The Power of PR and Communication: Beyond the Limelight

Authored by Aathira Ayyappan, Account Director, Heighten Communications In the fast-paced and competitive landscape of modern business, the importance of Public Relations (PR) and effective communication cannot be overstated. For any brand striving to make an impact, PR is not merely about basking in the limelight of publicity; it's a strategic endeavor aimed at shaping perceptions, crafting narratives, and fostering meaningful connections with stakeholders. Contributing to making a brand what it is supposed to be Vs what it is At its core, PR serves as a bridge between a brand and its audience, facilitating trust, credibility, and engagement. It encompasses a wide array of activities beyond traditional media coverage, including crisis management, community engagement, influencer partnerships, and digital communication strategies. Each of these components contributes to building a brand's reputation and fostering long-term relationships with its target demographic. Enhancing brand authenticityOne of the primary benefits of PR and communication lies in the ability to control the narrative surrounding a brand. In a world inundated with information, it's essential for companies to proactively shape the conversation about their products, services, and values. By strategically disseminating key messages through various channels, PR professionals can influence public opinion, differentiate their brand from competitors, and reinforce its positioning in the market. Advertising Vs PRMoreover, PR plays a crucial role in building credibility and trust. While advertising may deliver a brand's message, PR provides the validation and third-party endorsement that consumers crave. Whether through favorable media coverage, endorsements from industry experts, or positive word-of-mouth, effective PR enhances a brand's authenticity and fosters genuine connections with its audience. Not just publicityFurthermore, PR extends beyond reactive publicity to encompass proactive reputation management. In today's interconnected world, a single misstep or negative event can quickly escalate into a full-blown crisis, threatening the reputation and viability of a brand. Through strategic crisis communication planning and swift, transparent responses, PR professionals can help mitigate damage, preserve trust, and navigate turbulent waters with minimal impact. Crafting compelling narrativesImportantly, PR is not solely focused on being in the limelight. While securing media coverage and visibility are essential components, true PR excellence lies in the ability to craft compelling narratives that resonate with audiences on a deeper level. It's about fostering two-way communication, listening to feedback, and authentically engaging with stakeholders to build meaningful, lasting relationships. Hence, the benefits of PR and communication for brands extend far beyond mere publicity. By shaping narratives, building credibility, managing reputation, and fostering authentic connections, PR professionals play a pivotal role in driving business success in today's dynamic marketplace. As brands continue to navigate the ever-evolving landscape of public opinion and consumer behavior, investing in strategic PR and communication will remain essential for achieving sustainable growth and impact.

Five hot PR trends for 2024

Authored By Akshita Agrawal, Senior Communications Manager, Magicbricks.The world of public relations is more dynamic than ever. With the events of 2023, we’ve seen the role of PR becoming more crucial in shaping brand narratives, managing reputations, and fostering meaningful connections with audiences. In this ever-evolving landscape, keeping an eye on emerging trends becomes imperative for PR practitioners to stay ahead. Let's explore some key trends reshaping the world of PR.Data-Driven PR StrategiesThere is a noticeable shift towards using data to tell stories. While PR traditionally relies on evoking emotions, the journalists now want solid data to back up pitches. It's important to show clear statistics and relevant trend data that connect with the target audience, and a compelling data-driven narrative will help businesses stand apart in a crowded market.AI will continue to be essentialAI has already made its mark and is here to stay. Using AI tools, for proofreading, improving language, and creating SEO friendly content is highly encouraged. According to the 2024 Public Relations Trends Report by Prowly, about 1 in 5 respondents consider AI a worthwhile investment. I have also been actively using AI to learn new skills such as writing SEO friendly text, with focused keywords and meta tags. While the debate for AI vs Humans continues, it is evident that AI will not replace our role, but it should be used extensively to enhance our skill sets and reduce turnaround time.Purpose-Driven CommunicationConsumers are increasingly drawn to brands that exhibit social responsibility and a commitment to meaningful causes. As PR strategies pivot towards purpose-driven communication, 2024 will be a year of cementing focus on sustainability, governance and inclusion. PR will be an important tool to demonstrate tangible actions and brand’s commitment towards identified purposes.Influencer CollaborationInfluencer marketing continues to grow as a vital aspect of PR strategies. According to a 2022 report by, the Indian influencer marketing industry was projected to grow at a CAGR of 25 percent over five years. With the burgeoning landscape of tier 2 towns, and brands tapping into the next billion customers who reside in these areas, there will be an evident growth in micro and nano-influencers with smaller but more engaged audiences. Collaboration with these influencers allows for more authentic and relatable brand partnerships, leading to higher engagement and trust among the audience.Employee AdvocacyEmployees are increasingly being recognized as brand ambassadors and becoming important stakeholders of PR strategies. Fostering employee advocacy and encouraging them to share their experiences and stories related to the brand, will become more important, especially through Linkedin and Instagram.In conclusion, the landscape of PR is evolving at a rapid pace, driven by technological advancements and changing consumer behaviors. By embracing these trends, PR practitioners can adapt, innovate, and create impactful strategies that resonate with audiences, build brand trust, and drive meaningful engagement in an ever-evolving media ecosystem.

