Regional communications agency StickyGinger has announced the appointment of three new team members as it accelerates its expansion across the Middle East and North Africa. The hires bolster the agency?ÇÖs public relations and influencer marketing capabilities, aligning with its latest wins?Çöretained mandates for global fashion brands Karl Lagerfeld and GUESS, effective from May.The agency?ÇÖs recent foray into Egypt and Iraq further underscores its regional growth ambitions, with the expanded team now strategically positioned to serve a growing portfolio of high-profile international clients.The new team members include:?Çó Bahdja Kirat, PR Executive, brings a deep understanding of regional communications across both corporate and lifestyle sectors. A native Arabic speaker with experience at both global agencies and in-house teams, Bahdja?ÇÖs extensive network across MENA?Çöincluding Egypt?Çöwill play a key role in delivering culturally resonant campaigns.?Çó Ellie Foster, PR Manager, joins with a strong background in brand communications and media relations in both Europe and the Middle East. With a portfolio spanning lifestyle, hospitality, and tech, Ellie?ÇÖs global outlook and nuanced regional insight will support integrated campaign strategies across diverse markets.?Çó Zoe Everett, PR and Influencer Manager, brings considerable expertise in influencer marketing and beauty PR. Known for her strategic eye and robust influencer network, Zoe will drive StickyGinger?ÇÖs influencer-led initiatives, especially in the fast-evolving beauty and fashion categories.The appointments arrive at a time of significant momentum for StickyGinger, which already represents a number of iconic brands including Marks & Spencer, Levi?ÇÖs, FUJIFILM INSTAX, and Rolls-Royce. The agency?ÇÖs increased bilingual and cross-market expertise will further enable delivery of culturally relevant, high-impact campaigns across the region.?Ç£We are thrilled to welcome Bahdja, Ellie and Zoe to StickyGinger,?Ç¥ said Heba Hemdan, Head of PR at StickyGinger. ?Ç£Their diverse expertise and shared passion for creative PR make them invaluable additions to our team. As we continue to expand our reach and work with some of the world?ÇÖs most iconic brands, their experience will ensure StickyGinger remains at the forefront of delivering compelling, results-driven campaigns that resonate with audiences regionally and globally.?Ç¥With its growing team and strengthened capabilities, StickyGinger is well-positioned to lead the next wave of regional communications for global brands seeking deeper market engagement across MENA.