MM Communications has appointed Reta Lee as PR Account Director.
Lee previously served as Editor in Chief of Yahoo Life Southeast Asia. In her new role, she will work with the agency’s teams across Singapore, Jakarta and Hong Kong, and collaborate with colleagues in Dubai on regional storytelling and brand strategy initiatives.
According to the company, Lee will lead integrated content and communications work aimed at connecting brands with audiences through editorial and narrative driven approaches.
Before joining MM Communications, Lee oversaw the editorial direction of Yahoo Life Southeast Asia, managing a regional team producing lifestyle, entertainment, culture and e commerce content. Earlier in her career, she managed Her World Singapore and contributed to several lifestyle publications in Singapore.
Commenting on the appointment, Marina Mathews said Lee’s editorial background and digital experience would add to the agency’s creative and strategic capabilities.
Lee said she looks forward to working with the team to develop content driven communications for brands across markets.