CommsAdda and Kunzum to host interactive sessions on PR and marketing

CommsAdda, a forum for senior Corporate Communications professionals, collaborates with Kunzum, the cherished cultural hub and bookstore, to orchestrate a series of interactive sessions aimed at exploring the evolving landscape of PR and marketing. The sessions, scheduled for February 24 and March 2, will delve into the theme "Navigating the blurring lines between PR and marketing," offering invaluable insights and dialogues for practitioners in the field.The alliance between Kunzum and CommsAdda epitomizes a fusion of inventive arenas and communication proficiency, endowing attendees with a singular occasion to partake in thought-stirring colloquies within a lively milieu.Articulating his ardor and alliance with Kunzum, Bhaskar Mazumdar, co-originator of CommsAdda, said, "It's truly gratifying to forge connections with Kunzum, and I look forward to the gathering. The topic is exceptionally gripping, and I am sanguine that the professionals partaking at the GK2 and Gurugram bookstore will lend to a stimulating and illuminating discourse. I extend heartfelt gratitude to Kunzum for affording CommsAdda this platform and the opportunity to convene such a meaningful gathering.”Ajay Jain, Author, Photographer, Traveller & Founder of Kunzum, emphasized the synergy between Kunzum's ethos and the event's objectives: "Kunzum is not just a bookstore; it's a place where people come-together for culture, learning, networking, and joy. Hosting CommsAdda at Kunzum aligns perfectly with our mission to foster creativity and exchange of ideas. In line with our tagline 'It’s the way you think,' we look forward to facilitating an environment where new perspectives can emerge."The session promises to furnish enriching encounters for professionals endeavoring to navigate the kinetic confluence of PR and marketing within today's swiftly evolving terrain.“The subject matter is exceedingly pertinent, and I am confident that it will transpire as an event replete with mirth, camaraderie, erudition, and the exchange of insights from each other’s odyssey in communication," Bhaskar added.

BCW appoints Lee Alman as US Issues & Crisis Head

Lee Alman, a seasoned professional with extensive experience from Edelman, has assumed the role of US Issues & Crisis Head at BCW. In his capacity as Executive VP, based in Los Angeles, Alman will spearhead BCW's issues, risk, and crisis specialization across the United States, operating within BCW's broader corporate affairs division.With a robust background spanning 12 years at Edelman, where he held the position of Executive VP within the US crisis and risk practice, Alman brings a wealth of expertise to his new role. His responsibilities at Edelman encompassed managing diverse client issues such as cybersecurity, corporate restructuring, executive misconduct, investor activism, labor relations, and natural disasters, among others. Prior to his tenure at Edelman, Alman served as Director of External Affairs for The Doe Fund, overseeing both internal and external communications for the significant nonprofit organization.Kristine Boyden, CEO of BCW Americas, emphasized the critical need for strategic guidance in today's multifaceted business landscape, praising Alman's ability to navigate complex challenges with clarity and prudence. She highlighted his proficiency not only in assisting clients across various industries but also in team leadership and development.Alman's appointment comes at a pivotal moment as BCW prepares for its merger with sister agency Hill & Knowlton, forming a unified entity named Burson effective July 1. This merger will establish a formidable $1 billion PR firm, poised to become a dominant force within the industry.

