Serena Menon, former Head of PR at Netflix India, has joined Prime Video to head communications and public relations for the Prime Video and Amazon MGM Studios teams across the Asia-Pacific (APAC) region.At Netflix India, Menon led PR and communications strategy across content, brand positioning, and corporate storytelling, contributing to the platform’s local original content expansion and media engagement. She brings experience from journalism with Hindustan Times and ELLE, and leadership roles in media, entertainment, and marketing communications.In the similar news, Prime Video recently saw Ananta Das step down as Head of Brand PR, Prime Video APAC, marking a transition in the platform’s regional communications team.Menon’s appointment reflects Prime Video and Amazon MGM Studios’ focus on strengthening communications and PR across the APAC market amid growing content investments and evolving audience engagement.