The Public Relations Consultants Association of India (PRCAI) today announced the results of the Spring 2026 edition of the Accreditation in Public Relations (AIPR), its flagship certification programme for young and emerging Communication professionals.A total of 47 Public Relations professionals have earned their accreditation this year out of 138 applications, reinforcing AIPR’s position as one of the most credible and aspirational certifications in communications. “AIPR has consistently evolved to reflect the changing expectations of the profession. The strength of this process lies in its ability to assess real capability, how professionals think, solve, and communicate under pressure. The 2026 cohort demonstrated a high level of preparedness and is well-positioned to contribute meaningfully to the next phase of growth in the communications industry,” said Santanu Gogoi, Associate Vice President, PRCAI and Founding Partner, First Partners.The AIPR Spring 2026 edition invited participation from young and emerging professionals. Of the 138 applicants, 83 candidates advanced to the final jury round after successfully completing the preliminary Aptitude Assessment, which was strengthened this year with PRCAI’s new partner MeritTrac.“What is encouraging this year is how candidates are adapting to a world being reshaped by AI. While new-age tools are important, AIPR evaluates how well professionals combine them with strong strategic thinking in communications, which remains fundamental. The clarity of approach and depth of thinking demonstrated reflect a readiness to take on more complex, strategic roles in the industry,” said Deeptie Sethi, CEO, PRCAI.The selection process for AIPR follows a structured, multi-stage framework. The prelims consisted of an online Aptitude Assessment, testing logical and analytical thinking and awareness across media and digital, ethics, and communication fundamentals. This was followed by submission of a campaign case study and written assignments, testing participants across key competencies in strategy, problem-solving, ethics, and communication effectiveness. Four sets of jury groups of six seasoned professionals in each came forward across the cities - New Delhi, Gurgaon, Mumbai and Bangalore. These included a distinguished panel of Public Relations Founders or Business Leads, Corporate Communications Heads, Academicians, and HR experts. The 2026 AIPR cohort includes professionals across two levels of accreditation, based on their professional work experiences:Level 1 (1–5 years of experience): 26 accredited candidatesLevel 2 (5–10 years of experience): 21 accredited candidatesTop Performers of AIPR SPRING 2026 Among the accredited professionals, the top performers based on their aggregate performance are:Level 1 participants:Yazad Elavia, Edelman – 90.6% Dhara Sangoi,  Former Adfactors PR – 86.6%Sanya Parashar, Archetype – 84.5%Level 2 participants:Pooja Behuria, Edelman – 88.5%Ritika Garkoti, Adfactors PR – 85.8%Natasha Srivastava, On Purpose Consulting Pvt Ltd – 83.5%The Accreditation in Public Relations is one of India’s premier certifications for PR professionals, recognising those who demonstrate high levels of knowledge, strategic thinking, and professional competence. The total number of AIPR certified professionals by PRCAI now stands at 115. With each edition, AIPR continues to strengthen its role to solve industry challenges and raise industry standards by building a future-ready talent pool.

Saloni Sheth has joined Tata Motors Commercial Vehicles as Senior Manager – Corporate Communications.Sheth shared the update on LinkedIn, marking a transition from her previous role at Edelman, where she served as Account Manager.Prior to Edelman, she was associated with MSLGroup India, where she held roles including Manager and Senior Executive. Her earlier experience includes positions at Ketchum Sampark and Adfactors PR.She also began her career with roles at MSL as a public relations trainee, HANSA Events as an event coordinator, and canvas-stroke.com as a social media executive.Sheth brings experience across corporate communications and public relations, having worked across multiple agencies and roles in the industry.

The Romans has appointed Sophia Boudjemaa as managing director for its MENA operations.In her new role, Boudjemaa will focus on expanding the agency’s client portfolio, strengthening its regional presence and advancing its earned-first creative approach.Boudjemaa joins from MSL Group Middle East, where she served as business director for strategy and insights.The agency’s primary hub in the region is based in the UAE, with an existing presence across multiple MENA markets. The company aims to continue expanding its footprint by growing teams in locations aligned with client needs.Prior to her role at MSL Group Middle East, Boudjemaa was based in London as a director at Zeno London. Her earlier experience includes positions at Grayling and Golin.Boudjemaa noted that the role will involve contributing to the agency’s next phase of growth while building on its creative communications approach across the region.

Monica Dubey has been elevated to Vice President – Head of Corporate Communications at Bajaj General Insurance.Dubey shared the update on LinkedIn, announcing her new role within the organisation.She has been associated with Bajaj General Insurance for over a decade. Prior to this, she served as Head of Brand and earlier as Senior Brand Manager at the company.In her current role, Dubey will lead corporate communications for the organisation.

Ankita Tuli has joined Open Network for Digital Commerce as Marketing Lead.Tuli shared the update on LinkedIn, stating that she will lead marketing and communications for the network.Prior to this, she was associated with magicpin, where she served as General Manager – Brand and Marketing. She has also worked as Senior Manager – Brand and Marketing at Pristyn Care.Earlier, Tuli was part of OYO, where she handled corporate communications. She began her communications career with roles at MSL Group and Edelman.Her early experience includes internships with Perfect Relations, Zee News and The Hindu.

Gambit Communications, an independent PR and communications agency, has launched its new digital headquarters. The redesigned website signals a significant shift in the agency's visual identity and service narrative as it enters its next phase of growth.Announced by Founder and Managing Director Jamal Al Mawed, the new platform moves away from traditional agency layouts in favor of a sleek, portfolio-led experience. The site is designed to showcase the agency's "G-Men" philosophy and its unique approach to storytelling, along with Interactive breakdowns of high-impact campaigns for global brands across luxury, automotive, and tech sectors.An intuitive user interface is also optimized for mobile and desktop, reflecting the agency's commitment to modern digital standards.In a LinkedIn post unveiling the site, Al Mawed characterized the project as more than just a technical update. He noted that the website reflects the agency's evolution from a boutique firm to a dominant regional player that consistently competes on the global stage.“Our website is our shop window to the world,” said Al Mawed. “It’s a reflection of where we are today—bolder, more creative, and more integrated than ever before.”The launch follows a series of major wins for the firm, which has recently been recognized at the MEPRA and PRCA MENA awards. The new digital presence is expected to serve as a hub for the agency's growing content production and social media capabilities, further diversifying its core PR offering.

EHL Hospitality Business School, ranked the world’s number one institution for hospitality and leisure management by QS World University Rankings, has appointed Ellerton & Co. as its agency of record for India.The move expands the agency’s successful partnership with EHL across Southeast Asia since 2020 and signals the school’s deepening commitment to India as a strategic growth market. It will focus on building thought leadership that positions EHL as the Business School for the Service Economy, highlighting how hospitality education equips leaders for sectors far beyond hotels.India’s planning agency, NITI Aayog’s 2025 report indicates India’s service sector constitutes nearly 55% of Gross Value Added (GVA) in 2024-25, making it the primary driver of economic growth, employing roughly 30% of the workforce with approximately 40 million new jobs added over the past six years. Furthermore, India’s service sector is expected to grow to $6 trillion by 2035, contributing 60% to the country’s GDPEHL trains “Experience Architects”, professionals who combine Swiss rigour with genuine care. These skills are now essential across India’s service-driven economy: managing customer experience in global capability centres, delivering personalised service in private banking lounges and high-end retail, creating memorable wellness journeys, and leading family-run premium hospitality businesses.“India’s services sector is the engine of Viksit Bharat, and the Budget rightly recognises the need to align education with employment and enterprise,” said Kanav Mata, Director & Regional Head – South Asia, Myanmar & Middle East, EHL Hospitality Business School. “EHL brings more than 130 years of Swiss excellence to this conversation. We do not train hoteliers alone; we develop leaders who can humanise technology, elevate every guest interaction, and drive sustainable growth across tech, finance, luxury retail, and beyond. Partnering with Ellerton & Co. will help us share these stories and support India’s ambition to lead the global service economy.”Oliver Ellerton, Founder and Director of Ellerton & Co., added: “Having graduated from a leading Swiss hospitality school and begun my career at The Ritz-Carlton, Kuala Lumpur, I have seen first-hand how service excellence translates into business advantage far outside the hotel sector. EHL’s approach is unique – it builds the exact blend of empathy and precision that Indian companies need to thrive in an AI world. We have been proud to support EHL across Southeast Asia since 2020; extending this partnership into India feels both natural and timely. Our role is to elevate the conversation and position EHL as the partner of choice for organisations seeking genuine service leadership.”EHL Hospitality Business School is the global reference in education, innovation and consulting for the hospitality and service sector. Founded in 1893 as Ecole hôtelière de Lausanne, EHL Hospitality Business School offers programmes from apprenticeships to master’s degrees and executive education across campuses in Switzerland and Singapore. Ranked number one worldwide by QS for eight consecutive years, EHL is Switzerland’s only hospitality institution recognised as a University of Applied Sciences (HES-SO). Its Singapore campus serves as the Asia-Pacific hub, combining Swiss standards with regional relevance.Ellerton & Co. is a leading public relations partner for brands and businesses across Greater Southeast Asia, Hong Kong, India, Japan and the Middle East. Beyond traditional PR, the agency offers integrated capabilities in branding, thought leadership, Investor Relations, Crisis Comms and stakeholder engagement. Its multi-award-winning team has supported more than 300 clients, from Fortune 500 companies to high-growth enterprises, delivering measurable results aligned with business objectives.

