The renewed agreement runs from January 2026 to December 2027. The agency was reappointed in December after a formal pitch conducted in October 2025.
The partnership between the luxury automaker and Perspective Strategies began three years ago. During this period, the agency has supported communications strategy and PR campaigns for the brand in Malaysia.
According to Nadia Trimmel, Vice President, Sales and Marketing at Mercedes-Benz Malaysia, the partnership will continue into its fourth year as the company works with the agency on communications initiatives. She noted that the agency has supported the execution of PR plans and maintained a collaborative working relationship with the brand.
Between 2023 and 2025, Perspective Strategies supported several PR activations for the brand, including media launch events related to its electric vehicle portfolio. These included activities tied to the rollout of the locally assembled Mercedes-Benz EQS 500 4MATIC in 2023, which featured a media drive to the company’s production plant in Pekan.
The agency has also supported media engagement around vehicle launches such as the Mercedes-Maybach EQS 680 SUV and the Mercedes-Benz G 580 with EQ Technology, as well as a preview of the all electric Mercedes-Benz CLA electric at the Stars@Mercedes-Benz Bangsar showroom.
In addition, Perspective Strategies has assisted with communications related to the company’s EV charging ecosystem in Malaysia. The initiative includes partnerships with charge point operators such as Gentari, EV Connection, DC Handal and chargeEV. The agency has also supported the brand’s participation in platforms such as Mercedes-Benz FashionWeek Kuala Lumpur.
Tan May Lee, Partner and Executive Director at Perspective Strategies, said the renewed partnership reflects the agency’s ongoing role working with the automaker in Malaysia.
Mercedes-Benz Malaysia stated that its PR strategy will continue to focus on innovation and luxury mobility as it expands its product portfolio and EV ecosystem through partnerships that support electric vehicle adoption.
The company is also marking 140 years since the invention of the automobile, with initiatives planned to highlight the brand’s heritage and future direction in the Malaysian market.
