Vero has integrated Mad Hat Asia into its regional network, bringing together its strategic communications expertise with Mad Hat Asia’s creative capabilities.The move strengthens Vero’s presence in Malaysia and expands its capabilities in Singapore. It also provides Mad Hat Asia access to Vero’s regional services, including public relations, government relations and public affairs, corporate communications, strategic planning, data analytics and research.Mad Hat Asia adds consumer lifestyle expertise, social media capabilities and experience in working with emerging audiences to the combined network.The integration will see Vero CEO Brian Griffin continue to lead the company’s long-term direction. Mad Hat Asia founder Rengeeta Rendava will take on a regional strategic role focused on communications strategy and capability development across the network.The partnership also brings closer alignment between Mad Hat Asia and Vero Advocacy, the consultancy’s government relations arm in Malaysia.According to the companies, there are no planned staff redundancies as part of the integration.Vero reported fee income growth of 11.5% in 2025. Following the integration, the company expects revenue to reach USD 13.5 million in 2026, supported by a team of around 300 professionals across multiple markets.Mad Hat Asia will also utilise Vero’s technology and analytics infrastructure to support insight-led communications strategies.Both companies indicated a shared focus on integrating technology and artificial intelligence into communications while maintaining an emphasis on storytelling.

Hyundai Malaysia has appointed Mad Hat Asia as its public relations and communications agency on a 12-month retainer from May 2025 to April 2026. The appointment, made via Innocean Worldwide Malaysia, covers a broad range of responsibilities including strategic media relations, content development, press office management, support for product launches, and the execution of media events. The agency?ÇÖs remit spans both brand and product communications, aiming to ensure consistent and culturally relevant storytelling throughout the year. Mad Hat Asia shared on LinkedIn that the collaboration officially began in May, with the agency already supporting Hyundai?ÇÖs brand and product campaigns. The focus is on building strong media relations and driving engagement through lifestyle- and culture-driven activations, aligning the Hyundai brand with the aspirations of modern Malaysian car buyers. ?Ç£Our work encompasses everything from strategic press office functions to key model launches. While the category is automotive, our approach is lifestyle-oriented to connect Hyundai more meaningfully with discerning customers,?Ç¥ the agency stated.Over the next six months, Mad Hat Asia will support Hyundai Malaysia through significant media engagement efforts, including a major product launch, and continue building the brand's presence through thought leadership narratives and media office functions. Rubini Maruthian, country lead for Malaysia at Mad Hat Asia, called the win an exciting milestone. ?Ç£Hyundai is a brand that pushes boundaries in innovation and design. We?ÇÖre proud to partner with Innocean to tell stories that reflect Hyundai?ÇÖs evolving presence and impact in Malaysia,?Ç¥ she said.