Bully Pulpit International has appointed Giuseppe Polimeno as Head of Growth and Innovation for Europe, a newly created role.Polimeno joins the firm from Ketchum, where he spent six years, most recently serving as EVP, Global Data Innovation. He also previously held the role of Head of Research and Insights at the agency.In his new position, Polimeno will report to Jo-ann Robertson, President of Europe and Transatlantic Growth at Bully Pulpit International. He will be responsible for developing products and services, strengthening the firm’s analytics capabilities, and supporting integrated campaign planning across the region.Commenting on the appointment, Robertson said Polimeno’s experience in translating complex data into actionable strategy aligns with client needs as the lines between corporate reputation, policy and culture continue to evolve.Polimeno said that emerging technologies and geopolitical shifts are reshaping the communications landscape and the role of consultancies. He added that the firm’s background in political and policy campaigns, combined with its broader capabilities, provides a strong platform to build new tools, partnerships and offerings focused on data and AI.The appointment comes as Bully Pulpit International continues to expand its operations across Europe and transatlantic markets.