Regional communications agency StickyGinger has announced the appointment of three new team members as it accelerates its expansion across the Middle East and North Africa. The hires bolster the agency?ÇÖs public relations and influencer marketing capabilities, aligning with its latest wins?Çöretained mandates for global fashion brands Karl Lagerfeld and GUESS, effective from May.The agency?ÇÖs recent foray into Egypt and Iraq further underscores its regional growth ambitions, with the expanded team now strategically positioned to serve a growing portfolio of high-profile international clients.The new team members include:?Çó Bahdja Kirat, PR Executive, brings a deep understanding of regional communications across both corporate and lifestyle sectors. A native Arabic speaker with experience at both global agencies and in-house teams, Bahdja?ÇÖs extensive network across MENA?Çöincluding Egypt?Çöwill play a key role in delivering culturally resonant campaigns.?Çó Ellie Foster, PR Manager, joins with a strong background in brand communications and media relations in both Europe and the Middle East. With a portfolio spanning lifestyle, hospitality, and tech, Ellie?ÇÖs global outlook and nuanced regional insight will support integrated campaign strategies across diverse markets.?Çó Zoe Everett, PR and Influencer Manager, brings considerable expertise in influencer marketing and beauty PR. Known for her strategic eye and robust influencer network, Zoe will drive StickyGinger?ÇÖs influencer-led initiatives, especially in the fast-evolving beauty and fashion categories.The appointments arrive at a time of significant momentum for StickyGinger, which already represents a number of iconic brands including Marks & Spencer, Levi?ÇÖs, FUJIFILM INSTAX, and Rolls-Royce. The agency?ÇÖs increased bilingual and cross-market expertise will further enable delivery of culturally relevant, high-impact campaigns across the region.?Ç£We are thrilled to welcome Bahdja, Ellie and Zoe to StickyGinger,?Ç¥ said Heba Hemdan, Head of PR at StickyGinger. ?Ç£Their diverse expertise and shared passion for creative PR make them invaluable additions to our team. As we continue to expand our reach and work with some of the world?ÇÖs most iconic brands, their experience will ensure StickyGinger remains at the forefront of delivering compelling, results-driven campaigns that resonate with audiences regionally and globally.?Ç¥With its growing team and strengthened capabilities, StickyGinger is well-positioned to lead the next wave of regional communications for global brands seeking deeper market engagement across MENA.

Following a competitive pitch process, StickyGinger has successfully retained the PR mandate for FUJIFILM INSTAX, strengthening its partnership with the global leader in instant photography. The mandate now extends beyond the GCC, with new markets added in Egypt and Iraq. StickyGinger?ÇÖs innovative PR approach will amplify FUJIFILM INSTAX?ÇÖs presence across the region through compelling storytelling and engaging campaigns, elevating the iconic brand with impactful narratives and strategic partnerships, targeting new generations of consumer. ?Ç£We?ÇÖre excited to continue our journey with FUJIFILM INSTAX into 2026,?Ç¥ said Heba Hemdan, Head of PR of StickyGinger. ?Ç£Partnering with a brand that leaves an unforgettable impact through innovation and cultural insight has allowed us to build on the incredible work they already do. We look forward to capturing more moments, elevating the brand even further, and introducing its fun, vibrant world to new regional audiences while maintaining the energy, excitement, and creativity we've already brought to the GCC.?Ç¥ The agency?ÇÖs work with INSTAX has produced impressive results, connecting the brand with consumers through dynamic influencer-driven campaigns, experiential events, and vibrant storytelling. With the addition of Egypt and Iraq, StickyGinger will leverage the brand narratives even further through its diverse, multi-lingual team and cross-platform integration to further drive engagement and brand loyalty. ?Ç£To continue being the trusted partner for INSTAX is a testament to the strength of our relationship with the regional team,?Ç¥ said Dalia Farghaly, PR Director and INSTAX Account Lead. ?Ç£We work with a brand that already embodies cool, and we focus on elevating that even further. Creating impact is not just about spreading a message; it?ÇÖs about crafting the right stories with the right people and partners ?Çô and we?ÇÖre excited to keep pushing the limits of creativity, together with INSTAX.?Ç¥