Hotwire Global has announced a series of leadership changes under CEO Grant Toups as the firm reorganises its global leadership structure.As part of the changes, Ute Hildebrandt has been appointed Global Chief Strategy Officer, where she will oversee strategy across Hotwire and ROI DNA. She previously served as CEO of Continental Europe at Hotwire.Will Hutchinson, previously Chief Financial and Strategy Officer, has been named Global Chief Operating Officer. In this role, he will lead operations across the business and chair the firm’s global AI steering committee.In the Americas, Laura Macdonald has been appointed President. She will oversee the agency’s communications business across the region, including the United States.Other senior leaders continue in their existing roles, including Surj Gish, who leads ROI DNA, and Charlotte Harvey, who remains UK Managing Director.The wider leadership team includes Anol Bhattacharya, along with Melissa Cullen, Isabelle Rahe, Beatrice Agostinacchio, Sylvia Ortegon, Robert Stank and Matt Oakley.The company also indicated plans to expand its leadership presence with new roles in Spain and Germany.Toups, who was named Global CEO in November and assumed the role in January, succeeded Heather Kernahan. He previously served as digital and intelligence chief at Burson.

Confiance Communications, an integrated Communications firm, has been appointed as the Strategic Communications partner for Libertario Coffee India, a globally rooted specialty coffee brand bringing a distinctive, hospitality-led café experience to the Indian market.Founded in 2015, Libertario Coffee Co. & Roasters is a Colombian specialty coffee company built on deep expertise in coffee and a strong connection to origin. The broader family journey in coffee spans production, exporting, and hospitality, including the globally acclaimed La Palma y El Tucán coffee farm, which supplies specialty coffee to buyers across 32 countries. Building on this foundation, Libertario has evolved into a consumer-facing brand with a growing network of cafés across five countries. Since its India launch in July 2025, led by Miguel Villaquirán as Founder and CEO of Libertario India, the brand has achieved significant early traction through thoughtfully designed spaces, immersive coffee formats, and a structured coffee program that integrates both Colombian and locally sourced coffees. Under this mandate, Confiance will work closely with Libertario to shape a cohesive brand narrative in India that brings together its global coffee lineage, evolving hospitality format, and early market traction. The focus will be on building a strong and consistent presence across both business and lifestyle media landscapes, positioning Libertario not only as a premium café brand, but as a culturally relevant entrant in India’s rapidly maturing specialty coffee landscape. As the brand continues to deepen its presence in Delhi NCR and prepares for a broader multi-city journey, Communications will also spotlight its expansion vision, founder perspective, and the growing consumer shift towards experience-led café formats. Alongside, efforts will be directed towards strengthening Libertario’s visibility within investor and startup ecosystems through credible, narrative-led storytelling that reflects both scale and long-term ambition. Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “Libertario brings together something that is still rare in India’s café ecosystem: a genuine integration of origin, craft, and hospitality. What stands out is not just the quality of coffee, but the intent to build a culturally immersive experience around it. Our focus will be on shaping this story in a way that resonates equally with consumers, media, and the broader business ecosystem.” Miguel Villaquiran, Founder, Libertario India, added, “India represents a long-term opportunity for us to build something meaningful within the specialty coffee space. Our journey here is not just about introducing Colombian coffee, but about creating spaces that reflect craft, community, and global sensibilities. With Confiance, we are looking forward to building a narrative that captures both our heritage and our vision for India.” With this partnership, Libertario and Confiance aim to build a sustained and differentiated voice in the market, anchored in authenticity, experience, and a global-to-local perspective on specialty coffee.

Paritee, the Oslo-based parent company of Brands2Life and Geelmuyden Kiese, has announced the UK launch of specialist advisory firm Fenton Fitzwilliam.Fenton Fitzwilliam was established in Dublin with backing from Paritee and also operates with a small team in Brussels. The firm supports organisations working in complex and highly regulated environments, focusing on the intersection of strategic advisory, public affairs and communications.The firm is led by CEO Moray Macdonald, who has previously held roles at Weber Shandwick and Instinctif Partners. He will continue to serve as head of public affairs at Brands2Life in London alongside this role.In the UK, Fenton Fitzwilliam will operate within the Paritee platform, working alongside Brands2Life, Truth Consulting and RPP to provide integrated services across public affairs, communications and insight.According to Paritee CEO Jonas Palmqvist, the UK launch reflects the company’s focus on expanding advisory capabilities in response to increasing complexity in regulation, policy and public scrutiny. The firm will focus on sectors including energy, defence, telecoms and data, infrastructure and pharmaceuticals.

FGS Global has appointed Ethan Bauley as head of AI advisory.In this role, Bauley will advise organisational leaders on the impact of artificial intelligence on media, workflows and reputation. He will also lead integrated teams of data scientists, engineers and subject matter experts to support clients across their AI initiatives.His responsibilities include helping organisations build internal capabilities, develop AI agents, understand how AI models represent their brand, and apply AI in areas such as threat detection, scenario simulation and message testing.The appointment follows the launch of FGS Global’s AI advisory practice earlier this year, alongside the acquisition of threat intelligence consultancy Memetica. The practice operates within the firm’s AI and innovation unit, led by Aaron Kwittken.Prior to joining FGS Global, Bauley held leadership roles at Weber Shandwick, including within its data and AI unit, Weber I/O, where he worked on client advisory and the firm’s data and AI roadmap. He also previously worked at HP in global corporate communications, where he served as digital editor-in-chief and led media for HP Labs’ analytics and AI research teams.Commenting on the appointment, Kwittken said Bauley’s experience in AI-driven communications and strategic advisory will support the firm’s AI advisory capabilities.

The Blakeney Group has appointed Steve Earl as senior advisor, as the firm looks to support its growth and team development.Earl most recently served as partner at Boldt BPI, where he established the London office and later supported the integration of Boldt into the BPI network following its acquisition.Prior to that, he was European managing director at Zeno Group, where he helped establish the agency’s presence in the region. He has also founded agencies including Rainier PR and Speed Communications, and previously held a leadership role as London managing director at APCO Worldwide.Commenting on the appointment, Blakeney CEO Gabe Winn said Earl brings experience across founding consultancies, scaling businesses within global networks, and leading growth for mid-sized firms.Earl noted that communications and public affairs consultancies are focusing on long-term growth, as the sector continues to evolve and clients look for more strategic and impactful services.

Cafe Deco Group has appointed JIN Communications as its public relations representative following a pitch process earlier this year.Under the mandate, JIN Communications will lead group-wide promotional campaigns across Cafe Deco Group’s portfolio of restaurants and lifestyle concepts, with a focus on enhancing brand visibility and audience engagement across traditional and digital platforms.The agency has previously worked with Cafe Deco Group on multiple campaigns and will continue to support its communications efforts under the new partnership.JIN Communications operates offices in Hong Kong and Melbourne and specialises in lifestyle and hospitality communications, including restaurants, food and beverage, beauty, wellness and retail sectors.The partnership is set for one year and will support ongoing brand-building and strategic engagement initiatives.Cafe Deco Group operates 36 restaurants and bars in Hong Kong and has an international presence in Australia. Its portfolio includes original concepts such as AIRSIDE Cafe & Patisserie, ANJU, Bamboo Thai, Bistro Hoi An, Cafe Deco Pizzeria, Chef’s Cuts, Chef’s Market at Central Market, Matjeom, Pier 7 Cafe & Bar, Smokehouse Bar & Grill, Stormies, tonic, WATERMARK and Cafe Sydney.The group also brings international brands to Hong Kong, including Chatime, Duan Chun Zhen, Kyoto Katsugyu, nana’s green tea, Takeroku Ramen and Uogashi Nihonichi.Catherine Yuen, Director of Sales and Business Development at Cafe Deco Group, said the partnership will support efforts to strengthen the group’s market presence through refreshed storytelling and strategic communications.Minnie King, Founder and Director of JIN Communications, added that the agency looks forward to building on its existing relationship with the group and continuing to drive media awareness through the partnership.

