https://theprpost.com/post/13781/

The Romans opens Berlin office, expands global footprint

The Romans has opened a new office in Berlin, marking its fifth global location as the agency continues to grow its European presence.The Berlin office will be led by Sophie Nicholson, a partner at the agency who currently leads its Amsterdam operations. With the new role, Nicholson will oversee both the Dutch and German offices. She is joined by account lead Lisa Wegner, who previously worked at M&C Sport and Entertainment.Initial clients for the Berlin operation include Gymshark and easyJet. The team has already completed its first campaign for easyJet, a consumer activation around Valentine’s Day that included media relations and influencer partnerships. The office will focus on creative PR, social media and influencer campaigns for both domestic and international brands.The Berlin office will operate from the same location as Mother Berlin. While the two agencies will remain independent, the shared workspace is expected to support collaboration on projects for local clients.Commenting on the launch, Nicholson said Berlin offers a strong environment for creative communications and cultural engagement, adding that brands increasingly want campaigns that connect with audiences through earned media and cross-channel storytelling.Joe Mackay-Sinclair, CEO of The Romans, said the move followed growing demand from clients for communications support in the German market.