Singer India, a player in the sewing machine industry and a brand of US-based SVP Worldwide, has appointed Communicate India as its communications partner. This collaboration aims to elevate Singer India?ÇÖs brand presence, and drive visibility for key initiatives.With a 170-year legacy, Singer India continues to strengthen its market leadership by expanding its product portfolio, redesigning its retail footprint with the launch of its flagship store in Nehru Place, New Delhi, and introducing premium global brands like PFAFF and Husqvarna Viking to the Indian market.Communicate India, a full-service integrated communications agency, brings deep expertise in crafting impactful brand narratives for multinational corporations. Leveraging global insights and data-driven strategies, the agency will play a pivotal role in shaping Singer India?ÇÖs communication approach, driving engagement, and reinforcing its market positioning.With a proven track record of executing high-impact campaigns, Communicate India will lead Singer India?ÇÖs storytelling efforts, ensuring a stronger brand connection with consumers and stakeholders alike.Shalini Gupta Vachher, Head of Marketing and Communications of Singer India, said: ?Ç£As we continue our journey of growth and innovation, we needed a partner who shared our vision and enthusiasm. Communicate India stood out with their exciting and practical ideas, demonstrating a deep understanding of our brand and market dynamics. Their strategic approach aligns perfectly with our commitment to strengthening consumer engagement and brand leadership. We are confident that this partnership will help us amplify our story and make a lasting impact in the industry.?Ç¥Akshaara Lalwani, CEO of Communicate India, said: ?Ç£Singer India is more than just a brand?Çöit?ÇÖs a legacy. To see an iconic name reinvent itself for the modern consumer is both exciting and inspiring. Our role is to ensure that this evolution is not just seen but deeply felt. By blending data-driven insights with storytelling that resonates, we aim to amplify Singer India?ÇÖs new chapter while honouring its rich history. It?ÇÖs not just about visibility; it?ÇÖs about making a lasting impact in a market that values both heritage and innovation.?Ç¥ This partnership marks a significant milestone in Singer India?ÇÖs branding and communication strategy, reinforcing its commitment to innovation, customer-centric solutions, and industry leadership.