The Goodyear Tire & Rubber Company has appointed Travis Parman as chief communications officer.Parman will oversee global communications and report to CEO and president Mark Stewart.In this role, he will lead media relations, associate communications and corporate reputation as the company continues its “Goodyear Forward” transformation.Parman joins from PMI U.S. and has previously held senior communications roles at Nissan Motor Corporation, General Motors, Renault Group and Ally Bank.In his new position, he will be responsible for communicating the company’s transformation and supporting its business strategy, including its goal of becoming “#1 in Tires and Service.”Stewart said the communications function plays a central role in aligning the organisation globally and maintaining its reputation as it executes its strategy.