Imre has appointed Paulina De la Riva as chief strategy officer, as the agency continues to build its senior leadership team under CEO Nadine Lafond.De la Riva joins from Ogilvy Health, where she served as executive vice president of North America strategy. She brings over 18 years of experience across consumer and healthcare marketing, and has previously held roles at TBWA and McCann.In her new role, De la Riva will oversee strategy across brand, media and experience. Her remit includes integrating these areas more closely with analytics and performance, as well as aligning strategy with execution and improving speed to market.The appointment follows Lafond’s recent move to Imre as CEO from Ogilvy Health. She took on the role after it had remained vacant since 2023, following the departure of Neera Chaudhary.