FINN Luxe, the dedicated luxury offering at FINN Partners, has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.The Luxurist recently launched its innovative platform connecting best-in-class travel advisors with extraordinary global hotel properties. Founded by CEO David Amsellem, The Luxurist is backed by HBX – another FINN Partners client – and addresses the evolving needs of the luxury travel market, offering a seamless interface for travel advisors to access the world’s most prestigious properties, supported by AI-enhanced itinerary planning, real-time inventory management, and dedicated concierge services.David Amsellem, a French engineer and graduate of Centrale-Supelec, brings 25 years of leadership experience across Power & Utilities, Hospitality, and Tech. An active investor and board member in digital and consumer services, David notably launched and developed concierge service John Paul, the global leader in premium loyalty services, ultimately leading to its acquisition by Accor in 2016.FINN Luxe will manage media relations and thought leadership initiatives for The Luxurist in both the UK and U.S. markets, amplifying the platform’s unique value proposition and driving awareness among key stakeholders.David Amsellem, CEO of The Luxurist said, “We offer a premier booking platform that empowers travel advisors with intelligent tools and enhanced concierge capabilities to create seamless guest experiences, so it was imperative that we chose a PR partner that truly understands the power of connectivity, both on a human and technological level. FINN Luxe is at the helm of the travel PR industry with global contacts and a deep understanding of all things luxury, technology and travel, so we identified a natural synergy between us. We are confident FINN Luxe’s expertise will help us elevate our relationships with travel advisors in the UK and U.S., allowing them to provide the best possible travel booking experience for their clients.”“We are thrilled to partner with The Luxurist and support their mission to revolutionise the luxury travel experience,” said Debbie Flynn, Head of Global Travel at FINN Partners. “The Luxurist’s innovative platform aligns well with our own commitment to innovation as a global agency, as well the sector expertise of our teams across luxury travel and technology.”The account will be led by Gregory Cole and Melissa Powell in the UK, and Karli Barokas and Lauren Lewis in the U.S.(Photo by Oskar Kadaksoo on Unsplash for representation purpose.)

Global marketing and communications giant FINN Partners has announced the launch of FINN Luxe, a specialized offering catering to the unique needs of the global luxury sector.This cross-sector initiative leverages FINN Partners' existing expertise in premium and luxury brands, spanning industries like travel, wellness, food & beverage, fashion, beauty, and more.FINN Luxe goes beyond traditional marketing by incorporating FINN Partners' established art division and its purpose & social impact practice. This holistic approach allows FINN Luxe to:Craft culturally relevant communication strategies that resonate with today's luxury consumers who increasingly value purpose-driven brands.Navigate the complexities of the luxury market, which faces challenges like diversification and the growing importance of social and environmental responsibility.The newly launched practice has already secured its first major client, Habacoa, a superyacht marina development. This adds to FINN Partners' already impressive luxury portfolio, which includes names like Mandarin Oriental, The Dorchester Collection, Berry Bros. & Rudd, and Bloomingdales.The luxury playbook 2024: Charting the courseTo mark the launch of FINN Luxe, the agency has released "The Luxury Playbook 2024." This comprehensive report, developed in collaboration with FINN's global intelligence teams and market research firm Mintel, provides valuable insights into the current state and future trends of the luxury industry.FINN Partners CEO & Founding Partner, Peter Finn, said: "Our teams around the world have had the privilege to support premium and luxury brands for many years now. As FINN Partners grows, it is important for us to show that we value and nurture the deep knowledge and experience needed to guide our clients across luxury lifestyle sectors.""From branding to PR to thought leadership and digital marketing, the mission of FINN Luxe is to combine the best of both worlds: the network of a global firm and the niche knowledge of a boutique agency. Our point of view on luxury is clear. Whether we communicate on heritage, design, craftsmanship, service, experience, innovation or values, we do it with authenticity and cultural relevance," said Gregory Cole, Senior Partner for Luxury EMEA.