Burson, the global communications leader  purpose-built to create value for clients through reputation, has been named the agency of  record for the Amdavad, India, bid to host the 2036 Olympic and Paralympic Games on  behalf of Gujarat Sports Infrastructure Development Company Limited (GSID).  The agency will lead strategic consulting for the development of the bid?ÇÖs brand, competitive  narrative and will drive its media relations campaign.   Principal Secretary of the Urban Development and Urban Housing Department said, ?Ç£With  Burson as our communications partner, we are delighted to pursue our shared vision of  bringing the Olympic Games to Amdavad. Their deep understanding of the global sports  landscape and past experiences with the Olympics and other global sports organisations will  be instrumental in supporting India?ÇÖs bid.?Ç¥   Dolly Tayal, Managing Director, Burson Genesis, India, said, ?Ç£It?ÇÖs an absolute privilege for us  to engage with Gujarat Sports Infrastructure Development Company Limited (GSID). We will  leverage our proven expertise in sports communications and creative storytelling to provide  strategic consulting and craft a compelling narrative that captures India?ÇÖs Olympic aspirations.  The current focus is to continue to build support for the project in India.?Ç¥