Paritee, the Oslo-based parent company of Brands2Life and Geelmuyden Kiese, has announced the UK launch of specialist advisory firm Fenton Fitzwilliam.Fenton Fitzwilliam was established in Dublin with backing from Paritee and also operates with a small team in Brussels. The firm supports organisations working in complex and highly regulated environments, focusing on the intersection of strategic advisory, public affairs and communications.The firm is led by CEO Moray Macdonald, who has previously held roles at Weber Shandwick and Instinctif Partners. He will continue to serve as head of public affairs at Brands2Life in London alongside this role.In the UK, Fenton Fitzwilliam will operate within the Paritee platform, working alongside Brands2Life, Truth Consulting and RPP to provide integrated services across public affairs, communications and insight.According to Paritee CEO Jonas Palmqvist, the UK launch reflects the company’s focus on expanding advisory capabilities in response to increasing complexity in regulation, policy and public scrutiny. The firm will focus on sectors including energy, defence, telecoms and data, infrastructure and pharmaceuticals.

Paritee has appointed Elizabeth Gladwin as Chief Data and Innovation Officer.The appointment is aimed at advancing the group’s work in AI-led innovation, data-driven communications and strategic intelligence. Paritee is the parent company of PR agencies including Geelmuyden Kiese and Brands2Life.Gladwin joins from Weber Shandwick, where she led a multimarket team of insight specialists, analysts and researchers. Her experience spans audience intelligence, influencer analysis, channel analytics, measurement solutions and applied AI, with a focus on translating data science methods into scalable processes and products.In her new role, Gladwin will oversee Paritee’s AI, data, analytics and strategic intelligence functions. She will work with teams across the network to integrate analytics and automation into communications strategy, corporate advisory and brand work.The appointment builds on existing capabilities within the group, including Truth Consulting, a research and intelligence practice led by Matilda Andersson, and the Paritee AI Hub, headed by Henrik Ebbesen.“Communications today is being reshaped by AI and data, from how insight is generated, to how ideas are created, to how impact is measured,” said Gladwin.Jonas Palmqvist added that clients increasingly require a combination of creativity, communications expertise and data analysis to navigate complex environments.Gladwin will be based in London and will work across Paritee’s international network.