Branding Edge, a capital markets-focused strategic communications consultancy, has been appointed as the official strategic communications and media partner for S45, India’s first AI-native investment banking platform.The mandate will focus on building S45’s long-term positioning at the intersection of capital markets, technology, and institutional trust, as the platform introduces an AI-led operating system aimed at modernising how Indian companies approach IPO readiness, execution, and investor engagement.Branding Edge will support S45 across key communication pillars, including brand narrative development, founder positioning, financial media strategy, corporate reputation, thought leadership, and stakeholder messaging — as the platform expands its visibility among issuers, bankers, investors, and the broader capital market ecosystem.S45 is designed to replace fragmented legacy workflows — traditionally dependent on spreadsheets, manual disclosures, and disconnected demand tracking — with a unified, real-time execution framework powered by intelligence, automation, and governance.Deepank Bhandari, Founder, S45, added: “Our goal at S45 is to modernise investment banking execution through a real-time operating system that brings transparency, speed, and decision intelligence to the IPO lifecycle. Branding Edge brings deep capital market experience and a strong understanding of how credibility is built with issuers, investors, and the financial media. We look forward to building S45’s narrative with a partner that understands both markets and modern storytelling.”Speaking on the partnership, Rahul Tekwani, Managing Partner, Branding Edge, said: “S45 is not just a new product, it is a category shift. What excites us is that the platform is building the missing operating layer of India’s capital markets. At Branding Edge, we partner with leadership teams navigating high-stakes moments, and S45 is entering one of the most consequential moments of the decade — where IPO execution must evolve as quickly as India’s growth. We are proud to support this journey.”With this partnership, Branding Edge continues to strengthen its position as a specialist strategic communications firm for IPO readiness, investor narrative building, and capital market reputation management, working closely with founders, promoters, and leadership teams shaping India’s next generation of market stories.

Branding Edge, a strategic communication consultancy has announced the launch of a Digital Content vertical aimed at creating clear, accessible and original content IPs around capital markets and healthcare, with a strong focus on retail audiences.The move is driven by a growing need for content that helps everyday readers make sense of complex sectors that increasingly affect their lives from stock markets and corporate actions to medicines, healthcare innovation and regulation. While information is widely available, context and clarity often are not. Branding Edge’s Digital Content vertical has been created to bridge this gap through thoughtful, easy-to-understand storytelling.The company is targeting February for the launch of its first proprietary content IP, centred on capital market themes from a retail investor point of view. For the first year, the overarching editorial focus of the Digital Content vertical will be capital markets and healthcare, with IPs designed to explain how these sectors work, why they matter, and what changes within them mean for ordinary participants.Commenting on the launch, Rahul Tekwani, Founder & Managing Partner, Branding Edge, said “Capital markets and healthcare touch people’s lives more directly than ever before, yet both remain difficult to understand for most audiences. At the same time, video-led content which should have brought clarity has increasingly turned into noise and performance, often losing authenticity in the process. Our intent is to change that positioning by slowing things down, restoring context, and using video and digital formats to explain rather than sensationalise. The first IP launching in February is a starting point for that shift.”Rather than chasing trends or short-term engagement, the emphasis will be on explainers, conversations and narrative formats that stay relevant over time. Content will aim to unpack headlines, demystify jargon and offer perspective without oversimplifying or sensationalising.IPs will be published through a mix of owned digital platforms, podcasts, video formats and selective digital partnerships, chosen based on the nature of each IP and the audiences it is meant to serve.The initiative reflects Branding Edge’s broader effort to use content as a tool for public understanding and long-term engagement, rather than promotion.