As digital transformation accelerates in industrial automation, Vibha Thusu has stepped into a new role as Industrial Automation (IA) eCommerce Program Leader ?Çô Marketing & Communications at Schneider Electric.Thusu brings over 20 years of experience in strategic communications, brand management, and global marketing. A Schneider Electric veteran of 16 years, she previously led global marketing, communications, and e-commerce for an independent brand under the company?ÇÖs umbrella. In her new role, she will also oversee internal communications for IA ?Çô Distribution & eCommerce, ensuring cohesive engagement across teams and stakeholders.Her career spans multiple regions, including MEA, SEA, Greater India, CEE, and CIS, with expertise in corporate communications, retail marketing, digital marketing, and e-commerce. She is recognized for her ability to implement omnichannel strategies, enhance customer experiences, and develop scalable marketing ecosystems.Thusu is also an active member of the CMO Council Network and a frequent speaker on diversity and inclusion, purpose-driven marketing, and digital engagement strategies.