Value 360 Shines as Official PR Partner for 71st Miss World Edition

 In a momentous announcement, Value 360 Communications has been named the official PR Partner for the prestigious 71st Miss World Pageant, set to grace India's shores from February 18th to March 9th, 2024. This strategic alliance aims to raise the global prominence of the Miss World pageant while spearheading impactful communication initiatives.Eagerly anticipated nationwide, the return of the Miss World pageant to India after 28 years has ignited excitement and fervor across the country. Value 360 Communications is proud to unveil its collaboration with the Miss World Organization to lead the event's public relations efforts, emphasizing the empowering theme of 'Beauty with Purpose'.Chairperson and CEO of the Miss World Organization, Julia Morley, expressed her enthusiasm for bringing the 71st edition of the Miss World pageant to India. “This significant occasion serves as a platform to showcase the vibrant cultural tapestry and remarkable diversity of the nation on a global stage, embodying the ethos of 'Beauty with Purpose'. Miss World Organization selected Value 360 Communications for their exceptional track record in shaping successful brand narratives. The collaboration between the two entities aims to ensure that Miss World 2024 receives widespread recognition and acclaim both locally and internationally.”Founder & Director of Value 360 Communications, Kunal Kishore, expressed his excitement over the forthcoming partnership with the Miss World Organization “This milestone collaboration signifies a momentous occasion for Value 360 Communications, and the team is dedicated to leveraging their expertise to enhance the global appeal of Miss World 2024, rooted in the core values of 'Beauty with Purpose’.”The return of the Miss World pageant to India after 28 years has ignited anticipation and excitement nationwide, promising a celebration of beauty and empowerment on a global scale. Celebrating beauty, intelligence, and advocacy for meaningful causes, contestants from over 120 countries will converge in India for the 71st Miss World Pageant, embodying the spirit of empowerment and positive change. The event promises to showcase not only the physical beauty of contestants but also their inner strength and commitment to making a difference in the world.

Ruder Finn India appoints Shivaram Lakshminarayan as the Chief Operations Office

Ruder Finn India, the Integrated Communications Consultancy, today announced the appointment of Shivaram Lakshminarayan as the Chief Operations Officer, reinforcing its commitment to strategic growth and operational excellence. Based out of the Bangalore office, Shivaram will play a pivotal role in driving business growth and operational excellence for the organization. This dynamic role involves leading client solutions, spearheading new business development, collaborating closely with the practices, and optimizing operational efficiencies. Commenting on the appointment, Atul Sharma, CEO, Ruder Finn India and Head, Middle East said, “Shiv brings with him extensive experience across technology and corporate communications. With this appointment, we have further solidified our India leadership team to provide effective solutions for our clients and expand our operations in the country. Having witnessed Shiv's energy and expertise in action before, I am thrilled to have him on board. Together, we're set to amplify our success story in India and bring forth some exciting new chapters.” With a wealth of industry experience spanning over 21 years, Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, employee communications, investor relations, issues and crisis management, as well as policy and government relations. In his previous assignment, he successfully built and managed teams nationwide, collaborating with global leadership, growing practices, while streamlining SOPs and SLAs for clients and teams. Reflecting on his new role as the Chief Operations Officer, Ruder Finn India, Shivaram Lakshminarayan added, "As I step into the shoes of Chief Operations Officer at Ruder Finn India, I'm genuinely excited about being part of this dynamic team. I’ve seen Ruder Finn India’s growing at a phenomenal pace in the last five years and today, I’m very excited to get an opportunity to be a part of this amazing growth story. In this role I look forward to taking Ruder Finn India to newer heights with the talented teams here, leveraging their expertise and experience to come up with great solutions for our clients."

