Pallack previously worked with LVMH Moët Hennessy USA and most recently served as Head of Maison Ruinart in the United States. In that role, she oversaw brand marketing, commercial strategy and business planning for Ruinart Champagne in the US market.
At W Communications, Pallack will work across the agency’s client portfolio and contribute to its brand advisory approach. Her role will include supporting integrated communications strategies that bring together earned media, creator ecosystems, brand activation and commercial strategy.
The appointment comes as W Communications North America expands its presence in the region following several new business wins.