Aarooshy Srivastava has joined CashKaro.com as public relations lead.Srivastava shared the update on LinkedIn, marking her move from agency roles to an in-house communications position.Prior to this, she worked as public relations specialist at Edelman. She has also held roles at Ruder Finn India and PR Pundit, where she worked across brand and communications mandates.Earlier in her career, Srivastava served as junior brand strategist at Scroll Mantra Private Limited. She also gained experience through roles at Genesis BCW, BFC Publications and Teamwork Communications Group, along with internships at The Times of India and Elite Relations.She brings experience across public relations, brand strategy and communications.

Sentosa Development Corporation (SDC) has reappointed We Communications as its public relations agency to support strategic communications and media engagement.The contract covers an initial two-year period, with the option to extend for up to three additional years on a yearly renewal basis.Under the agreement, the agency will deliver an integrated range of communications services, including the development and execution of content and communications plans aimed at strengthening media engagement. The scope also includes advisory and executional support across core public relations functions.Additional responsibilities cover issues and crisis management, earned media and influencer engagement, stakeholder communications, and the development of thought leadership and corporate profiling initiatives.The agency will also handle ongoing account management, including coordination with internal teams, reporting, and strategic counsel.Alongside retainer services, the contract includes project-based work across campaigns of varying scale, covering communications planning, media strategy, and execution.The mandate also includes annual media training, with full-day sessions designed for Sentosa spokespersons.Chris Pok, divisional director, marketing and guest experience at SDC, said the agency was selected following a competitive open tender process and presented an integrated strategy aligned with the organisation’s communications objectives.The appointment comes amid ongoing communications activity within the tourism and public sector space in Singapore.

Deepti Chhibber has joined Burson as Director – Brands, Sports & Entertainment.Chhibber shared the update on LinkedIn, noting that the role brings together her experience across brand building, sports and entertainment.Prior to this, she spent several years at PR Pundit Havas Red, where she most recently served as Account Director. In that role, she led integrated communications for brands across consumer, lifestyle and retail sectors, managing strategy and execution across earned and digital channels.Her work included handling communications for brands such as Levi’s, UNIQLO, Crocs, Bumble and Bombay Shaving Company, among others. She also worked closely with senior leadership teams on brand storytelling, leadership visibility and media engagement.Earlier in her career, Chhibber held roles at Zeno Group and Sky Communications, managing brand communications, campaign execution and media relations across fashion, lifestyle and e-commerce brands.She began her professional journey with roles at Indo-Asian News Service and HT Media, working across editorial and content functions.At Burson, Chhibber will be part of the agency’s efforts across brands, sports and entertainment communications.

Bridgit O'Donovan has exited her role as APAC head of communications, product and corporate at Meta.O’Donovan was with the company for nine years, initially joining as communications manager for Facebook in APAC.During her tenure, she led regional communications across Meta’s portfolio of apps, including Facebook, Instagram, WhatsApp and Threads. She also worked across areas such as AI, AR/VR and wearables.In a LinkedIn post, O’Donovan said her decision to leave comes as she looks to shape a new phase of work with more focus on personal priorities.She noted that she leaves the company with gratitude and acknowledged the teams she worked with across product, policy, partnerships, marketing and legal.Following her exit, O’Donovan will focus on two projects. One is The Lazy Dumpling, a series of walking tours centred on women’s stories and heritage in Singapore. The other involves building a community aimed at helping women develop practical AI skills and confidence in adopting AI.She described feeling “grateful, proud, and genuinely excited” about the next phase.

Rohan Vora has joined Zuno General Insurance as chief manager – PR and communications, according to a LinkedIn update shared by him.Vora joins the company from Adfactors PR, where he most recently served as account director. In that role, he worked on BFSI mandates and IPO communications.He spent over four years at Adfactors PR, progressing from account manager to account director.Prior to this, Vora was associated with Genesis BCW, where he held roles including senior account manager and account manager.His earlier experience includes stints at White Marque Solutions, Vakilsearch and mycity4kids.

The St. Regis Mumbai, the city’s best address for timeless luxury and bespoke service, is delighted to announce the appointment of Radhika Mathur as the Director of Marketing and Communications. In her new role, she will lead the hotel’s brand strategy, public relations, digital presence, and integrated communications, further strengthening its position as Mumbai’s most coveted luxury destination.A dynamic hospitality marketing leader with over a decade of experience across luxury and lifestyle brands, Radhika brings with her a deep understanding of brand storytelling, reputation management, and strategic positioning. Radhika has held leadership roles at Four Seasons Hotel Mumbai, where she progressed from Marketing Communications Manager to Director of Public Relations. During a pivotal phase of redevelopment, she spearheaded the relaunch of AER, renovated guest rooms, and Opus, crafting clear and compelling narratives that enhanced guest traction and strengthened the hotel’s presence across luxury media. Her tenure was marked by a strong focus on cross-functional collaboration, agency leadership, and maintaining brand consistency during periods of transformation.Her earlier experience includes leading marketing communications at Fairmont Jaipur and working as a 360° Marketing Consultant with Templatolio, a Hotelivate-affiliated agency, where she drove brand building and digital storytelling strategies for prominent hospitality portfolios including Ibis, Courtyard by Marriott Gurgaon, and Radisson properties across key Indian cities.Radhika holds an MBA in Global Hospitality Management from Les Roches, Switzerland, and a Bachelor of Arts in Psychology from Fergusson College, University of Pune. Known for her strategic clarity and creative instinct, she combines analytical thinking with refined storytelling to create impactful luxury narratives.With her appointment, The St. Regis Mumbai looks forward to ushering in a new chapter of elevated brand experiences, reinforcing its legacy of elegance, innovation, and impeccable service under her visionary leadership.

Salient Holdings is relaunching under a single brand identity, consolidating its portfolio of agencies as Honeymoon.The move brings together Honeymoon Creative, Candor and Salient Agency under the Honeymoon name. The company said this reflects an already integrated operating model spanning creative, PR, marketing and experience.The Honeymoon name, previously used by the group’s creative agency, is now being extended across the broader organisation as part of a unified external identity.Founded in 2021, the firm reported double digit revenue growth in each of its first four years, including nearly 20 percent growth over the past 12 months. Its client roster includes Sazerac, Post Consumer Products, Moen, Wells Enterprises, Gallo and Old Second Bank.According to CEO Tricia Ewald, the rebrand is also aimed at reducing complexity as the business scales. The company added that its legacy teams across creative, PR, marketing and experience have already been working closely together across client assignments, sharing resources and capabilities.

Amit Mukherjee has joined Adfactors PR as Group Head, marking his return to the public relations industry after more than a decade.Mukherjee shared the update on LinkedIn, stating that he is re-entering the PR space and will work with teams at the firm on strategic communications initiatives.Prior to this, he was associated with Prasar Bharati, where he led planning and editorial output for global and national news at DD India. His role involved overseeing news coverage and managing editorial coordination across domestic and international events.Mukherjee has also worked as Head – Business Development and Marketing Communications at Opoyi, and as a consultant with Creaangan LLP.Earlier, he served as Head – Group Communications at JK Organisation, where he handled communication strategy across multiple group companies.His previous experience also includes a leadership role at Perfect Relations Group and an extensive career in journalism, with roles at India Today Group, The Times of India, The Indian Express and The Statesman.Mukherjee brings experience across communications, journalism and corporate strategy.

Shruti Sengupta has been elevated to Director of Marketing and Communications at The Westin Pune Koregaon Park.Sengupta shared the update on LinkedIn, marking her progression within the property. She was previously serving as Senior Marketing Communications Manager at the hotel.She has also worked in multi-property marketing communications roles with Marriott International across locations including Mumbai, Pune and Mahabaleshwar.Prior to this, Sengupta held the position of Manager – Marketing Communication at Courtyard by Marriott Mahabaleshwar. Her earlier experience includes a stint in marketing communications at Hyatt Hotels Corporation.Sengupta began her career in public relations and communications, working as a consultant across sectors including hospitality, education and lifestyle. She has also held roles with Marriott International, Genesis Burson-Marsteller and Hanmer MSL, among others.

Jo Carr and James Gordon-MacIntosh, founders of Hope&Glory, will be honoured with the Outstanding Individual Achievement SABRE Award at the EMEA SABRE Awards in London on 21 May.The recognition marks their long-standing partnership and contribution to building the agency since its launch in 2011. Carr currently serves as chief client officer, while Gordon-MacIntosh is chief creative officer.Over the years, Hope&Glory has developed a portfolio of consumer brand work and built relationships with clients including Pepsi, IKEA, Netflix, Toyota, Oxfam and The Football Association.The agency has grown into a £12 million business and has received multiple industry recognitions. Carr and Gordon-MacIntosh began working together earlier in their careers and have continued their partnership through the growth of Hope&Glory.Hope&Glory has also been recognised for its workplace policies, including initiatives related to flexible working, parental leave and employee development. The agency has a track record of internal talent progression, with several senior team members having started their careers at the firm.Beyond their work at the agency, both founders have contributed to industry initiatives focused on talent development and inclusion. Carr has also been involved with Women in PR.The award recognises their contribution to the communications industry and their role in shaping the agency’s growth and culture.