Wing Communications secures Public Relations mandate for Planify

Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for Planify, one of the leading financial planning and wealth management platforms in the country. Wing Communications will be responsible for creating and executing strategic PR campaigns for the brand. The objective of the partnership is to showcase Planify as the best customer-centric financial advisor and trusted partner in the sector with a wide range of products and services. Commenting on the partnership, Rajesh Singla, Founder & CEO, of Planify said, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in building Planify’s brand awareness and reputation. It is a synergistic partnership, as Planify has its stronghold in the financial planning and wealth management sector, whereas Wing Communications is a medium that helps it reach the masses. Both firms can leverage each other’s strengths to help customers achieve their financial goals.” Speaking of the association, Shiva Bhavani, Founder & CEO of Wing Communications said, “Planify is one of India’s leading startups, PreIPO and wealth management platforms and we are confident that with our PR team’s skills, we will be able to position the brand for maximum impact. In this collaboration, we will implement innovative, disruptive, and seamlessly driven impactful PR campaigns that would help drive more engaging and personalized financial communication that will educate customers and improve their financial outcomes.”

ThinkPR celebrates new contract wins and team growth

Leading PR, marketing, and design agency, ThinkPR is celebrating the start of the year with several new client wins and receiving award recognition for its work in the third sector.Marking its 20th year of business, ThinkPR further strengthens its position as an energy-focused marketing agency with client wins including TWMA, Reactive Downhole Tools, Interocean, and Houston-based PipeSense, in addition to a contract extension with Spirit Energy. The PR specialists have also led a series of Aberdeen-based Emergency Response projects and handled the media launch of the recent Helipets initiative with Scottish Charity, Canine Concern Scotland Trust. The ThinkPR team has expanded to 10 with Amy Cassie and Erin Ingram joining at the end of 2023 as Junior Designer and Account Executive respectively. Also contributing to the already impressive year for the company, ThinkPR has been shortlisted as a finalist of the Northern Star Business Awards' Marketing Magic award in recognition of its ongoing marketing support with charity partner, Autism & Neurodiversity North Scotland (A-ND).   The ThinkPR team has provided support for A-ND since last February including strategic marketing campaign support, social media support, and led the process to the charity’s first fundraising dinner, which was such a success that it received a parliamentary motion. Returning for 2024, the ‘Think Different’ dinner has already received sponsorship from Global E&C, Envoy Group, Stork and Serica Energy.Focusing on its specialist marketing support within the energy transition including supporting clients in the CCUS landscape, the marketing and design specialists also launched the inaugural ‘Women in New Energy: W.I.N.E’ event in partnership with industry professionals which is set to take place again in 2024. Commenting on ThinkPR’s success, CEO Annabel Sall, said: “2023 was an incredible year for the team – from supporting long-standing clients with their growth and success, to welcoming new businesses who have started their journey with marketing. Our ‘Think Different’ dinner was a highlight for us, and we are so excited to be recognised for our success by the Chamber of Commerce this year too. “I’m extremely proud of the team, led by Leigh-Ann and I, and the quality of work we continue to provide our clients globally. Our strength lies in our team being able to offer a range of insight and skill sets with marketing services including media relations, brand development and management, crisis comms, website design, and business awards – we become a true extension of our client’s teams. As we celebrate our 20th birthday this year, the new business wins and recognition for our work is a proud moment and chance to reflect all we have achieved.” ThinkPR offers services across the full communications mix, including media liaison, news release and feature writing, design and marketing, digital, website and social media support and emergency response planning and training. Established in 2004, ThinkPR represents a variety of businesses - from SMEs to global organisations industry membership bodies and not-for-profit societies - in the UK and internationally.

After 40 years, APCO sheds 'Worldwide' in bold brand refresh

After 40 years, APCO throws off the "Worldwide" label in a bold brand refresh. Get ready for a future-focused APCO, built on deep connections, creative problem-solving, and a legacy of driving progress through "un/common ground." "This brand refresh signifies our forward-thinking approach," APCO explains, focusing on guiding clients through intricate issues and fostering "un/common ground" to drive progress. The centerpiece of the new identity is the "Uncommon A," a distinctive element within the logo.This symbol embodies APCO's journey. One side reflects its traditional roots, while the other, missing a leg, represents its commitment to adaptability and creative problem-solving.The name change is not just aesthetic. It conveys the agency's belief that its global reach and deep connections speak for themselves. As clients often highlight, APCO has a unique ability to operate as a unified entity with strong international relationships, providing crucial connections for their success."Our 40-year track record, diverse expertise, and integrated approach speak volumes," says Founder and Executive Chairman Margery Kraus. "Our special culture and character, fueled by our incredible people, shape our perspectives and work. I'm proud of our achievements and thrilled that our new brand reflects our heritage, embraces the future, and embodies the legacy we're building."By embracing change and highlighting its core values, APCO positions itself for continued success in navigating the ever-evolving global landscape.

