Telum Media, a media relations platform with an existing presence in Asia, has launched operations in the Middle East. The company has established a new office in the UAE and introduced a dedicated regional dataset for its clients.After a year of developing a comprehensive database of journalists and media outlets in the GCC+ region, tailored for PR professionals and agencies, Telum Media is now offering its services to its Asia Pacific clients seeking to connect with the Middle Eastern market.Annemarelle van Schayik, Telum Media's group head of clients, stated: "Our expansion into the Middle East demonstrates our commitment to supporting PR professionals worldwide. A local team in the UAE ensures timely assistance and a deep understanding of the regional media landscape."Michael Webster, Telum Media's executive chairman, emphasized the importance of local expertise, saying: "Understanding the complexities of the Middle Eastern media requires regional specialists. Our team offers crucial insights for successful media engagement."In addition to the Middle East media database, Telum Media's platform provides live media requests, industry news, and will host learning and networking events for clients in the region.