https://theprpost.com/post/14212/

IN2 strengthens MENA & CEE leadership with key senior hires

IN2 has strengthened its senior leadership team with two key appointments as part of its broader international expansion strategy across complex and conflict-affected markets.For the Middle East and North Africa region, Noorul Hijaz Tharola has joined the firm as Head of Strategic Communications and Emerging Technologies. Based in Dubai, he will focus on advancing IN2’s capabilities in integrating strategic communications with AI-led delivery across MENA and India.In parallel, Joanna Rohozinska has been appointed Regional Director for Central and Eastern Europe, marking the company’s formal expansion into the CEE region. She will operate out of Warsaw, supporting the firm’s growing presence across European markets.These appointments reflect IN2’s continued emphasis on strengthening its communications offering while enhancing delivery across regions. The firm is also investing in AI-enabled operations aimed at improving efficiency, reducing operational costs for clients and partners, and enabling more focused, high-impact campaigns.Tharola brings over 15 years of experience spanning communications and business management, having worked with corporate, technology, and government clients across the Middle East, Africa, and India. His appointment aligns with increasing client demand for agile and adaptive communications strategies in complex operating environments.The latest hires build on a series of senior leadership additions made by IN2 over the past year, including roles focused on emerging technologies and global communications, further reinforcing the firm’s positioning in AI-driven strategic advisory.