Oppo Mobiles' Poulomi Roy joins realme India as Corporate PR

Poulomi Roy, who previously served as the Corporate Communications Lead at Oppo Mobiles India, has now joined realme India as the Corporate Communication PR.She announced her new role on her LinkedIn profile, stating, "Thrilled to announce my newest chapter post-motherhood! ? Excited to join the dynamic team at realme India Corporate PR, where I'll be crafting impactful headlines to elevate the brand's presence in India. Grateful for this opportunity and the unwavering support from the realme family. Let's embark on this exciting journey together! #NewBeginnings #realmeIndia #Gratitude"Additionally, she has been associated with Adfactors PR for over six years.

PRtainment Media Partners with Nabhi Sutra as Official PR Ally

PRtainment Media, a leading PR agency in India, proudly announces its appointment as the official PR partner for Nabhi Sutra. It is a renowned brand that has made a significant mark in the wellness industry since its inception in 2019. This collaboration signifies a strategic alliance to enhance Nabhi Sutra's brand visibility and communication efforts. As the official PR partner for Nabhi Sutra, PRtainment Media & Communications is committed to using its expertise in media relations, strategic communications, and brand building to elevate Nabhi Sutra's presence.  Nidhi Sabbarwal Director and Co-founder of PRtainment Media and Communications PL expressed her enthusiasm about the partnership by stating, “We are honored to be chosen as Nabhi Sutra's PR partner. The brand's commitment to wellness and innovation resonates with our values, and we are excited to contribute to their journey of making a meaningful impact. Together, we aim to amplify the brand's narrative and connect with audiences on a deeper level.” The brand, Nabhi Sutra recently showcased its products on Shark Tank India Season 3, demonstrating its commitment to innovation and entrepreneurship. The brand's appearance on the esteemed platform has further solidified its position as a leader in the wellness industry.  Swati Vakharia, the Founder of Nabhi Sutra expresses her enthusiasm by stating, “We are thrilled to join forces with PRtainment Media & Communications. This partnership aligns perfectly with our vision to positively impact people's lives through our wellness solutions. With the support of PRtainment, we look forward to reaching new heights and sharing our mission with a broader audience.” This partnership marks a significant milestone for PRtainment Media & Communications and Nabhi Sutra, setting the stage for collaborative success in the dynamic world of wellness and media.

LLYC doubles down on US growth with acquisition of Lambert Global

Spanish communications giant LLYC has furthered its aggressive expansion plans by acquiring Michigan-based firm Lambert Global. With this deal, LLYC strengthens its US footprint, becoming a major competitor in the American communications landscape.This strategic move positions LLYC as a major player in the American market, significantly boosting its national footprint and expertise.Key Highlights:LLYC acquires 70% stake in Lambert, forming a 130-person team across coast-to-coast US locations.This deal follows 2023's BAM acquisition, doubling LLYC's US presence within a year.CEO Alejandro Romero emphasizes Lambert's "integrated communications platform" as a perfect fit for LLYC's philosophy, driving their sought-after "quantitative leap" in the US.LLYC remains committed to their ambitious growth plan, aiming to double in size over the next three years through strategic acquisitions.Financial details:LLYC pays $18.2 million upfront for the 70% stake, with remaining price based on future EBITDA performance.This acquisition follows LLYC's successful IPO in 2021 and subsequent purchases in Mexico, Spain, and other markets.Lambert's expertise in areas like public relations, investor relations, and marketing complements LLYC's existing offerings.This move aligns with LLYC's focus on Spanish and Portuguese markets, offering strategic value for clients spanning both continents.Future outlook:LLYC plans further acquisitions in the US market, fueled by their successful buy-and-build strategy.The company remains committed to its ambitious growth plan, aiming for significant expansion across key markets.