Georgetown Advisory has launched a new practice in the UK, extending its operations beyond the United States and establishing an international government and corporate affairs offering.The UK practice will work with clients both locally and internationally, in coordination with the firm’s team in Washington, D.C. Its focus will be on advising corporates, investors and organisations on political developments, public policy and regulatory matters.The UK business will be led by Harry Fairhead, who joins as partner. He was previously associated with Rud Pedersen UK and Hawthorn Advisors. Fairhead brings experience advising corporates in the UK and international markets.Commenting on the development, Fairhead said the growing pace of political change has increased the need for clear and informed advisory services. He added that he looks forward to working with Georgetown Advisory to support clients and contribute to the firm’s expansion.David Vannier, founding partner at Georgetown Advisory, said the partnership strengthens the firm’s presence across both sides of the Atlantic and enhances its ability to support clients navigating complex political environments.

Rhea Virmani has been elevated to Associate Account Director at PR Pundit Havas Red.Virmani shared the update on LinkedIn, marking her progression within the organisation.She has been with PR Pundit Havas Red for over five years, most recently serving as Senior Account Manager. Prior to that, she held the role of Account Manager at the firm.Before joining PR Pundit Havas Red, Virmani worked at Alphabet Media, where she progressed from PR Executive to Account Manager, handling clients across sectors including lifestyle, retail, fashion, hospitality, travel and education.Her earlier experience includes a stint as Digital Executive at Collateral, along with an internship at Crisscross Communication.Virmani’s experience spans client servicing, media relations, digital content, brand strategy and marketing collaborations.

Alpha Story has been appointed as the public relations agency for Audi Malaysia, Volkswagen Passenger Cars Malaysia, Agoda, University of Reading Malaysia and GoRental Global.The agency, which operates out of Malaysia and Singapore, has secured these mandates in the first quarter of 2026 as part of its regional growth efforts.Audi Malaysia, Volkswagen Passenger Cars Malaysia, Agoda and University of Reading Malaysia were appointed following competitive pitches.For Audi Malaysia and Volkswagen Passenger Cars Malaysia, Alpha Story has been appointed on a two-year mandate covering traditional PR, key opinion leader management, as well as brand partnerships and collaborations.Agoda has tasked the agency with traditional PR and content creation under a one-plus-one contract. University of Reading Malaysia has appointed Alpha Story on a six-month term to support traditional PR.The mandate with GoRental Global marks a renewed engagement. The scope has expanded from an initial four-month project to a two-year retainer. The agency will handle traditional PR and KOL engagement across Singapore and Malaysia, along with partnership sourcing for CSR initiatives and LinkedIn content for the founder.According to the agency, its operating model combines communications strategy with real-time data and proprietary tools to track narrative shifts and identify opportunities across platforms and stakeholders.Jeremy Foo, founder and CEO of Alpha Story, said the approach is aimed at enabling organisations to respond faster and communicate with greater clarity.He added that the recent client wins reflect growing adoption of a model that integrates human judgement with AI capabilities.The new mandates strengthen Alpha Story’s presence across sectors including automotive, travel, education and climate technology.The agency is also planning further regional expansion, with Indonesia identified as a potential next market.

Häagen-Dazs has appointed Day One Agency as its US consumer PR and influencer agency of record following a competitive review.Day One Agency will work with the brand on an ongoing basis, managing earned media and influencer strategy. The remit will include campaigns tied to product launches, limited-time offerings, and the brand’s “Take Your Sweet Time” platform.The appointment comes as Häagen-Dazs looks to evolve how it connects with younger consumers, particularly across creator-led and culturally driven channels. The brand previously worked with The Door for PR and influencer communications.Rachel Jaiven, Head of Marketing at Häagen-Dazs, said the brand was seeking a partner with a strong understanding of the modern media landscape and the ability to deliver culturally relevant ideas. She added that Day One Agency’s perspective and connection with younger audiences aligned with the brand’s objectives.Josh Rosenberg, CEO and co-founder of Day One Agency, said the agency will focus on engaging audiences through culture, creators and meaningful brand moments, supporting Häagen-Dazs in building relevance and impact.

Galgotias University has appointed Ujjwal Pratap as Director of Strategic Communications and Public Relations.In his new role, Pratap will lead strategic communications, media relations, thought leadership initiatives, internal communication systems, and brand-building efforts across stakeholders including students, parents, faculty, recruiters, regulators and global partners.Commenting on the appointment, Dhruv Galgotia said the university is entering a new phase marked by wider engagement and increased visibility. He added that Pratap’s experience will support the institution in strengthening communication around academic work, research and strategic priorities.Pratap said the university is at an important stage in its evolution and noted that his focus will be on building a communication framework centred on stakeholder information needs while ensuring consistency in how the university’s work and achievements are presented.He brings over two decades of experience across higher education, financial services, consulting, business intelligence and corporate communications. Most recently, he served as Director of Branding and Communications at Ahmedabad University, where he worked on brand strategy, media engagement, admissions communication and digital initiatives.Earlier, he held roles at The Bank of New York Mellon, Teleperformance and Bain & Company, working across areas including media relations, stakeholder communications and executive visibility.

In an industry that thrives on visibility and perception, Raindrop Media didn’t just participate in the conversation it changed its vocabulary.At a time when film promotions were largely confined to traditional publicity and branding, Raindrop Media pioneered a more nuanced, strategic approach one that went beyond amplification and entered the realm of authorship. The agency coined the term “Media Directors” to define its role in shaping and steering the narrative of film campaigns, marking a decisive shift in how media strategy was perceived and executed.<div class="insta-container"><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DXd6-fajOSG/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DXd6-fajOSG/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DXd6-fajOSG/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Raindrop Media (@media.raindrop)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script></div>This wasn’t merely a title it was a philosophy.By positioning themselves as “Media Directors,” Raindrop Media articulated what the industry had yet to recognize: that media campaigns, much like films, require vision, structure, and direction. From crafting story arcs for promotions to orchestrating how narratives unfold across platforms, the agency brought a filmmaker’s lens to publicity.What followed was a ripple effect across the industry. The terminology was adopted, the model replicated, and the approach widely embraced. But while many followed the path, Raindrop Media remains the originator the first to define and formalize this now widely used concept.“The idea was always to move beyond just pushing content to actually directing how stories are experienced by audiences,” said a spokesperson from Raindrop Media. “We weren’t just promoting films we were shaping their narrative journey in the media.”Today, as the industry increasingly leans into integrated storytelling and strategic narrative building, Raindrop Media’s early innovation stands as a testament to its foresight. Because in a landscape where many play the game, the ones who define it will always lead it.

Vero has integrated Mad Hat Asia into its regional network, bringing together its strategic communications expertise with Mad Hat Asia’s creative capabilities.The move strengthens Vero’s presence in Malaysia and expands its capabilities in Singapore. It also provides Mad Hat Asia access to Vero’s regional services, including public relations, government relations and public affairs, corporate communications, strategic planning, data analytics and research.Mad Hat Asia adds consumer lifestyle expertise, social media capabilities and experience in working with emerging audiences to the combined network.The integration will see Vero CEO Brian Griffin continue to lead the company’s long-term direction. Mad Hat Asia founder Rengeeta Rendava will take on a regional strategic role focused on communications strategy and capability development across the network.The partnership also brings closer alignment between Mad Hat Asia and Vero Advocacy, the consultancy’s government relations arm in Malaysia.According to the companies, there are no planned staff redundancies as part of the integration.Vero reported fee income growth of 11.5% in 2025. Following the integration, the company expects revenue to reach USD 13.5 million in 2026, supported by a team of around 300 professionals across multiple markets.Mad Hat Asia will also utilise Vero’s technology and analytics infrastructure to support insight-led communications strategies.Both companies indicated a shared focus on integrating technology and artificial intelligence into communications while maintaining an emphasis on storytelling.

