Plum, India’s leading employee health benefits platform, has appointed The Mavericks India, India’s leading integrated marketing communications agency, as its strategic communications partner. Plum operates at the intersection of technology, healthcare, and benefits innovation, offering modern, accessible, and comprehensive protection plans for startups, SMBs, and enterprises. While rooted in health benefits, the platform has evolved into a holistic healthcare ecosystem, bringing together insurance, wellness, and preventive care, and now expanding into personal and business insurance, ensuring seamless protection for both organisations and individuals.The Mavericks India will drive strategic communications for Plum across key touchpoints, with a strong focus on thought leadership, stakeholder visibility, corporate reputation, and brand storytelling. The partnership aims to bolster Plum’s narrative in the fast-evolving healthcare and employee benefits space while also reinforcing its expansion into business and personal insurance. Through this collaboration, The Mavericks will help amplify Plum’s mission of making quality health protection—spanning preventive healthcare, group benefits, and individual coverage—a fundamental workplace right.Shreyas Achar, Senior Vice President, Marketing, Plum Benefits said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces. We look forward to this collaboration elevating our voice in the industry and beyond.”On winning the mandate, Chetan Mahajan, Co-founder and CEO, The Mavericks India, added, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand that is creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with its stakeholders.”

FUJIFILM India a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo a diversified conglomerate whose focus stretches from imaging to healthcare, electronics and business innovation has appointed The Mavericks India, a specialized reputation management advisory, as its PR partner. FUJIFILM India operates across four key business segments?ÇöHealthcare, Electronics, Business Innovation, and Imaging?Çöoffering a diverse portfolio that includes Endoscopy Systems, Photo Imaging Solutions, Electronic Imaging, Instant Photo Systems (instax?äó), Optical Devices, Graphic Communication Solutions, Multifunction Printers, Recording Media, and Industrial Products. The Mavericks India will drive PR efforts across all business verticals, focusing on media relations, thought leadership, and stakeholder engagement to enhance brand equity, ensure narrative consistency, and strengthen FUJIFILM India?ÇÖs market reputation. Mr. Abhi Shekhar Singh, Vertical Head - Corporate Communications & CSR, said, "We are delighted to partner with The Mavericks India. With The Mavericks?ÇÖ deep expertise and strategic approach, we aim to elevate FUJIFILM India?ÇÖs overall presence, reinforce our leadership across industries, and communicate our vision more effectively to our customers and partners. We are confident that this collaboration will help us build meaningful narratives that reflect our commitment to innovation and excellence.?Ç¥ On winning the mandate, Mr. Chetan Mahajan, Founder and CEO, The Mavericks India, added, ?Ç£FUJIFILM India is a global powerhouse known for its relentless innovation and pioneering solutions across multiple domains. We are honoured to be their communications partner and look forward to shaping impactful narratives that drive awareness, engagement, and brand affinity across FUJIFILM India's multiple business verticals.?Ç¥