Tapping Regional PR Strength: Strategic Integration over Numbers Game

As regional public relations (PR) continues to expand its influence, it brings a distinct set of strategies to the table, tailored to the nuances and preferences of local audiences. These strategies often leverage deep understanding of regional cultures, languages, and media landscapes, allowing for more targeted and impactful communication. By tapping into grassroots networks, local influencers, and community events, regional PR fosters authentic connections and builds trust within specific geographic areas, offering a personalised approach that resonates with diverse audiences.With over 100 languages, India’s diversity offers a huge potential for regional content. Couple this with the increase in literacy rate – which stands at 77.7% in 2023, an increase of 5% as compared to the 2011 census – and it is not surprising that regional media has been on a steady growth trajectory. In fact, the top two newspapers in the country in terms of circulation are Dainik Bhaskar and Malayala Manorama, both non-English publications.“People across the country prefer consuming news in their native language and to effectively communicate with such a diverse audience, we need to be proficient in regional languages – either by building expertise in-house or collaborating with regional language specialists,” pointed out Jaideep Shergill, Co-Founder, Pitchfork Partners.To leverage the reach of regional media, the approach by the PR industry needs to change. Shergill noted, “We tend to develop initial drafts and content in English, with subsequent translation into various regional languages. Things do get lost in translation, bringing inevitable gaps. Addressing this challenge requires a nuanced comprehension of the target audience and effective collaboration with vendors and associates who specialise in regional languages. For instance, a media interaction can have someone from the PR organisation who speaks the local language, thus reducing the possibility of ambiguity or miscommunication.”Other impactful measures can include building a strong regional presence, incorporation of the relevant Indian languages in PR communication, and strategies driven by the preferences and cultural values of specific regions to build meaningful and long-term connections with local audiences.Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group, too, believes in the immense potential of regional PR in the ever evolving landscape of India. He observed, “Dramatically increased smartphone penetration is changing the way people in small towns and rural India consume information. The strength of regional language media and social media has brought about a huge cultural shift in consumer behaviour, especially amongst the youth of our country. Brands have realised the importance of capturing the attention of regional and rural audiences.”Ismail further said, “Our strategy for regional PR seamlessly integrates a profound understanding of local cultures, languages, media landscapes, social media trends and usage of data with the flexibility to adapt to evolving dynamics. We prioritise fostering an appreciation for local nuances, enabling us to craft authentic and impactful storytelling that deeply resonates with diverse audiences. Across our brand portfolio – from The Leela, Porsche to Paree – we have integrated regional PR into the overall media canvas seamlessly.”Elaborating on their work with SOCIAL, Ismail said that it is where teams implement tailored strategies to connect with varied regional audiences across India through hyperlocal community engagement initiatives like engaging with local artists through workshops, collaborating with local businesses and communities through initiatives like pop-up stalls, displays, etc., to garner more visibility. “Through regional PR, SOCIAL effectively communicates its brand message, values, and offerings that build brand awareness,” he added.Pooja Chaudhri, Executive Director, Concept PR, too, believes that regional PR is growing at a fair clip. “As communication experts, we advise our clients to use the best possible tools to get their message across to their customers. With increasing growth in non-metros, regional languages play a crucial role. We must ensure that PR communication strategies are customised according to the regional customers and should not be an adaptation of a broader national one. I think, we live in a time when communication must be designed bespoke. With the rapid response that any communication evokes these days, the obsolescence of messaging is a genuine hurdle that needs to be crossed regularly,” she said.Valerie Pinto, CEO, Weber Shandwick India, noted that the emergence of regional PR marks a dynamic shift in how brands engage with audiences, presenting distinctive strategies in contrast to traditional national approaches. At the core of regional PR lies a deep understanding of culture, local dialects, traditions, and cultural sensitivities, ensuring that messages resonate authentically. It is about adapting messaging, imagery, and campaigns to harmonise with local preferences and humour, ultimately enhancing brand relevance on a personal level.“But beyond just tailoring content, regional PR places a strong emphasis on community engagement. By comprehending local event landscapes and grassroots initiatives, brands can authentically participate and contribute, fostering goodwill within the community. In the realm of regional PR, it is not just about reaching an audience; it is about becoming an integral part of the community tapestry, creating connections that go beyond marketing strategies,” Pinto added.“Regional PR has always been a great way to take the message down to the grassroots,” said Tarunjeet Rattan, Managing Partner, Nucleus PR. At the same time, she observed, “However, there has been an interesting trend evolving, where the evolution of regional media and audiences has turned the tables on Metro PR. Now, when you look at integrating Regional PR into your overall plans you have to leverage it more strategically with good story pegs, rather than using it to boost your coverage docket. This signifies an overall move towards strategic integration rather than playing in the numbers game.”