Bully Pulpit International has appointed Giuseppe Polimeno as Head of Growth and Innovation for Europe, a newly created role.Polimeno joins the firm from Ketchum, where he spent six years, most recently serving as EVP, Global Data Innovation. He also previously held the role of Head of Research and Insights at the agency.In his new position, Polimeno will report to Jo-ann Robertson, President of Europe and Transatlantic Growth at Bully Pulpit International. He will be responsible for developing products and services, strengthening the firm’s analytics capabilities, and supporting integrated campaign planning across the region.Commenting on the appointment, Robertson said Polimeno’s experience in translating complex data into actionable strategy aligns with client needs as the lines between corporate reputation, policy and culture continue to evolve.Polimeno said that emerging technologies and geopolitical shifts are reshaping the communications landscape and the role of consultancies. He added that the firm’s background in political and policy campaigns, combined with its broader capabilities, provides a strong platform to build new tools, partnerships and offerings focused on data and AI.The appointment comes as Bully Pulpit International continues to expand its operations across Europe and transatlantic markets.

Thrive PR has launched a new sister agency, Acuity, as it looks to address growing demand for specialised, senior-led corporate communications advisory.Acuity will operate as a standalone brand with its own leadership and focus, while drawing on Thrive PR’s network and capabilities. Snezna Kerekovic, founding managing director of Acuity, will continue to hold a senior leadership role across both businesses.According to Kerekovic, the launch responds to increasing complexity in stakeholder environments and a widening trust gap. She noted that human-centred communication remains critical, particularly in translating complex issues into clear and credible narratives.She also highlighted that while AI is accelerating content creation, it is simultaneously increasing the need for clarity, judgement and human insight in communications.Acuity begins operations with foundation clients including BYD, Reddit and Pearson. Its services will span stakeholder engagement, crisis and issues management, executive positioning and content.The agency will operate across Sydney, Melbourne and Brisbane, with plans to expand its senior team.The launch has been positioned as a standalone move and is not linked to any broader structural changes within Thrive PR.

Marengo Asia Hospitals has onboarded Pallavi Mishra as Head of Public Relations & Communications, bringing in a seasoned communications professional with over 15 years of experience across consulting and agency-led mandates. Pallavi joins Marengo Asia Hospitals after serving as Director – PR at Kaizzen. Prior to this, she worked as Senior Consultant at First Partners and Senior Manager at Percept India, building a portfolio that spans strategy, crisis communications, media relations, and public policy. Over the years, her work has largely sat at the intersection of reputation management and narrative building for organisations navigating scale, scrutiny, and change In her new role, she will be responsible for overseeing brand reputation across all verticals, with a focus on strengthening the organisation’s public narrative through consistent and meaningful brand-building efforts. In a LinkedIn post announcing the move, she shared: “This role feels special because it brings together my passion for healthcare communications, storytelling, and meaningful brand building. I look forward to being part of Marengo Asia Hospitals’ mission of patient-first care, clinical excellence, accessibility, affordability, accountability, and innovation.” This appointment comes at a time when Marengo Asia Hospitals is continuing to expand its presence and sharpen its positioning within a competitive healthcare landscape. The addition of a seasoned communications leader is expected to support the organisation’s efforts to bring greater coherence to its messaging while staying closely aligned with patient-centric values.

Kimberly-Clark has announced its post-closing organisational structure and leadership team ahead of the anticipated completion of its acquisition of Kenvue.As part of the new structure, Russell Dyer, currently Chief Corporate Affairs Officer at Kenvue, will lead the corporate affairs function for the combined global health and wellness business.Mike Hsu will continue as Chairman and Chief Executive Officer of the combined entity. Reporting to him, Russ Torres, currently Chief Operating Officer, will take on the role of Group President and Chief Operations Officer.Dyer said the leadership team is in the process of defining the scope of the corporate affairs function and structuring the team. He added that the early announcement is intended to provide clarity on leadership as both organisations work towards finalising the integration.In his current role at Kenvue, Dyer oversees corporate affairs across stakeholder groups, including employees and external audiences.Prior to Kenvue, Dyer held leadership roles at Mondel?z International, where he served as Senior Vice President, Chief Communications Officer and Head of Public and Government Affairs. He has also worked at Kraft Foods Group and Weber Shandwick in corporate affairs and communications roles.

MikeWorldWide has appointed Mike Sacks as Managing Director, Corporate Reputation and Advisory.Sacks joins the firm from FleishmanHillard, where he led the corporate affairs practice in Chicago, advising clients across sectors including technology, healthcare and financial services.He returns to MWW, where he began his career two decades ago.In his new role, Sacks will focus on advising clients on corporate reputation, risk management and communications, while also supporting business development and client relationships.Over the course of his career, he has worked on mandates involving regulatory investigations, cyberattacks, mergers and acquisitions, leadership transitions and product-related crises.The appointment comes as MWW continues to build its advisory and public affairs team, with recent senior hires including Mahen Gunaratna as Executive Vice President of Public Affairs and Jackie Cornell as Vice President of Government Relations and Public Affairs.

The Goodyear Tire & Rubber Company has appointed Travis Parman as chief communications officer.Parman will oversee global communications and report to CEO and president Mark Stewart.In this role, he will lead media relations, associate communications and corporate reputation as the company continues its “Goodyear Forward” transformation.Parman joins from PMI U.S. and has previously held senior communications roles at Nissan Motor Corporation, General Motors, Renault Group and Ally Bank.In his new position, he will be responsible for communicating the company’s transformation and supporting its business strategy, including its goal of becoming “#1 in Tires and Service.”Stewart said the communications function plays a central role in aligning the organisation globally and maintaining its reputation as it executes its strategy.

ICCPL Group has been officially appointed as the integrated PR and Digital Marketing agency for CREDAI, marking a significant mandate in the real estate communications landscape.Under this partnership, ICCPL’s PR vertical will lead national media relations and strategic communications, driving consistent, high-impact narratives across mainstream and industry platforms. The mandate includes strengthening CREDAI’s positioning as the unified voice of India’s real estate sector while amplifying key policy, industry, and leadership communications.Complementing this, ICCPL’s digital arm, Digicomm, will spearhead pan-India digital campaigns, performance marketing, and targeted outreach initiatives. The focus will be on leveraging data-driven strategies to enhance engagement, visibility, and stakeholder connect across digital ecosystems.This integrated approach ensures a seamless blend of traditional media strength and digital precision, enabling CREDAI to further consolidate its influence across markets and audiences.The collaboration reflects ICCPL Group’s growing leadership in delivering full-stack communication solutions and reinforces its position as a trusted partner for large-scale, national mandates.

Mahek Pandey is not a software engineer. She has no computer science degree. Until two years ago, she had never written a line of code in her life. India's PR industry is projected to cross ?2,800 crore in 2026. Yet it remains one of the last major communications disciplines without standardised measurement infrastructure, lacking real-time multilingual media monitoring, AI-driven sentiment analysis, competitor ROI tracking, predictive risk modelling, and journalist intelligence for the Indian market. "PR consistently delivers 10–15x better trust-per-rupee than paid advertising," says Pandey. "But the industry has never had the tools to prove it. While marketing teams walk into boardrooms with attribution dashboards and conversion funnels, PR teams present digital clipping books and subjective sentiment summaries. NexusAI changes that." As a corporate communications professional who spent 10 years at three of India's top PR agencies - Ogilvy PR, 20:20 MSL (Publicis Groupe), and Mavericks, managing campaigns for Google India, Dell, Alibaba, and NEC Corporation, Pandey watched the PR industry struggle with a problem that digital marketing solved years ago: proving its own value. So Pandey did something unusual. While working a full-time job, she enrolled in the Executive PG Diploma programme in Data Science & AI at IIIT Bangalore (via upGrad), one of India's top technology institutions. "I was terrified," she admits. "I'm a mass communication graduate from Indore. My classmates at IIIT Bangalore were engineers and analysts. But I had one advantage they didn't, I knew exactly what problem needed solving because I'd lived with it for a decade." The result is NexusAI (nexusprai.com), an enterprise-grade PR Intelligence and Automation platform that does what no tool built for the Indian market has done before. ABOUT THE PLATFORM NexusAI covers 12 analytical modules including: • Real-time brand mention detection across news and social media • AI-powered sentiment analysis in 9 Indian regional languages (Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English) • Competitor benchmarking and share-of-voice mapping • Journalist and influencer identification and relationship mapping • Campaign ROI calculation in INR• Predictive crisis early warning based on media pattern anomalies • GEO keyword directives for search-optimised PR • Downloadable reports for boardroom-ready presentation The platform is live and functional at nexusprai.com. THE UNLIKELY BUILDER What makes NexusAI's story unusual is not just the platform itself, it's who built it. Pandey represents a growing wave of non-STEM professionals who are using accessible AI and data science education to solve domain-specific problems that technologists often overlook. She had no background in programming, machine learning, or software development. She learned Python, NLP, scikit-learn, and TensorFlow over 12 months while working full-time. "The best AI products aren't always built by the best engineers," says Pandey. "They're built by people who understand the problem deeply enough to know what the solution should look like. I spent 10 years understanding what PR professionals need. The Data Science programme gave me the tools to build it." Her story challenges the assumption that AI innovation requires a STEM background, and suggests that India's next wave of AI applications may come from domain experts in fields like law, healthcare, finance, and communications, not just from engineering teams. 

