https://theprpost.com/post/9985/

Agilitas ropes in Samarpita Samaddar as Communications Lead

Sportswear company Agilitas has roped in Samarpita Samaddar as Communications Lead. In her new role, she will lead the brand and corporate communications alongside PR-led campaigns for the company.Samaddar was previously the Communications Director, India and Southeast Asia at Bumble Inc. where she led the women-first dating app?ÇÖs communications strategies and multiple award-winning campaigns for almost four years, working as the company?ÇÖs spokesperson in India. In her career, she has helped establish some of India's now-leading film studios such as Zee Studios and Eros International, working on over 40 film campaigns across genres, languages and budgets, like Bajirao Mastani, Newton, Aligarh, Dhadak, Ki&Ka, and Kesari to name a few.In an illustrious career spanning 14 years, Samaddar built authentic and aspirational brands across diverse sectors including consumer technology, entertainment, the arts, lifestyle, sports, among others.