Mercedes-Benz, the country's most desirable luxury car maker, today announced its  partnership with Adfactors PR, India's premier communications consultancy, for managing the company’s  communications mandate in India. Following a rigorous multi-agency evaluation process, Adfactors PR has  secured the mandate, effective April 1, 2025.  Under this partnership, Adfactors PR will drive Mercedes-Benz India's integrated communications programme,  encompassing the brand's coveted product portfolio, corporate narrative, and corporate citizenship initiatives.  Santosh Iyer, Managing Director & CEO, Mercedes-Benz India commented, "As the most desirable luxury car maker  in India, Mercedes-Benz’s communication to our discerning customers and multiple stakeholders has been  passionate, reflecting the brand’s iconic luxury positioning and unparalleled desirability in the Indian market.  Mercedes-Benz is transitioning to an exciting future, introducing new cars having exceptional aesthetics,  technological innovations and integrated sustainability. We are glad to welcome Adfactors PR as our  communications partner, to collaborate and contribute to our unique brand and sustainable luxury narrative."  Adfactors PR Co-Founder and Chairman Rajesh Chaturvedi said, "Partnering with Mercedes-Benz India represents  a significant milestone for us. The iconic three-pointed star symbolises not just luxury, but engineering excellence,  technological innovation, and a relentless pursuit of perfection. Our specialist mobility practice combines deep  automotive sector knowledge with cutting-edge communications strategies to enhance brand resonance among  discerning luxury consumers. We are committed to amplifying Mercedes-Benz India's leadership position in  sustainable luxury mobility that perfectly aligns with India's dynamic luxury market."  Mercedes-Benz continues to dominate India's luxury automotive segment with its progressive strategy of  introducing global innovations tailored for the Indian market, while reinforcing its commitment to sustainable  luxury mobility through local manufacturing and an accelerated electric vehicle roadmap for the conscious Indian  luxury consumer. The Three-Pointed Star remains the most aspirational luxury car maker in India with a tailored  customer experience strategy. 

Adfactors PR has announced the appointment of veteran financial journalist, Ajaya Sharma, as Senior Vice-President in its Capital Markets Communications Group. With over two decades of experience covering capital markets and corporate affairs, Sharma brings a wealth of expertise to the role.Sharma has had an extensive career in financial journalism, holding senior positions at prominent business broadcasters. He most recently served as Senior Editor at Times Network, where he was associated with Economic Times Television (ET Now) for over 16 years. In this role, Sharma anchored market hours and led research on financial markets. He was also the Editor of Markets and an anchor, playing a key role in shaping content strategy and leading editorial direction for financial news.Prior to his time at ET Now, Sharma worked as a Senior Research Analyst at Bloomberg TV India from 2007 to 2008, where he provided in-depth analysis and coverage of market trends. He also held a similar role at NDTV Profit from 2006 to 2007. His deep expertise in the capital markets and corporate sectors has been honed through years of experience across various leading financial news platforms.In his new position at Adfactors PR, Sharma will report to the firm’s CEO, Nijay N. Nair, and collaborate closely with Co-Founders Madan Bahal and Rajesh Chaturvedi.