Jo Carr and James Gordon-MacIntosh, founders of Hope&Glory, will be honoured with the Outstanding Individual Achievement SABRE Award at the EMEA SABRE Awards in London on 21 May.The recognition marks their long-standing partnership and contribution to building the agency since its launch in 2011. Carr currently serves as chief client officer, while Gordon-MacIntosh is chief creative officer.Over the years, Hope&Glory has developed a portfolio of consumer brand work and built relationships with clients including Pepsi, IKEA, Netflix, Toyota, Oxfam and The Football Association.The agency has grown into a £12 million business and has received multiple industry recognitions. Carr and Gordon-MacIntosh began working together earlier in their careers and have continued their partnership through the growth of Hope&Glory.Hope&Glory has also been recognised for its workplace policies, including initiatives related to flexible working, parental leave and employee development. The agency has a track record of internal talent progression, with several senior team members having started their careers at the firm.Beyond their work at the agency, both founders have contributed to industry initiatives focused on talent development and inclusion. Carr has also been involved with Women in PR.The award recognises their contribution to the communications industry and their role in shaping the agency’s growth and culture.

PrettyGreen has been appointed as the global PR and partnerships agency for The Famous Grouse, a renowned Scottish whisky brand owned by Edrington Group.This marks a significant milestone for both brands as it is the first time The Famous Grouse has engaged a global agency to spearhead its PR and partnerships efforts.The Famous Grouse, Scotland's leading whisky for over four decades, boasts impressive sales figures of 43 million bottles annually across 94 markets. PrettyGreen will now be responsible for crafting and executing global brand campaigns and partnerships that align with the brand's 'Full of Character' integrated campaign.With a focus on a "culture-first" approach, PrettyGreen will showcase The Famous Grouse's diverse whisky offerings, including its flagship Finest malt blend and the popular Smoky Black and Sherry Cask Finish variants.The agency will collaborate with The Famous Grouse's existing local PR agencies, such as Hope&Glory in the UK, to ensure a cohesive and impactful global brand strategy.Joakim Leijon, Global Brand Director, The Famous Grouse, said: ?Ç£The vision of our founder was to create the ?Çÿbest quality blend to be shared and savoured around the world?ÇÖ so the idea that The Famous Grouse is a sociable brand has existed for a long time. We?ÇÖre excited to embark on a new global brand partnership with PrettyGreen and see our new ?ÇÿFull of Character?ÇÖ platform roll out further to recruit the next generation of The Famous Grouse drinkers.?Ç¥PrettyGreen group director and chief growth officer Lucy Mart added: ?Ç£We are so excited to work with the team at The Famous Grouse and grow their global presence. The whole team loves the brand and we can?ÇÖt wait to contribute our communications and partnerships expertise to such an iconic story.?Ç¥

Carlsberg, the iconic beer brand, has named Hope&Glory its new global PR and influencer marketing agency following a competitive selection process.The agency will be responsible for developing and executing strategic communication plans for Carlsberg's brand on a global scale, with a focus on the upcoming launch of a new creative platform and brand positioning: "Do the best things begin with curiosity? Probably." This tagline reflects Carlsberg's commitment to sparking consumer interest and engagement.Previously, Carlsberg's brand and corporate PR were handled by Golin, but the partnership ended in late 2023. This appointment comes alongside the recent selection of Richmond & Towers to manage PR and social media for Carlsberg's Brooklyn Brewery brand.Lynsey Woods, Carlsberg's Global Brand Director, expressed her enthusiasm about the new partnership: "We were impressed by Hope&Glory's capabilities, creativity, and ability to deliver exceptional results across both global and UK markets. We're confident they'll help us share captivating stories that bring joy to our consumers, and we're eager to see how they elevate our brand in the coming years."Dominique Daly, who will lead the Carlsberg account at Hope&Glory, echoed the excitement: "Carlsberg is the most iconic brand in its category. Probably. So, we jumped at the opportunity to bring a new platform of curiosity to life for today?ÇÖs consumers, helping them not just fall in love with the brand but also understand the richness of its brand story."Carlsberg joins a roster of clients who rely on Hope&Glory as their central creative hub, including major brands like Polestar (automotive), Pepsi, The Pokemon Company International, and adidas.