We. Communications has expanded its Asia-Pacific leadership team with the appointment of Arif Rajab (pictured left) as Managing Director, Corporate Advisors, and the promotion of Brian Keenan (pictured right) to Managing Director, AI & Data Advisors, as the agency deepens its strategic advisory capabilities across the region.The appointments reflect growing demand from organisations for integrated counsel spanning corporate reputation, business transformation and AI adoption amid an increasingly complex communications landscape.Rajab joins We. Communications from Weber Shandwick, where he spent a decade leading integrated communications and corporate advisory programmes across Asia-Pacific. Most recently, he served as General Manager for Weber Shandwick Singapore.Based in Singapore, Rajab will lead We.'s Corporate Advisors practice across Asia-Pacific, providing strategic counsel on corporate communications, reputation management, stakeholder engagement and brand strategy."I am excited to be joining We. at a time when reputation has become one of the most important drivers of trust, resilience and growth," Rajab said."There is a clear need for corporate and brand advisory that is anticipatory, integrated and commercially relevant. I look forward to strengthening our reputation strategy and resilience capabilities to help clients across Singapore and the region."Meanwhile, Brian Keenan has been promoted to lead the agency's newly established AI & Data Advisors practice, following five years with We. Communications. Previously Executive Vice President and International Head of Insights & Analytics, Keenan has led several of the agency's research and analytics initiatives, including its Future of Communications APAC report.In his new role, he will advise organisations on integrating artificial intelligence and data strategies into business and communications functions, helping clients translate AI investments into measurable business outcomes."AI is the defining business question of this decade," Keenan said."For most organisations, the opportunity still outweighs the practical benefit. We created AI & Data Advisors to help leadership teams bridge that gap with pragmatic, business-focused advice that turns AI ambition into measurable impact."Nitin Mantri, President, APAC, We. Communications, said the appointments reinforce the agency's commitment to helping clients navigate an increasingly dynamic business environment."Clients are facing increasingly complex corporate communications challenges that demand integrated strategic counsel. Arif and Brian bring deep regional experience and trusted advisory expertise that will strengthen how we help organisations navigate reputation, stakeholder expectations and business transformation across Asia-Pacific."Both executives will report to Mantri and join We. Communications' APAC leadership team as well as its global advisory network.The appointments come as communications agencies continue to expand advisory services beyond traditional public relations, with increasing emphasis on AI strategy, corporate reputation, stakeholder engagement and business transformation.

We. Communications Singapore has been appointed as the agency of record for Agoda’s corporate communications across Asia Pacific.Under the mandate, the agency will support the digital travel platform across media relations, regional communications campaigns and content development, with a focus on strengthening Agoda’s visibility among corporate, industry and stakeholder audiences across the region.The partnership comes as travel and technology sectors continue to converge, creating new opportunities and challenges for brands operating in Asia Pacific's rapidly evolving travel landscape. We. Communications said it has been working with Agoda since earlier this year and is already supporting communications initiatives across multiple markets."We are extremely excited to be partnering with Agoda and look forward to continuing to build on the work already underway," the agency said in a statement.The appointment will see We. Communications leverage its expertise across technology and travel communications to support Agoda's corporate storytelling and reputation-building efforts. The move also reflects the growing importance of inter-Asia travel, which continues to be a key growth driver for the regional tourism industry.For Agoda, strategic communications has become increasingly important as travel brands navigate changing consumer expectations, accelerating digital adoption and heightened competition across Asia Pacific. With travellers increasingly embracing digital-first booking behaviours and regional travel experiences, travel technology companies are investing more heavily in corporate reputation and stakeholder engagement.Headquartered in Singapore, Agoda offers accommodation, flight and travel booking services across global markets, with Asia Pacific remaining a core growth region for the company.Separately, Agoda Malaysia has appointed Alpha Story as its public relations agency, with the agency tasked with handling traditional PR and content creation under a 1+1 contract arrangement.

We. Communications revealed a comprehensive brand refresh designed to help businesses communicate through complexity in today?ÇÖs ever-changing world.?Ç£The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times,?Ç¥ said Melissa Waggener Zorkin, global CEO of We. ?Ç£Whether unveiling a new drug discovery or responding to a global crisis, organizations that can articulate their purpose, engage the right stakeholders and make sense of nuanced challenges will be the ones to thrive.?Ç¥For more than 40 years, We. has worked at the intersection of technology and humanity, helping clients bridge the gap between what businesses create and how people experience those creations.As the agency has grown, its expertise has broadened across industries ?Çö from health to technology to consumer goods and services and beyond. Through it all, we?ÇÖve helped clients navigate change and connect with the audiences that matter most. This experience is the heart of the agency?ÇÖs brand refresh.The New We. Communications ?Çö humanizing complexity to realize progressWe.?ÇÖs refreshed brand is rooted in helping companies communicate through complexity by uncovering the most meaningful truths that connect with people. Whether it?ÇÖs making AI relatable or green energy breakthroughs accessible, it?ÇÖs about translating innovations in ways that unlock understanding, progress and impact.?Ç£We?ÇÖve learned that beneath even the most unruly or unpredictable situations, lies a human need. That could be for connection, credibility, joy or a sense of fulfillment. But it?ÇÖs always there,?Ç¥ said Waggener Zorkin. ?Ç£It?ÇÖs by pushing to uncover and speak to those truths that we can shape how people think, feel and ultimately act.?Ç¥Core components of the rebrand include:A refined name: Moving from ?Ç£WE?Ç¥ to simply We. ?Çö a name that feels more human, unified and aligned with our founding values and belief that real strength comes from working together.A fresh, new logo: Featuring a circular expression, a timeless symbol of collaboration, community and limitless possibilities.A reimagined website: Showcasing solutions to today?ÇÖs biggest communications challenges.An evolved Brands in Motion study: Delivering deeper insights into shifting business landscapes slated for release in the coming months.?Ç£Our new brand better reflects the agency we are today,?Ç¥ said Dawn Beauparlant, CEO of North America. ?Ç£Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren?ÇÖt always clear.?Ç¥The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025. ?Ç£This refresh reinforces our commitment to turning big challenges into powerful opportunities for connection, impact and growth,?Ç¥ said Kass Sells, CEO of International. ?Ç£It?ÇÖs about ensuring our clients can confidently navigate change, tell their stories in meaningful ways, and drive real progress in the world.?Ç¥