PhysicsWallah (PW), an edtech company, has appointed Alifiya Nalwala as its Group Head of Corporate Communications and Public Relations. With over 19 years of experience in journalism?Çölargely focused on the education sector?ÇöAlifiya will spearhead PW?ÇÖs communication strategy, ensuring cohesive messaging and stronger audience engagement.Alakh Pandey, CEO and Founder of PhysicsWallah, welcomed the appointment, stating: ?Ç£PW has expanded across multiple segments in recent years. Alifiya?ÇÖs deep editorial and strategic communication experience will help standardize our messaging across internal and external channels.?Ç¥Expressing her excitement about the new role, Alifiya Nalwala said: ?Ç£As a journalist, I have closely tracked India's evolving education landscape, a sector close to my heart. PW?ÇÖs journey has been truly inspiring, and it is an honor to join a company that prioritizes students and is committed to shaping the future of education.?Ç¥Alifiya holds a bachelor?ÇÖs degree in mass media and a master?ÇÖs degree in political science. She received the Anupama Jayaraman Memorial Award for young reporters at 24 and has since earned multiple accolades for her work.Before joining PW, she was a Senior Writer at The Ken and previously spent over eight years at The Indian Express, where she served as Assistant Editor and Special Correspondent. Her career also includes leadership roles at DNA (Chief Reporter & Principal Correspondent), Mid-Day, and HT Media. With expertise in media strategy, business communications, and in-depth reporting, Alifiya brings a wealth of knowledge to her new role at PW.