Authored By: Rekha Rao, Founder and CEO- OON.Today’s world is one of instant (mis)information, cancel culture, AI-driven discovery, constant scrutiny, political turmoil, geopolitical conflict, and a pervasive sense of unrest—where trust is increasingly scarce.The need to seek truth and gravitate toward authenticity has never been more pronounced. This is the very reason Public Relations is evolving into a core strategic driver of trust, reputation, business growth, and competitive advantage. Brands and organisations that treat it as such consistently outperform those that don’t—because in times of indiscernible noise, trust is the ultimate currency.In an era defined by misinformation, ad fatigue, and AI-generated content, audiences are justifiably sceptical. The rise of social media has also intensified public scrutiny. In an age of cancel culture, organisations are perpetually vulnerable, making PR an essential gatekeeper in protecting and strengthening reputation. As misinformation spreads rapidly like a virus, and large language models increasingly shape narratives, AI produces deceptive content at a rapid pace and low cost, PR plays a vital role as a grounded, human, and validated source of truth. Its greatest strength lies in its ability to have credible third parties speak on behalf of a brand in a believable, fact-backed way. While paid media can buy visibility and attention, it is earned credibility—through respected journalists, experts, and authentic voices—that remains the most trusted. Today, the challenge for organisations and brands is that while advanced, data-driven modelling enhances visibility, the real test is in converting that visibility into preference, loyalty, and choice. It is here that PR plays a crucial role in a world where anyone can publish, where it generates earned credibility—through key opinion leaders, influencers, and meaningful media narratives—that help organisations and brands truly stand out.Yet above everything else, what defines the need of our times now is the deep craving for authenticity and stories that resonate emotionally. What people are craving most is authenticity and genuine human stories that speak straight to the heart. Audiences are tired of plasticky, over-polished messages. Founder-led voices, purpose-driven storytelling, and emotionally intelligent brands cut through the noise, as hyper-personalisation becomes the norm. The consumer’s leaning on spaces and platforms like Reddit or Quora or other social media communities underscores the importance of building authentic, participatory community spaces— where audiences don’t just consume content but co-create it through conversations, fostering deeper trust and connection. For younger millennials and Gen Z, authenticity is a non-negotiable filter. They are highly perceptive, quick to identify over-engineered messaging, performative intent, or sudden purpose shifts—often leading to instant disengagement or worse, public dismissal of organisations, people, or brands. With declining trust in governments, media, and institutions, this generation places greater faith in genuine human voices over manufactured communication. This reinforces the need for communication that is empathetic, transparent, and grounded in fact—all of which PR is uniquely positioned to deliver.PR today is a high-stakes, strategic discipline at the intersection of data, technology, creativity, and human insight. The importance of PR has only deepened in this age of technology. The skills that matter most today include the ability to craft authentic, differentiated, data-backed narratives; fluency in AI; emotional intelligence; strong ethical grounding; and an understanding of emerging disciplines like Generative Engine Optimisation (GEO). The most effective practitioners are trusted advisers—combining courage, empathy, and precision to help organisations and brands navigate complexity and thrive. Success belongs to those who can orchestrate the entire communications ecosystem and operate as truly integrated communication strategists.This National PR Day, the sentiment that stands as the clearest testament to why PR matters—now more than ever- is reflected in this quote from 1984, by George Orwell: “In a time of deceit, telling the truth is a revolutionary act.”DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

In a world flooded with information, shaped by AI-led discovery, and defined by shrinking attention spans, Public Relations is undergoing a profound transformation. What was once largely about securing the right headline in the right publication has evolved into something far more complex and consequential—shaping reputation not just for audiences, but for algorithms too. On National PR Day, industry leaders reflect on how PR is no longer a support function, but a strategic driver of trust, influence, and long-term business impact.At a time when stakeholders—from consumers to investors—are scrutinising whether brands truly live their values, the role of PR has expanded into building credibility across every touchpoint. The discipline today sits at the intersection of storytelling, strategy, and societal responsibility, making it more relevant than ever before.Girish Bala, Founder, ON PURPOSE"On National PR Day, I'd like to recognise and celebrate the positive change PR enables in society. Whether its raising awareness of causes that matter or bringing more dignity to the lives of the under-represented, we must bring the power of our craft to tell stories of individuals and organisations driving real change on the ground."Abhi Mahapatra, Senior Strategic Communications & Marketing Advisor"On National PR Day, it’s a good moment to recognise that while many aspects of Public Relations in India have changed, the core of earning trust hasn’t. In a culturally diverse and highly opinionated market, PR professionals are no longer just storytellers; they are custodians of reputation, expected to respond with both speed and sensitivity. The real value of PR today lies in staying authentic while being agile, and consistently translating tha into tangible business and societal impact."Nandini Chatterjee, former Chief Marketing and Communications Officer, PwC"PR has never been more critical, as consumers, employees, investors and communities closely scrutinise whether organisations’ words align with their actions, placing PR at the heart of shaping consistent narratives and corporate reputation.In an AI-driven discovery environment, where search increasingly draws from credible earned and owned sources, the value of well-crafted narratives in trusted publications is only growing.PR and Communications is moving beyond a support role to become a strategic imperative, demanding sharp judgement on what to say, when to say it, and how to navigate crises."Rishi Seth, Founder and CEO, Evoc"National PR Day is an occasion to remind us all that in this age shaped by AI-slop, misinformation, information overload and shrinking attention spans, public relations is one of the most strategic and effective disciplines for organisations and leaders. PR has always had a fundamental role in building trust, credibility, and shaping public understanding, but today this role is more critical than ever. In fact, few disciplines can match the strategic value of a well-run PR program in helping organisations engage with stakeholders with clarity and conviction.”Lovina Gujral, COO, Candour Communications"It's a very interesting time to be in the PR industry in India, and I mean that in the best way. For most of the last two decades, our job was to earn a client a mention in the right publication, in front of the right reader, on the right day. While that hasn't gone away, what is changing is that there's now a second audience reading everything we put out but they don't buy newspapers. A new layer of truth has emerged. When someone asks an AI model about a category or a brand, the model answers from whatever the open web has decided is true about that company. That's the real reputation layer forming right now. PR has always been about shaping what's said about you when you're not in the room. That room just got a lot bigger. PR agencies that will matter over the next ten years are the ones that stop thinking of themselves as media relations shops and start thinking of themselves as credibility engineers for humans and machines alike. On this National PR Day, that's the bet we are making."Madhvendra Das, Co-Founder, The Good Edge"I believe PR's sweet spot lies in becoming a strategic tool for managements and leaders from all walks. National PR Day during this year of amazing global newsflows is a timely reminder for us PR practitioners to become a lot more strategic in client interactions and to harness AI effectively as an enabler. We also need to attract a lot more top talent to our industry."Chetan Mahajan, CEO and Founder, Maverick“PR is transforming, not fading. The craft of earning influence now plays out across media, policy, digital, and AI ecosystems, but the core of the discipline has not changed. It remains about earning trust, not chasing attention. At The Mavericks, we choose fewer, deeper partnerships, measuring success in business impact rather than noise, and treating reputation as the most strategic form of capital a brand owns: the one asset that compounds over time.”Aman Dhall, Founder, CommsCredible"PR has evolved from a relationship-led function to an intelligence-driven one. Today, it’s not about moments of visibility, but about building a narrative that is consistently discoverable across media, search, social, and AI. If your story isn’t structured, it simply won’t show up where decisions are made.The biggest misconception is that one headline or viral campaign can shift perception overnight. It may create attention, but trust is built through consistency. Perception doesn’t change in spikes—it compounds when messaging is clear and aligned across touchpoints.PR now sits at the core of how businesses are evaluated. Stakeholders form opinions before any interaction, based on what they discover and validate online. This makes narrative clarity and credibility critical.Going forward, PR will bridge online intelligence with offline confidence. Companies that invest in structured storytelling won’t just be more visible—they’ll be more trusted. Because today, it’s not just visibility that matters—actual intelligence does.”

Ola has appointed Shirsha Majumder as Senior Manager – PR & Communications.Prior to joining Ola, Majumder was associated with Acko for close to four years, where she worked on communications strategy and brand narrative.She has also held roles at organisations including HDFC Life, Adfactors PR and Edelman.Majumder brings over nine years of experience in corporate communications, with exposure to areas such as reputation management, media relations, strategic messaging and stakeholder engagement.

