Artha Group, one of India’s most active and diversified early-stage investment firms backed by the family office of Ashok Kumar Damani, has formally mandated Madchatter Brand Solutions as its official PR and strategic communications partner. The appointment makes Madchatter Brand Solutions the agency of record responsible for Artha Group's communications across its venture capital and fund investment verticals.
Through this engagement, Madchatter Brand Solutions will manage public relations, media relations, thought leadership, and strategic communications for Artha Group, including narrative development for its individual fund verticals, leadership positioning across the organisation, and communications support for select portfolio companies at early and growth stages.
“Artha represents a new generation of capital, deeply involved, outcome-oriented and committed to building enduring businesses,” said Kapil Daryani, COO, Madchatter Brand Solutions. “We are rooted in making sophisticated investment theses legible to stakeholders, so they sit at the intersection of Artha's conviction, portfolio traction and market leadership. We ensure Artha's story and those of its early-stage founders are told with the context, precision and the global relevance it deserves.”
Madchatter Brand Solutions secured the mandate following a rigorous, multi-firm evaluation process, a reflection of the same standards of deliberation and long-term thinking that define how Artha approaches every strategic decision.
“At Artha, we view communications as a strategic function that must align deeply with who we are and what we are building. It is not about visibility for the sake of it, but about credibility, intent, and consistency over time. Our decision to partner with Madchatter Brand Solutions was driven by a shared understanding of this philosophy. Their ability to appreciate nuance, exercise restraint, and build narratives with purpose stood out through the process,” said Sandesha Jaitapkar, COO, Artha Group.
Built on the foundation of Artha India Ventures, the single-family office of Ashokkumar Damani, Artha Group has evolved into a multi-asset investment platform spanning venture capital, renewable energy, and fund investments. Since its inception, it has backed 135+ startups with 34 successful exits such as OYO Rooms, Rapido, Purplle, LenDenClub and Karza Technologies. The platform now encompasses Artha Venture Fund, India's first SEBI-registered microVC platform sponsored by a family office; Artha Select Fund, a winners-focused fund that doubles down on breakout companies from the portfolio and Artha Continuum Fund, a family-office-focused syndicate fund for growth-stage investments
The engagement also extends to strategic communications support for Artha's portfolio companies, reflecting the platform's broader commitment to value creation beyond capital deployment and supporting portfolio companies with the operational and strategic resources they need to scale effectively.
