PR Professionals (PRP), the flagship of the PRP Group, has onboarded Sunny Jain as Associate Vice President ?Çô Digital, further strengthening its leadership team. With over 15 years of experience in digital marketing, performance strategy, and integrated brand communications, Sunny brings with him expertise in areas such as SEO, SMO, lead generation, affiliate marketing, and result-oriented campaign execution.At PR Professionals, Sunny will focus on strengthening the agency?ÇÖs digital practice by expanding its performance marketing capabilities, enhancing client campaigns for optimal ROI, and maximizing integration between digital, content, and Public Relations strategies. His appointment comes at a time when PRP is strengthening its digital presence for marquee clients across sectors like infrastructure, education, and governance.Sunny, a seasoned digital strategist, has held leadership roles at renowned organizations including SpiceJet, VLCC Healthcare, Brentwoods Education, Greenply Industries, and IndiaMART. Over the course of his career, he has planned and executed high-impact digital campaigns across India, the GCC, Bangladesh, and Sri Lanka. His areas of expertise include digital media planning & buying, SEO, SEM, ORM, social media marketing, lead generation, affiliate networks, product management, & customer acquisition.Sarvesh Tiwari, Founder & Managing Director of PR Professionals, shared, ?Ç£As the communication landscape evolves, seamless integration of digital and public relations has become the cornerstone of impactful brand storytelling. Sunny?ÇÖs extensive experience and result-driven approach will further strengthen PRP?ÇÖs ability to deliver holistic communication strategies to our clients.?Ç¥Sunny Jain expressed his enthusiasm, saying, "I am excited to join PR Professionals at a time when the digital communications landscape is undergoing such transformative changes. PRP?ÇÖs portfolio of integrated communications services and diverse approach offers the ideal conditions to drive meaningful digital impact. I look forward to working with this amazing team to push the boundaries of innovation and performance."PR Professionals has emerged as a leading player in the integrated communications space, with some of India's leading organizations trusting it with both their public relations and digital assignments. PR Professionals' notable digital mandates include Housing and Urban Development Corporation Limited (HUDCO), Pension Fund Regulatory and Development Authority (PFRDA). Rail Land Development Authority (RLDA), IIM Mumbai, MMRDA, Sunkind, Chaitanya, Finance Industry Development Council, Bihar School Examination Board, Bihar Education, Department of Revenue and Land Reforms, Bihar, and Samagra Shiksha Andhra Pradesh, and other large corporations and public sector entities.PR Professionals, established in 2011, is a leading integrated communications agency renownedfor delivering exceptional branding, public relations, and digital marketing solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. PRP Group started with modest beginnings but now boasts 12 branches spread across India and six overseas centers with a team of 150 members that is determined to make an extraordinary difference through communications.