Redhill and BHM Holdings have announced a strategic partnership aimed at creating a communications bridge between Asia and Africa.
The collaboration brings together more than 300 communications professionals across over 20 markets, including Singapore, India, Japan, South Korea, Thailand, Indonesia, Australia, Nigeria, Ghana, Kenya, Tanzania, South Africa, the United Kingdom, and the United States. Through the partnership, the two firms will offer integrated services covering strategic brand and corporate communications, issues and reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations.
The alliance is designed to support companies expanding between Asia and Africa, two regions that are witnessing increasing trade and investment flows. According to the firms, businesses entering these markets often lack a single communications partner with local presence across both regions.
Commenting on the partnership, Jacob Puthenparambil, Founder and CEO of Redhill, said the collaboration combines Redhill’s presence across the Asia-Pacific with BHM’s footprint across Africa to support companies operating between the two regions.
Ayeni Adekunle, Founder and CEO of BHM Holdings, said the partnership will help businesses navigate opportunities across Asia and Africa while strengthening collaboration between the two markets.
Redhill has a team of more than 200 professionals across Asia-Pacific and Europe. The agency has been recognised by The Straits Times as one of Singapore’s fastest-growing companies for five consecutive years between 2021 and 2025 and has also been named Asia Agency of the Year at the SABRE Awards Asia-Pacific.
BHM Holdings includes agencies such as BlackHouse Media and ID Africa, as well as AI-powered communications platform Plaqad. The group was listed among the 100 fastest-growing companies in Africa by the Financial Times and has been a finalist for African Consultancy of the Year at the SABRE Awards EMEA.
Through the partnership, clients of both firms will gain access to the other’s services, market insights, and regional networks. The collaboration is expected to support companies operating in sectors such as technology, financial services, FMCG, energy, infrastructure, and government relations.
The partnership takes effect immediately.
