George Coleman, the former founder and CEO of Current Global, has been named the new chief executive officer of The PHA Group as part of a leadership team restructuring. This appointment follows the departure of joint managing directors Shelley Frosdick and Stuart Skinner, who are leaving the agency after 20 years, since its establishment in 2005 by Phil Hall, to explore new career paths.Coleman brings a wealth of experience from his 17 years at IPG, where he joined Weber Shandwick in 2008 and subsequently founded the global communications agency Creation in 2012. Creation expanded to 20 offices worldwide and served major clients like Microsoft, Netflix, Burger King, and Adidas before merging with Current Marketing in 2019 to form Current Global. Coleman served as co-CEO of Current Global until Virginia Devlin's retirement last year. IPG has confirmed Coleman's role at Current Global will not be replaced.Coleman expressed his pride in his achievements at Current Global but noted that Devlin's departure provided an opportune moment for a new challenge. He described leading the 100-strong PHA Group, with its integrated offering and agility as a mid-market independent firm, as an exciting opportunity. He believes the agency is well-positioned for growth and aims to maximize its potential, citing its collegiate culture and commitment to quality work as a strong fit with his experience.The PHA Group, headquartered in London with additional offices in Manchester, Leeds, and Boston (via its digital business Did & Dig), offers a range of services including PR, crisis management, digital, and creative across various sectors.PHA founder Phil Hall thanked Frosdick and Skinner for their significant contributions over the past two decades, during which the agency grew twentyfold. Frosdick and Skinner jointly stated it was a privilege to lead PHA and expressed their best wishes for the agency's future success.Further bolstering its leadership team, PHA has also appointed Rebecca Horne from Leathwaite as a non-executive director and Anthony Sherick, formerly of The Technojobs Group, as its new sales and marketing director, who will also join the board.

The PHA Group, an independent PR, digital and creative agency, has launched Dig & Dig, its first international agency. Headquartered in Boston, Massachusetts, Dig & Dig will offer a comprehensive suite of digital and social media services to propel brands forward.Dig & Dig boasts a robust service portfolio encompassing organic and paid social media, influencer marketing, digital PR, SEO, PPC, and content marketing. The agency is spearheaded by a seasoned Boston-based team led by Executive Vice President Matt Raven. Raven will oversee day-to-day operations, supported by Desiree Dileso, the agency's Vice President and Head of Paid Media. Both report directly to PHA's joint Group MDs, Shelley Frosdick and Stuart Skinner.Dig & Dig launches with a roster of impressive, fast-growing clients, including Workstorm, a leading secure work collaboration platform. Teams across the group's UK and US offices will collaborate seamlessly to service these programs.Matt Raven brings over 16 years of experience in digital marketing, search, and content strategy. He has a proven track record of success across owned, earned, and paid channels. Prior to Dig & Dig, Raven led the Digital practice at Look Left Marketing as Vice President and Head of Digital, crafting and executing breakthrough, insight-driven integrated programs for technology companies. Previously, he played a pivotal role at Boston-based agency SHIFT Communications, where he developed and launched the industry's first performance-based earned media offering, Optimized PR. Raven's experience spans renowned brands like Warby Parker, Citrix, and GoDaddy. He is a highly respected figure in the Boston business community, regularly engaging with students at Boston University and sharing his expertise at local industry events.Desiree Dileso is a digital media powerhouse with over 14 years of experience in planning, buying, and executing successful Paid Media campaigns. At Dig & Dig, she leverages her extensive expertise gained from over 13 years with independent media agency PGR Media. Dileso served as VP, Media Director at PGR, leading all aspects of integrated channel planning, from audience development and communication strategy to forecasting and reporting. Her deep understanding of the paid media landscape encompasses social, programmatic, CTV, audio, display, custom content, and outdoor advertising. Her hands-on approach and strategic vision have empowered numerous brands, including Vera Bradley, Sheraton Hotels, Westin Hotels & Resorts, Celebrity Cruises, and StriVectin, to confidently scale their marketing investments. Deeply involved in Boston's ad community, Dileso is a member of the Boston Interactive Media Association (BIMA) and has served on its board for over eight years.Dig & Dig marks a significant milestone for The PHA Group, following a period of substantial growth and investment spearheaded by Frosdick and Skinner since their appointment as joint MDs in April 2020.?Ç£The launch of Dig & Dig is the culmination of 18 months of meticulous planning and research,?Ç¥ commented Shelley Frosdick and Stuart Skinner. ?Ç£We are incredibly proud of the Dig & Dig brand, which will be the first of many new agencies to join The PHA Group family.?Ç¥?Ç£Client demand for international support and access to a new market were the driving forces behind Dig & Dig,?Ç¥ they continued. ?Ç£Boston, with its thriving sectors and exceptional talent pool, is a perfect fit for our first international venture. We're excited to establish a strong presence here.?Ç¥Frosdick and Skinner emphasized the collaborative nature of The PHA Group, highlighting how entering the international market with a digital and social-first agency will provide a competitive edge. Teams across all five of the group's office locations will work together seamlessly to deliver exceptional results for clients.