Sportswear company Agilitas has roped in Samarpita Samaddar as Communications Lead. In her new role, she will lead the brand and corporate communications alongside PR-led campaigns for the company.Samaddar was previously the Communications Director, India and Southeast Asia at Bumble Inc. where she led the women-first dating app?ÇÖs communications strategies and multiple award-winning campaigns for almost four years, working as the company?ÇÖs spokesperson in India. In her career, she has helped establish some of India's now-leading film studios such as Zee Studios and Eros International, working on over 40 film campaigns across genres, languages and budgets, like Bajirao Mastani, Newton, Aligarh, Dhadak, Ki&Ka, and Kesari to name a few.In an illustrious career spanning 14 years, Samaddar built authentic and aspirational brands across diverse sectors including consumer technology, entertainment, the arts, lifestyle, sports, among others.