Sentosa Development Corporation (SDC) has reappointed We Communications as its public relations agency to support strategic communications and media engagement.The contract covers an initial two-year period, with the option to extend for up to three additional years on a yearly renewal basis.Under the agreement, the agency will deliver an integrated range of communications services, including the development and execution of content and communications plans aimed at strengthening media engagement. The scope also includes advisory and executional support across core public relations functions.Additional responsibilities cover issues and crisis management, earned media and influencer engagement, stakeholder communications, and the development of thought leadership and corporate profiling initiatives.The agency will also handle ongoing account management, including coordination with internal teams, reporting, and strategic counsel.Alongside retainer services, the contract includes project-based work across campaigns of varying scale, covering communications planning, media strategy, and execution.The mandate also includes annual media training, with full-day sessions designed for Sentosa spokespersons.Chris Pok, divisional director, marketing and guest experience at SDC, said the agency was selected following a competitive open tender process and presented an integrated strategy aligned with the organisation’s communications objectives.The appointment comes amid ongoing communications activity within the tourism and public sector space in Singapore.