefah Makki, Head of Individual Giving & Campaigns at UNHCR, added:?Ç£This year?ÇÖs partnership with PRCA MENA was a significant step in leveraging the power of communication to amplify the voices of displaced people. ?ÇÿBelieve in your 2.5%?ÇÖ captured that vision beautifully, and we are excited to see how it resonates on a larger stage.?Ç¥The 2025 competition saw participation from 46 young professionals representing 12 leading agencies across the region, including: Action Global Communications, BPG Group, Burson, Cosmopole Consultancy, Current Global MENAT, Gambit Communications, Houbara Communications, Memac Ogilvy, Saatchi & Saatchi Qatar, Seven Media, The Romans, Weber Shandwick MENAT.

ON PURPOSE, a creative consultancy with a mission to use communication for social change, has been appointed as the agency on record for Central Square Foundation (CSF), a non-profit organisation working to ensure quality school education for all children. Following a competitive multi-agency pitch, ON PURPOSE will drive CSF?ÇÖs strategic communications to amplify its initiatives and impact. With this partnership, ON PURPOSE will play a pivotal role  in advancing CSF?ÇÖs vision for systemic change in India?ÇÖs education landscape, through the key pillars of: Foundational Learning and Numeracy (FLN) for critical learning skillsAccessible edtech solutions for allEarly childhood education for school-readinessImproved school governance to benefit students, parents and educators alike Girish Balachandran, Founder & CEO at ON PURPOSE, said, ?Ç£This marks our second collaboration with CSF, reaffirming our shared commitment to shaping conversations and driving systemic change in India?ÇÖs education sector. We?ÇÖre thrilled to partner with them again, an inspiring, mission-driven organization leading the charge to ensure every child has the opportunity to thrive.?Ç¥Romonika D Sharan, Director, Policy & Communications, Central Square Foundation, said, ?Ç£Finding a partner who understands the urgency of systemic reform and the transformative power of early learning was essential. ON PURPOSE brings the right expertise, experience, and a deep understanding of our mission and landscape, making them the ideal collaborator to drive these critical conversations. We look forward to co-creating strategies that deliver lasting impact and improve learning outcomes for every child in India..?Ç¥ Over the past five years, CSF has been an instrumental force in advancing  foundational literacy and numeracy through the NIPUN Bharat Mission, driving systemic improvements in education nationwide. Active in 14 states, with a focused FLN agenda in 11, CSF partners with state and national governments and key stakeholders to enable system-led reforms for better learning outcomes. ON PURPOSE will support CSF with strategic outreach and building salience urgency around FLN and school governance reforms as urgent priorities for India?ÇÖs education system. 

The Public Relations Consultants Association of India (PRCAI) has announced the guidelines for its upcoming elections, scheduled to culminate at the Annual General Meeting (AGM) on May 2, 2025. This election will determine the composition of the Managing Committee (MANCOM) and the Extended Executive Committee (EXCOM) for the term 2025-2027.In a significant move to align with the evolving communications landscape, PRCAI has revised the nomenclature of select MANCOM positions and introduced a new EXCOM role, reflecting the association's commitment to driving progress in key areas. The EXCOM will now include five National Program Chairs:?Çó National Chair, Talent and Academia Connect?Çó National Chair, Growth and Standardization of Industry Process?Çó National Chair, Marketing Communication and Global Network?Çó National Chair, Learning and Thought Leadership?Çó National Chair, Public Affairs and Advocacy (New)Candidates for MANCOM positions (President, Vice President, and Associate Vice President) must possess a minimum of 18 years of experience in public relations and related fields. National Chair candidates require at least 15 years of experience. All elected members are expected to commit a minimum of 10 hours per month to their roles.Key election guidelines include:?Çó Only Prime and Affiliate members are eligible to vote.?Çó Each Prime member firm can nominate one candidate per position.?Çó Term limits apply, with a maximum of two consecutive terms in the same position.?Çó Regional participation is encouraged to ensure diverse representation.?Çó PRCAI also will appoint an Hon?ÇÖ Council Chair from the associate/institutional member pool, to represent the corporate communications sector.The election process will be overseen by an appointed auditor and the CEO. The Constitutional Advisory Committee (CAC) will play an advisory role and conduct half yearly reviews with the elected MANCOM.Important Dates:?Çó Notice for AGM and Elections: Wednesday, April 2, 2025, 12:00 PM?Çó Last Date for Nominations: Tuesday, April 15, 2025, 12:00 PM?Çó Lists of Nominees Revealed: Wednesday, April 16, 2025, 5:00 PM?Çó Withdraw Nominations: Friday, April 18, 2025, 5:00 PM?Çó Final Nominees & Voting Period: Monday, April 21, 2025 ?Çô Friday, May 1, 2025?Çó Voting Closed: Thursday, May 1, 2025, 5:00 PM?Çó Announcement of New Committee: Friday, May 2, 2025, at the AGM.

