Amit Mukherjee has joined Adfactors PR as Group Head, marking his return to the public relations industry after more than a decade.Mukherjee shared the update on LinkedIn, stating that he is re-entering the PR space and will work with teams at the firm on strategic communications initiatives.Prior to this, he was associated with Prasar Bharati, where he led planning and editorial output for global and national news at DD India. His role involved overseeing news coverage and managing editorial coordination across domestic and international events.Mukherjee has also worked as Head – Business Development and Marketing Communications at Opoyi, and as a consultant with Creaangan LLP.Earlier, he served as Head – Group Communications at JK Organisation, where he handled communication strategy across multiple group companies.His previous experience also includes a leadership role at Perfect Relations Group and an extensive career in journalism, with roles at India Today Group, The Times of India, The Indian Express and The Statesman.Mukherjee brings experience across communications, journalism and corporate strategy.