Serena Menon, who served as Head of PR at Netflix India, has moved on from her role, according to sources familiar with the development. She is set to join Prime Video, where she will take over the communications leadership position following the exit of Ananta Das.Das recently stepped down as Head of Brand PR, Prime Video APAC, leading to a transition in the platform’s communications structure across India and the wider region.At Netflix India, Menon led public relations and oversaw communications strategy across content, brand positioning and corporate storytelling during a period of heightened competition in the streaming sector. She played a key role in shaping the platform’s media engagement and narrative building as it expanded its original content slate and strengthened its local storytelling focus.Before moving into strategic communications, Menon worked as a journalist with Hindustan Times and ELLE. Over time, she transitioned into leadership roles spanning media, entertainment and marketing communications.Her move comes at a time when streaming platforms are refining brand and communications strategies amid shifting audience behaviour, increased content investments and growing advertiser interest in premium digital video.