Strategic Growth Advisors (SGA) India?ÇÖs fastest-growing fully integrated communications consultancy firm, announced the elevation of Kevin Shah to the role of Managing Director. Previously Executive Director, Kevin has been at the helm of SGA?ÇÖs growth journey, playing a pivotal role in the firm?ÇÖs evolution from a leading investor relations advisory firm to a full spectrum communication powerhouse.With a thoughtful blend of vision and understanding of the communications ecosystem, Kevin has helped redefine the firm?ÇÖs trajectory. Under his leadership, SGA has successfully expanded its service portfolio by adding three significant verticals ?ÇöCorporate Reporting, Public Relations, and Brand & Design, each of which has grown into a strong pillar and contributing significantly to the overall business.His ability to bring client-first approach, drive change and empower teams has earned SGA the trust of marquee brands across sectors.Kevin represents a new generation of leadership ?Çö open to fresh ideas, autonomy to each SBUs and unafraid to challenge convention. As he takes on this new role, SGA stands at the cusp of an exciting new chapter, with plans to strengthen existing capabilities while venturing into new frontiers of integrated communications.With a strong and passionate team backing his vision, the firm is well-positioned to accelerate its growth and deliver superior value to clients in a rapidly evolving business landscape.Speaking on Kevin?ÇÖs elevation, Samir Shah, Founder & Chairman of SGA said, ?Ç£Kevin?ÇÖs elevation marks a significant milestone in SGA?ÇÖs journey of evolution and growth.  It reflects the trust he has earned and the value he has brought to the organisation over the last 13 years?Ç¥.?Ç£As Kevin takes charge in his new role, the road ahead for SGA is filled with optimism and opportunity. With a leadership style rooted in empathy, purpose, and performance, he is committed to building on the foundation laid over the last 15 years, strengthening culture, driving innovation, and delivering consistent value to clients.Backed by a passionate and forward-thinking team, SGA is ready to scale new heights and continue pushing the boundaries of integrated communications. The firm remains anchored in its core values while staying agile in a dynamic landscape, ready to adapt, evolve, and lead, ?Ç£Chairman added.Commenting on his new role Kevin Shah Stated: "Stepping into the role of Managing Director at SGA is both an honour and a profound responsibility. From the early days of the firm, my journey has been one of continuous learning and growth, guided by the principles instilled by my father and the collective wisdom of our team?Ç¥.???Ç£Our evolution from a specialized investor relations advisory to a full-spectrum communications powerhouse is a testament to our own learning, collective efforts and unwavering dedication to growth and value addition. As I embark on this new chapter, my focus will be on nurturing people, deepening client partnerships, and driving innovation across our service offerings. Together, we will strive to uphold SGA's legacy of excellence in the communications landscape,?Ç¥ Kevin Shah added.

KPMG in India has announced the appointment of Sudeep Biswas as its new Lead - Media Relations. This promotion recognizes Biswas's extensive experience and significant contributions to the firm's communications strategy over the past decade.Biswas brings over 18 years of robust experience in the Corporate Communications domain to his new leadership role. He first joined KPMG in 2014, taking on the position of Assistant Manager within the Marketing and Communications department. His consistent dedication and strategic acumen have paved the way for this well-deserved elevation.Prior to his tenure at KPMG, Biswas honed his expertise in media relations and corporate communications through significant roles at prominent communications consultancies including Adfactors PR, Torque Communications, and Image Inc. His diverse background across agency and in-house roles equips him with a comprehensive understanding of the media landscape and the nuances of corporate messaging.

