Cafe Deco Group has appointed JIN Communications as its public relations representative following a pitch process earlier this year.Under the mandate, JIN Communications will lead group-wide promotional campaigns across Cafe Deco Group’s portfolio of restaurants and lifestyle concepts, with a focus on enhancing brand visibility and audience engagement across traditional and digital platforms.The agency has previously worked with Cafe Deco Group on multiple campaigns and will continue to support its communications efforts under the new partnership.JIN Communications operates offices in Hong Kong and Melbourne and specialises in lifestyle and hospitality communications, including restaurants, food and beverage, beauty, wellness and retail sectors.The partnership is set for one year and will support ongoing brand-building and strategic engagement initiatives.Cafe Deco Group operates 36 restaurants and bars in Hong Kong and has an international presence in Australia. Its portfolio includes original concepts such as AIRSIDE Cafe & Patisserie, ANJU, Bamboo Thai, Bistro Hoi An, Cafe Deco Pizzeria, Chef’s Cuts, Chef’s Market at Central Market, Matjeom, Pier 7 Cafe & Bar, Smokehouse Bar & Grill, Stormies, tonic, WATERMARK and Cafe Sydney.The group also brings international brands to Hong Kong, including Chatime, Duan Chun Zhen, Kyoto Katsugyu, nana’s green tea, Takeroku Ramen and Uogashi Nihonichi.Catherine Yuen, Director of Sales and Business Development at Cafe Deco Group, said the partnership will support efforts to strengthen the group’s market presence through refreshed storytelling and strategic communications.Minnie King, Founder and Director of JIN Communications, added that the agency looks forward to building on its existing relationship with the group and continuing to drive media awareness through the partnership.