The Brisbane-based consultancy, led by Managing Partners Sarah Dixon and Anita Kharbanda, said the acquisition aligns with its long-term growth plans.
Dixon noted that the addition of Front Communications brings expanded capabilities and complements areas already identified for growth. She added that the incoming team contributes additional expertise and established client relationships.
Kharbanda said the merger includes the transition of both people and clients into Urbaine, enhancing the agency’s combined offering across strategic advisory, stakeholder engagement, public relations and issues management.
Front Communications founder Greg Bourke said the move provides clients with access to a broader team and expanded services.
The acquisition follows a period of activity for Urbaine, which has also added new hires, including Group Director Linda O'Sullivan.