Mercedes-Benz, the country's most desirable luxury car maker, today announced its  partnership with Adfactors PR, India's premier communications consultancy, for managing the company?ÇÖs  communications mandate in India. Following a rigorous multi-agency evaluation process, Adfactors PR has  secured the mandate, effective April 1, 2025.  Under this partnership, Adfactors PR will drive Mercedes-Benz India's integrated communications programme,  encompassing the brand's coveted product portfolio, corporate narrative, and corporate citizenship initiatives.  Santosh Iyer, Managing Director & CEO, Mercedes-Benz India commented, "As the most desirable luxury car maker  in India, Mercedes-Benz?ÇÖs communication to our discerning customers and multiple stakeholders has been  passionate, reflecting the brand?ÇÖs iconic luxury positioning and unparalleled desirability in the Indian market.  Mercedes-Benz is transitioning to an exciting future, introducing new cars having exceptional aesthetics,  technological innovations and integrated sustainability. We are glad to welcome Adfactors PR as our  communications partner, to collaborate and contribute to our unique brand and sustainable luxury narrative."  Adfactors PR Co-Founder and Chairman Rajesh Chaturvedi said, "Partnering with Mercedes-Benz India represents  a significant milestone for us. The iconic three-pointed star symbolises not just luxury, but engineering excellence,  technological innovation, and a relentless pursuit of perfection. Our specialist mobility practice combines deep  automotive sector knowledge with cutting-edge communications strategies to enhance brand resonance among  discerning luxury consumers. We are committed to amplifying Mercedes-Benz India's leadership position in  sustainable luxury mobility that perfectly aligns with India's dynamic luxury market."  Mercedes-Benz continues to dominate India's luxury automotive segment with its progressive strategy of  introducing global innovations tailored for the Indian market, while reinforcing its commitment to sustainable  luxury mobility through local manufacturing and an accelerated electric vehicle roadmap for the conscious Indian  luxury consumer. The Three-Pointed Star remains the most aspirational luxury car maker in India with a tailored  customer experience strategy. 

W Communications has introduced Chomp, a bold new creative growth agency tailored to meet the evolving needs of the hospitality industry. Positioned within the W Group but operating independently, Chomp is designed to deliver digital-first communications strategies that prioritise real-world revenue growth.The agency will focus on four core areas: TikTok-driven discovery, booking platform optimisation, direct investment in restaurant growth, and performance-led marketing. Backed by a data-driven approach, Chomp aims to help hospitality brands remain visible, relevant, and profitable in a highly competitive digital landscape.Chomp is the latest entrepreneurial venture to emerge from W?ÇÖs employee-owned structure, which empowers internal talent to launch and lead innovative businesses. Spearheaded by hospitality PR and digital specialists Kara Buffrey and Thuli Weerasena, the agency has already secured major clients including the upcoming Harry?ÇÖs restaurant in King?ÇÖs Cross.W Communications has a strong track record of supporting both internal ventures and external hospitality brands. From nurturing startups like MEATliquor and Pizza Pilgrims to advising established names such as Soho House and Caprice Holdings, the agency has played a significant role in shaping the global food and hospitality landscape.Through Chomp, W continues its commitment to fostering innovation and driving measurable business outcomes. The launch marks a new chapter in hospitality marketing?Çöwhere creativity, technology, and commerce converge to fuel long-term success.

Gen Z isn't just disappointed with society; they're deeply aggrieved, leading to widespread distrust in government, businesses, media, and brands. Edelman's "Gen Z & Grievance" report, based on a global survey of over 33,000 people, reveals this mounting frustration.A significant 58% of Gen Z feels moderately or highly aggrieved, driven by fear and insecurity. Safety and security are paramount concerns for 72%, while 37% fear job loss?Çöthe highest among all generations. Compounding this, 39% experience constant future uncertainty.This grievance translates to resentment against institutions perceived as failing them. In the US, a staggering 50% of Gen Z has "very little" trust in Congress, with only 3% expressing "great deal" of trust. Similarly, in the UK, 58% trust social media from friends as much as, or more than, traditional media.Brands aren't spared either. While 58% of brand leaders believe they meet social responsibility expectations, only 15% of Gen Z consumers agree. Yet, 72% want brands to actively address social issues, demanding action over mere words.Adding to the tension, 66% of Gen Z believes leaders and media are deliberately misleading them. Alarmingly, 53% consider "hostile activism," including online attacks and violence, acceptable for change.To address this, brands are advised to consistently provide Gen Z with safety, security, and future opportunities. Incorporating hope and humour, and fostering community and connections, are also crucial strategies.

