We. Communications Singapore has been appointed as the agency of record for Agoda’s corporate communications across Asia Pacific.Under the mandate, the agency will support the digital travel platform across media relations, regional communications campaigns and content development, with a focus on strengthening Agoda’s visibility among corporate, industry and stakeholder audiences across the region.The partnership comes as travel and technology sectors continue to converge, creating new opportunities and challenges for brands operating in Asia Pacific's rapidly evolving travel landscape. We. Communications said it has been working with Agoda since earlier this year and is already supporting communications initiatives across multiple markets."We are extremely excited to be partnering with Agoda and look forward to continuing to build on the work already underway," the agency said in a statement.The appointment will see We. Communications leverage its expertise across technology and travel communications to support Agoda's corporate storytelling and reputation-building efforts. The move also reflects the growing importance of inter-Asia travel, which continues to be a key growth driver for the regional tourism industry.For Agoda, strategic communications has become increasingly important as travel brands navigate changing consumer expectations, accelerating digital adoption and heightened competition across Asia Pacific. With travellers increasingly embracing digital-first booking behaviours and regional travel experiences, travel technology companies are investing more heavily in corporate reputation and stakeholder engagement.Headquartered in Singapore, Agoda offers accommodation, flight and travel booking services across global markets, with Asia Pacific remaining a core growth region for the company.Separately, Agoda Malaysia has appointed Alpha Story as its public relations agency, with the agency tasked with handling traditional PR and content creation under a 1+1 contract arrangement.

Alpha Story has been appointed as the public relations agency for Audi Malaysia, Volkswagen Passenger Cars Malaysia, Agoda, University of Reading Malaysia and GoRental Global.The agency, which operates out of Malaysia and Singapore, has secured these mandates in the first quarter of 2026 as part of its regional growth efforts.Audi Malaysia, Volkswagen Passenger Cars Malaysia, Agoda and University of Reading Malaysia were appointed following competitive pitches.For Audi Malaysia and Volkswagen Passenger Cars Malaysia, Alpha Story has been appointed on a two-year mandate covering traditional PR, key opinion leader management, as well as brand partnerships and collaborations.Agoda has tasked the agency with traditional PR and content creation under a one-plus-one contract. University of Reading Malaysia has appointed Alpha Story on a six-month term to support traditional PR.The mandate with GoRental Global marks a renewed engagement. The scope has expanded from an initial four-month project to a two-year retainer. The agency will handle traditional PR and KOL engagement across Singapore and Malaysia, along with partnership sourcing for CSR initiatives and LinkedIn content for the founder.According to the agency, its operating model combines communications strategy with real-time data and proprietary tools to track narrative shifts and identify opportunities across platforms and stakeholders.Jeremy Foo, founder and CEO of Alpha Story, said the approach is aimed at enabling organisations to respond faster and communicate with greater clarity.He added that the recent client wins reflect growing adoption of a model that integrates human judgement with AI capabilities.The new mandates strengthen Alpha Story’s presence across sectors including automotive, travel, education and climate technology.The agency is also planning further regional expansion, with Indonesia identified as a potential next market.