Teamwork Communications Group, a healthcare-first integrated communication firm, has secured the PR mandate for Sarvodaya Healthcare, a leading group known for delivering comprehensive, patient-centric healthcare.As part of the mandate, Teamwork Communications Group will lead strategic media relations, thought leadership, and integrated communication initiatives to enhance Sarvodaya Healthcare’s visibility and reinforce its positioning as a trusted healthcare destination. The collaboration will focus on amplifying the hospital group’s clinical expertise, patient outcomes, and community-focused healthcare initiatives across its network.Commenting on the development, Nikky Gupta, Founder & CEO, Teamwork Communications Group, said, “Healthcare today is as much about trust as it is about clinical excellence. Sarvodaya Healthcare has built a strong foundation around patient-centric care and quality outcomes, and the focus will be on bringing their vision and meaningful work to the forefront. Our team is excited to bring strategic communication expertise to Sarvodaya Healthcare, supporting their communication goals and broader objectives within the Indian healthcare landscape. The communication approach will highlight the group’s medical expertise, innovation, and commitment to accessible, compassionate care, helping shape informed conversations around healthcare delivery in the country.”Sampada Atri, Director - Brand & Communication, Sarvodaya Healthcare, Faridabad, added here, “As we continue to expand and strengthen our healthcare services, communicating our vision and patient-first philosophy becomes increasingly important. This partnership will help showcase the depth of our clinical capabilities, the dedication of our medical teams, and the initiatives aimed at improving patient experience. The collaboration is expected to support greater awareness around the quality-driven care and community-focused efforts across our network.” Sarvodaya Healthcare offers advanced medical and surgical care across key specialties, including Cancer Care & Surgical Oncology, Orthopaedics & Robotic Joint Replacement, Gastroenterology & GI Surgery, Brain & Spine Surgery, Plastic & Reconstructive Surgery, and Advanced Cardiac Care. Teamwork Communications Group offers integrated media and communication services. The agency has partnered with leading organizations across sectors, including healthcare, education, development, consumer brands, technology, and other emerging industries, among others. 

Every year on April 21, the Indian communication landscape pauses to observe National PR Day. While the date is often marked by industry seminars and social media posts, its origin is rooted in a landmark moment of professionalization: the first All India Public Relations Conference held in New Delhi on this day in 1968. It was during this historic gathering that the industry formally adopted its Code of Ethics, shifting the narrative from mere press agentry to a strategic management function.Fast forward to 2026, and the industry is no longer just managing press releases, it is navigating a global shift where technology and human trust intersect. A Fundamental Reset According to Deepti Sethi, CEO of the Public Relations Consultants Association of India (PRCAI), the industry is currently witnessing mixed growth trends influenced by shifting markets and evolving client expectations. However, she views this period of flux as a unique opportunity for PR to expand its influence, provided the industry undergoes a fundamental reset in skill and capacity building.Sethi emphasizes that the modern communicator's toolkit has evolved beyond storytelling. To remain relevant, the professionals of tomorrow must: Decode Data: Moving from intuition to insights. Navigate AI : Integrating generative tools into the strategic workflow. Operate at the Speed of Culture: Responding to trends and crises in real-time. The Constant: Reputation as Currency Despite the rapid digital transformation and the rise of AI-driven discovery, Sethi reminds practitioners that the industry's core mission remains unchanged."One truth will remain constant: reputation is the ultimate currency of trust," Sethi notes. "Those who can earn, protect, and scale it will lead the future."As we celebrate National PR Day, the focus remains on this delicate balance embracing the cutting-edge tools of tomorrow while safeguarding the timeless values of credibility and trust.

W Communications Malaysia has been appointed as the public relations agency for Funding Societies Malaysia and LAC Malaysia, providing integrated communications support across both B2B and B2C mandates.The scope of work includes strategic counsel, creative launch campaigns, thought leadership, as well as influencer and key opinion leader (KOL) engagement.In addition, the agency has secured a third mandate from a hospitality brand, which has not been disclosed.These client wins come as W Communications Malaysia builds momentum following its entry into the market earlier this year. The mandates span a mix of long-term retainers and project-based assignments, with durations ranging from three to six months. All accounts were won through competitive pitches.Work on the new mandates commenced toward the latter part of the first quarter.Robin Chang, General Manager, APAC, W Communications Asia, said the early wins reflect growing demand for integrated communications that combine local market understanding with broader strategic execution.Kiersten Chaik, Country Manager, Malaysia, W Communications, added that the agency is focused on delivering integrated communications that align with evolving market expectations.Since its launch, W Communications Malaysia has expanded its team and is projecting further growth across its B2B, B2C and KOL management divisions by the fourth quarter of 2026.The agency continues to focus on delivering strategic counsel and execution for brands across sectors including finance, health and wellness, and hospitality.

Karan Jodhani has joined Datamatics Business Solutions (DBSL) as Assistant General Manager – Head of Corporate Communications and Content.In this role, he will oversee the company’s external communications and content strategy, focusing on strengthening DBSL’s brand narrative across global markets. His responsibilities include driving integrated communication initiatives across media relations, thought leadership and digital platforms, aligned with the company’s business priorities.Jodhani brings over 15 years of experience across corporate communications, public relations and social media strategy.Prior to this, he was Senior Marketing Manager at GEP Worldwide, where he led social media marketing operations and executive visibility initiatives.He has also worked with communications firms including Adfactors PR, Edelman and Weber Shandwick.

Authored by : Maddie Amrutkar, Founder & CEO, Glad U Came.Decade over decade, agencies have been built like departments in educational institutions — creative here, media there, PR on another floor, performance somewhere in between. Each vertical had its own vocabulary, metrics, and often, its own definition of success. That structure made sense when consumer journeys were linear, and media was predictable. However, the current times pose a multitude of challenges with highly volatile consumer sentiments and the media’s influence. A single post can induce a viral search trend across social media channels, spike the popularity of a product across marketplaces, drive footfall on websites or in-person enquiries, and uplift investor interest within a couple of hours. With such high volatility in the ecosystem, working individually can keep businesses detached from contemporary market needs. A strategic resolution is to think integrally, driving the sustainable growth of brands and products in the current, hyper-competitive marketplace. From Platform Planning to Ecosystem DesignCentrally, an integrated thought process is building ideas that benefit the larger ecosystem and not mere platforms of marketing. The questions must shift from, “What will this look like across different channels?” to, “How effectively will this idea travel? How will it behave in mass media setups? How will it influence the buyer decision for a diverse audience across awareness to conversion stages?”This viewpoint nudges agencies to think beyond tangible deliverables and enter into providing behavioral impact. Adopting this approach ensures that the work is not built in isolation and then adapted but is conceived with distribution, amplification, and performance woven into its DNA. Creative teams consider search behaviour. PR understands algorithmic visibility. Performance marketers respect narrative consistency. The result is not glittery communication, but smarter thrust — where every touchpoint strengthens the other.Breaking Silos, Building Shared AccountabilityThis shift is also changing internal dynamics within agencies. The traditional silos are being challenged because they slow down momentum. When PR measures success only through coverage, performance focuses only on ROI, and creative chases only craft, brands lose consistency.Integrated thinking needs shared accountability. Reputation must influence performance strategy and performance insights must nudge improvement needed in storytelling. Community conversations should make brands revisit their positioning, whereas consumer experiences should summarise the brand’s diverse offerings across channels.Today’s clients want clarity in complex processes. They’re asking how brand equity translates into measurable business results. Integrated agencies are well placed to answer that by showing how a strong earned narrative reduces reliance on paid media, and how consistent storytelling strengthens customer retention.When impact is measured holistically, value becomes easier to prove and easier to defend. Integration as a Cultural MindsetAdvancements in technology have changed the game for agencies to curate an integrated approach for brand strategy. Instant analytics, creator ecosystems, and AI-driven optimisation tools have almost diminished the difference between brand and performance. However, integration is not about stacking tools but connecting the dots of insights for a foolproof effect. The most effective agencies treat technology as connective tissue — something that informs creativity and sharpens decision-making rather than overwhelming it.Integrated thinking is about a mindset that structures shackling the thought process. It requires teams to surpass traditional thinking and build collective ownership. A leadership that rewards collaboration instead of competition is needed. Integrated thinking guides agencies to put a stop to defining themselves by the services that they offer and start defining themselves by the dynamic problems related to growth, market capitalisation, trust, customer retention, etc., that they solve.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

Imre has appointed Paulina De la Riva as chief strategy officer, as the agency continues to build its senior leadership team under CEO Nadine Lafond.De la Riva joins from Ogilvy Health, where she served as executive vice president of North America strategy. She brings over 18 years of experience across consumer and healthcare marketing, and has previously held roles at TBWA and McCann.In her new role, De la Riva will oversee strategy across brand, media and experience. Her remit includes integrating these areas more closely with analytics and performance, as well as aligning strategy with execution and improving speed to market.The appointment follows Lafond’s recent move to Imre as CEO from Ogilvy Health. She took on the role after it had remained vacant since 2023, following the departure of Neera Chaudhary.