Vigor Media Wins PR Mandate for Alstone, Cladding Solutions Pioneer

Vigor Media Worldwide, a renowned global media agency, has won the Public Relations (PR) mandate for Alstone. A leading metal composite brand in the country, Alstone is the foremost manufacturer of High-Pressure Laminate (HPL), Aluminium Composite Panels (ACP), Aluminium Louvers, and Aluminium Honeycomb in India.This partnership reflects Vigor Media Worldwide's expertise in PR and communication. With its legacy of trust and successful ventures, Alstone has emerged as a brand synonymous with excellence in the architectural solutions industry. Specialising in creating high-impact design statements with spectacular and long-lasting architecture, Alstone has redefined the cladding segment.Expressing his enthusiasm about this partnership, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide, said, "We are pleased to join hands with Alstone, known for its exclusive range of exterior and interior solutions. Our goal is to highlight Alstone’s innovative products and its position in the industry as a trendsetter."Mr. Sumit Gupta, Managing Director, Alstone Manufacturing Pvt. Limited, said, "We are delighted to take Vigor Media Worldwide on-board for our PR needs. With their expertise and strategic approach, we are confident that this collaboration will strengthen our brand presence and help us reach new heights.”Alstone has its state-of-the-art production facilities in Dehradun (India) and Dubai to cater to Indian and international markets. They have their in-house high tech modern coating line to help us to deliver precise, customized products along with timely delivery under expert supervision. Alstone pioneered metal- based HPL, A2 Grade Non-Combustible Panels, and metal-based Louvers in India.Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and many more. The agency's client portfolio includes top-of-the-line brands in the industry.

Glocal Slam Dunk to Manage PR for 8th NE 3x3 Basketball Challenge

The 8th edition of the North East 3x3 Basketball Challenge is proud to announce its partnership with Glocal Slam Dunk Communications as the official Public Relations agency for the upcoming tournament, scheduled for the 1st and 2nd of March 2024. Organized by Touchline Basketball, in collaboration with the Meghalaya AIDS Control Society, the sporting event is endorsed by FIBA3X3 the world body of 3x3 Basketball and the Meghalaya Basketball Association.The North East 3x3 Basketball Challenge has grown to become a hallmark event, showcasing extraordinary basketball talent and fostering a sense of community within the sport. In addition to promoting the sport of basketball, the North East 3x3 Basketball Challenge is also leveraging its platform to raise awareness for a crucial cause. Partnering with the Meghalaya AIDS Control Society, the event aims to educate and inform attendees about HIV/AIDS prevention and treatment, using the power of sport to drive positive change in the community.Talking about the same Akilesh Subramanian CEO of Glocal Slam Dunk Communications said, "We are honoured to be entrusted with the role of official PR partners for the 8th edition of the North East 3x3 Basketball Challenge. This event is a beacon for basketball enthusiasts in the region, and we are committed to leveraging our expertise to elevate its prominence. Apart from growing the sport what attracted us towards the project was the organizers were using the power of sport to drive positive change in the community.”Talking about the same, Mr. Andrew Suting of Touchline Basketball, “We believe that The Glocal Slam Dunk Communications expertise in producing compelling content will play a vital role in our mission to reach a wider audience.”Known for its dynamic mix of thrilling competitions and spirited camaraderie, the North East 3x3 Basketball Challenge continues to captivate audiences, drawing top-tier athletes and passionate fans from far and wide.

