Telum Media, an online media relations platform, has launched a new distribution offering, allowing PRs to send targeted personalised pitches to verified journalists via the platform.The new tool has been designed in response to feedback received from more than 10,000 journalists across Asia Pacific and the Middle East over the past five years in Telum Media’s Journalist Interest Surveys, which shows a sharp increase in journalists seeking greater relevance and personalisation in outreach from PRs.Telum Media Group Head of Clients, Annemarelle van Schayik, said the new distribution tool has been built to create value for both PR teams and journalists. “Telum Media’s distribution offering is designed to help teams create connections, not noise. The focus is on precision-led targeting and more relevant outreach.“Traditional distribution tools often prioritise reach over relevance and sit outside the PR workflow. Telum Media takes a different approach by bringing journalist research, tailored outreach and engagement visibility together in one place.”Annemarelle said different teams face different pressures, but they share one meaningful goal: media impact. “For in-house teams, our distribution tool helps simplify workflow and prove impact. For agencies, it helps scale personalised outreach across clients with greater consistency and control.“And for journalists, it is designed to support better visibility, efficiency and control. Journalists can more easily access relevant press materials, manage conversations and refine what they receive.”