Grace Leong, CEO of Hunter, will be honoured with the SABRE Award for Outstanding Individual Achievement at the North American SABRE Awards in New York on May 5.Leong has spent nearly four decades at Hunter, playing a central role in shaping the agency’s growth. She joined the firm in 1989 and later acquired it with partners, helping expand it from a small agency into a company with more than 300 employees and operations across North America and the UK.Under her leadership, Hunter has built a strong presence in the food and beverage sector, while also expanding into health, beauty, home and retail. The agency has worked with brands including Kraft Foods, Mondelez, Johnson & Johnson, 3M, Church & Dwight, Post Foods and Campbell’s.The firm has received multiple industry recognitions, including Consumer Agency of the Year honours from PRovoke Media in 2014, 2021 and 2022.Leong continued as CEO after the agency’s sale to MDC Partners in 2014, overseeing ongoing growth, expansion in digital and social capabilities, and continued investment in talent.She has also been actively involved in the communications industry through her long association with Public Relations Society of America, where she has held leadership roles at both chapter and national levels. She has supported student development through her engagement with the Public Relations Student Society of America and by establishing an internship programme at Hunter, which has placed students in roles at the firm over the years.

Rahul Nag has moved on from Pocket FM, where he served as Director – Brands, Communications and Partnerships.Nag announced his departure in a LinkedIn post, marking the end of a four-year stint with the company.During his tenure, he worked on building the company’s brand and communications function, including developing content and creator-focused PR initiatives and establishing its presence on LinkedIn.He also led efforts around brand positioning, focusing on shaping Pocket FM’s identity as an audio storytelling platform.Prior to Pocket FM, Nag served as Head of Communications at ShareChat, where he managed corporate and brand communications.His earlier roles include leading public relations and corporate communications at Mindtree, along with stints at Flock and Text100.Nag began his career in communications with roles at HCL Infosystems, IPAN Hill and Knowlton and Adfactors PR.

India’s public relations industry is projected to cross ?2,800 crore this year. Yet the professionals driving this growth still lack the basic analytical infrastructure that marketing, advertising, and digital teams have relied on for over a decade. With the latest launch of NexusAI for PR, a twelve-module, AI-powered media intelligence platform built to solve the five most persistent problems facing Indian PR teams, the industry is poised to transform with the builder-led community. Live at nexusprai.com, NexusAI is the first platform to combine real-time multilingual media monitoring, AI sentiment analysis, competitor benchmarking, campaign ROI calculation, predictive risk modelling, and journalist intelligence in a single, affordable tool designed for the Indian market. “Every problem NexusAI solves is a problem I lived with for a decade. I built the tool I wished existed when I was running campaigns at Ogilvy, MSL, and Mavericks. PR professionals deserve the same data-driven confidence that marketing teams take for granted,” said Mahek Pandey, Founder, NexusAI for PR. Problem 1: PR Cannot Prove Its Own Value PR consistently delivers 10–15x better trust-per-rupee than paid advertising, but the industry has never had standardised tools to quantify this. While marketing teams walk into boardrooms with attribution dashboards and conversion funnels, PR teams present clipping books and subjective sentiment summaries. This credibility gap costs the industry budget share, board-level influence, and talent. How NexusAI Solves It? Campaign ROI Module calculates Advertising Value Equivalency (AVE) in Indian Rupees, measures earned media against estimated campaign investment, and derives net ROI percentage with a complete reach-to-conversion funnel. ? Brand Equity Index, a composite score weighted 60% on sentiment performance and 40% on content quality, provides a single, boardroom-ready metric for media health. ? Channel efficiency benchmarking compares PR against digital, print, and television across cost per impression, audience trust, and retention, proving PR’s ROI advantage with hard numbers. ? One-click executive reports generate 10+ page intelligence documents with embedded charts, financial breakdowns, and competitor tables, ready for CXO presentations. Problem 2: Vernacular Media Is India’s Blind Spot Over 600 million Indian internet users consume content in regional languages. Hindi, Tamil, Telugu, and Bengali media coverage of a brand can tell a completely different sentiment story than English. Yet every major global monitoring platform, Meltwater, Cision, Brand24 treats Indian vernacular media as a secondary afterthought, leaving PR teams blind to how their brands are perceived by the majority of India’s population. How NexusAI Solves It ? Nine Indian languages from day one: Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English, all analysed with identical analytical depth. ? Language Analysis module breaks down coverage volume, sentiment distribution, and content quality by language, exposing regional perception gaps that English-only monitoring misses entirely. ? Audience Segmentation identifies advocates, critics, and ESG-aware readers by language, showing not just what is being written but who is reading it and in which language. Problem 3: Crisis Detection Is Still Reactive In an era where news cycles move from hours to minutes, most Indian PR teams discover negative coverage after it has already shaped public perception. Manual monitoring, Google Alerts, and weekly media reports are structurally incapable of providing the early warning that modern reputation management demands. How NexusAI Solves It ? Crisis Monitor flags risk levels across the brand and all tracked competitors based on negative coverage ratios, providing early warning before negative stories become headlines. ? Predictive Risk Engine calculates a composite crisis probability score by inversely weighting average sentiment, with a 30-day volatility forecast projecting sentiment instability. ? Risk correlation heatmap maps interdependencies between negative media, competitive pressure, ESG gaps, executive visibility deficits, and digital presence weaknesses. ? Campaign Outcome Simulator allows teams to adjust sliders for planned articles, target sentiment, and budget to model projected outcomes before committing resources. Problem 4: Competitor Intelligence Is Manual and Outdated Most PR teams track competitors through manual clip scanning and quarterly reports. By the time competitive intelligence reaches decision-makers, it is weeks old. Real-time competitor sentiment shifts, Share of Voice changes, and crisis spillover risks go undetected until they have already impacted brand perception. How NexusAI Solves It ? Simultaneous tracking of up to four competitors with identical depth of analysis including sentiment, quality, volume, ESG coverage, and editorial depth. ? Share of Voice bubble matrix plots every competitor by quality and sentiment with bubble size reflecting coverage volume, showing who is winning the narrative in real time. ? Five-axis radar overlay benchmarks the brand against all competitors across sentiment, quality, volume, ESG presence, and article depth simultaneously. ? 30-day Share of Voice trajectory projections with optimistic, baseline, and pessimistic scenario modelling. Problem 5: Journalist Outreach Relies on Rolodexes, Not Intelligence Media relationship management in Indian PR remains largely personal and unstructured. Teams pitch journalists based on existing contacts and gut feel rather than data on editorial beats, influence scores, coverage frequency, or sentiment bias. This results in mis-targeted pitches, wasted outreach effort, and missed opportunities with high-impact journalists who cover the brand’s sector but sit outside the team’s existing network. How NexusAI Solves It ? AI-powered Journalist Intelligence module profiles and ranks media contacts by publication, editorial beat, influence score, sentiment bias rating, coverage frequency, and estimated audience reach. ? Priority tiering (Cat A, B, C) creates a structured outreach hierarchy based on actual media impact, not personal familiarity. ? Media & Publishers ranking scores every publication covering the brand by reach and beat relevance, identifying high-value outlets the team may be overlooking. ? GEO keyword directives output ten strategic keywords designed to ensure the brand dominates AI-driven search results and recommendation engines including the emerging frontier of earned media discovery. 

IN2 has strengthened its senior leadership team with two key appointments as part of its broader international expansion strategy across complex and conflict-affected markets.For the Middle East and North Africa region, Noorul Hijaz Tharola has joined the firm as Head of Strategic Communications and Emerging Technologies. Based in Dubai, he will focus on advancing IN2’s capabilities in integrating strategic communications with AI-led delivery across MENA and India.In parallel, Joanna Rohozinska has been appointed Regional Director for Central and Eastern Europe, marking the company’s formal expansion into the CEE region. She will operate out of Warsaw, supporting the firm’s growing presence across European markets.These appointments reflect IN2’s continued emphasis on strengthening its communications offering while enhancing delivery across regions. The firm is also investing in AI-enabled operations aimed at improving efficiency, reducing operational costs for clients and partners, and enabling more focused, high-impact campaigns.Tharola brings over 15 years of experience spanning communications and business management, having worked with corporate, technology, and government clients across the Middle East, Africa, and India. His appointment aligns with increasing client demand for agile and adaptive communications strategies in complex operating environments.The latest hires build on a series of senior leadership additions made by IN2 over the past year, including roles focused on emerging technologies and global communications, further reinforcing the firm’s positioning in AI-driven strategic advisory.