As Value 360 Communications advances toward its planned IPO, the firm has strengthened its leadership with the appointment of Naina Bhalla as Executive Vice President ?Çô Growth & Strategy. Based in Mumbai, Naina will lead Western India operations and drive growth initiatives across key markets, contributing to the company?ÇÖs next phase of scale.With over 20 years of experience at global firms including GCI Health, Weber Shandwick, Madison PR, and Burson, Naina brings deep strategic expertise and a proven track record in managing complex communications mandates for global brands such as Pfizer, GSK, Merck, Marriott, PUMA, Colgate, HUL, and Swarovski.Kunal Kishore, Group CEO & Co-Founder, V360 Group, said: ?Ç£At V360 Group, we?ÇÖre building a collective of future-facing companies that redefine how brands communicate, create, and connect. Value 360 Communications is at the forefront of this transformation?Çöscaling both its impact and ambition. As we continue to engineer our ongoing period of hypergrowth, we recognise that our intellectual capital is the cornerstone of our continued success. Welcoming a luminary of Naina?ÇÖs calibre represents a bold, strategic move that will add to our expansion blueprint. Her insight-driven strategies have redefined several campaigns, making her an invaluable addition to our leadership team.?Ç¥At Value 360, Naina will lead cross-regional growth strategies while deploying platform-driven, stakeholder-specific solutions powered by analytics. While anchoring Western operations from Mumbai, her strategic expertise will extend nationally, driving Value 360?ÇÖs growth momentum across high priority markets. She will also play a key role in strengthening client relationships and scaling capabilities across sectors.Naina Bhalla said, ?Ç£Joining Value 360 Communications at this inflection point in its journey represents an exciting convergence of vision and opportunity. My leadership philosophy ?Çô centred on building scalable communications frameworks that supports the multiple business objectives of our client portfolio, is absolutely in sync with the firm?ÇÖs proven approach. I?ÇÖm excited to work alongside our exceptional talent to build a team that champions innovation, fuels business growth and consistently upholds communication excellence.?Ç¥The announcement comes as Value 360 continues to onboard high-impact clients including Kia Motors, Digi Yatra, Skoda, Aston Martin, ResMed, Tata Motors, and Pernod Ricard. The firm is also expanding its creative and tech ecosystem through its group entities?ÇöPopkorn (creative & media) and ClanConnect (influencer-tech platform).With a strong leadership bench and a clear growth vision, Value 360 is poised to become India?ÇÖs most future-ready communications firm as it moves towards its IPO milestone.

Relevance International, a public relations and communications agency specializing in the real estate, design, hospitality, and luxury lifestyle sectors, has expanded its global presence by establishing a new office in Dubai. This strategic move strengthens the agency's international footprint, complementing its existing offices in New York, London, and Los Angeles.The Dubai office will serve as a central hub for Relevance International's operations throughout the Middle East and surrounding regions, enabling the agency to provide enhanced on-the-ground support to its clients.Why the UAE??Çó Regional Hub: o The Dubai office is designed to anchor the agency's regional operations, facilitating closer client relationships and more effective service delivery within the dynamic Middle Eastern market.?Çó Leadership: o Hannah Burden has been appointed Director of Public Relations for the Dubai office. She brings nearly 20 years of experience to the role, including extensive work in the Middle East, and experience from her time at Edelman Dubai, and Dubai Airports.?Çó Strategic Growth: o This expansion reflects Relevance International's commitment to responding to the increasing demand for its specialized services in the rapidly evolving Middle Eastern market.?Çó Client Focus: o The agency aims to leverage its expertise to support clients seeking to make a significant impact in the region, focusing on sectors such as luxury real estate, design, and hospitality.?Çó Regional Market: o The Middle East market is a growing area for luxury goods, and for large real estate developments, making it a very strong market for a company like Relevance International.This move underscores Relevance International's dedication to providing tailored communications strategies and driving global awareness for its esteemed clientele.