Bharat Bridge Communications launches in Mumbai

Bharat Bridge Communications, a new public relations agency, has announced its official launch in Mumbai on February 19, 2024. The agency, founded by three dynamic and experienced professionals - Ashwin Bhat, Akhilesh Dhar, and Priyank Rana, promises to offer unique and innovative PR solutions to businesses and brands across India.Bharat Bridge Communications aims to bridge the gap between brands and their target audience, utilizing a comprehensive range of services, including traditional PR, digital marketing, social media management, and event promotion. With a strong commitment to delivering results and a focus on building long-lasting relationships with clients, the agency is poised to become a leading player in the world of public relations and communications.Co-founder Ashwin Bhat said: "We are thrilled to launch Bharat Bridge Communications and introduce our innovative approach to public relations. Our diverse backgrounds and expertise in the industry will enable us to provide unparalleled service to our clients, helping them reach their goals and build stronger relationships with their audience."Akhilesh Dhar, another co-founder, added: "At Bharat Bridge Communications, we believe in a client-centric approach. Each client's needs are unique, and we are dedicated to crafting tailored solutions that drive results and create lasting impressions."

OpenAI unveils Sora which can create instant videos

OpenAI has unveiled Sora, its text-to-video model. Sora can generate realistic and imaginative scenes from text instructions.The AI model can create videos up to a minute long while maintaining visual quality and adherence to the user’s prompt. OpenAI announced that Sora is able to generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt, but also how those things exist in the physical world. Regarding weakness, the company stated: “Simulating complex interactions between objects and multiple characters is often challenging for the model, sometimes resulting in humorous generations.”“We’ll be engaging policymakers, educators and artists around the world to understand their concerns and to identify positive use cases for this new technology. Despite extensive research and testing, we cannot predict all of the beneficial ways people will use our technology, nor all the ways people will abuse it. That’s why we believe that learning from real-world use is a critical component of creating and releasing increasingly safe AI systems over time,” said OpenAI in a post.The featured image above is the screenshot of this prompt given: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

Ethical PR In Action: Building Trust through Transparency

Authored By: Anindita Gupta, Founder, Scenic CommunicationIn public relations, being authentic and truthful goes beyond just being clear; it involves consistently speaking the truth, showing sincerity, and staying true to your values. Genuine brands stay true to who they are and what they believe in, creating a strong connection with their audience that's about more than just buying things. This means talking in a genuine and sincere way. It's not just about using carefully planned messages and rehearsed answers. Organizations can show their real and true, making a connection with their audience.In Authentic PR, being honest and open is super important for building strong connections. It's not just about being clear; it's about openly sharing your plans, what you're doing, and the results in every talk. When you're truthful about what you want to do, what you're working on, and what happens as a result, it's like having a clear window into how your organization operates. People can see the real efforts, values, and intentions behind every decision.Being honest isn't only good for people outside your organization; it's just as crucial for everyone inside too. Inside, it creates a trusting and understanding work culture. When your team knows that the organization is open about its goals, plans, and results, it makes everyone feel connected and working towards the same goals. Outside, being truthful builds trust with your audience, like customers or partners. When people see that you're not just saying things but doing them, it makes you trustworthy. This trust becomes the base for long-lasting relationships, loyalty, and a good reputation.So, Authentic PR is a promise to be open and sincere. It's about creating a communication environment where every word matches the values and actions of the organization. This builds a strong foundation of trust that can handle challenges and builds positive relationships with everyone connected to your organization, whether inside or outside.Being clear and open is crucial for getting stakeholders involved. When organizations share understandable information, they encourage stakeholders to join discussions, give feedback, and be part of decision-making. This involvement lets organizations understand what stakeholders need and worry about, leading to smart and ethical decisions. Clear communication also helps organizations deal with conflicts of interest, talk about risks or problems linked to what they do, and ask stakeholders for ideas on how to handle these issues. By collaborating like this, organizations build stronger relationships with stakeholders, making sure that what they do matches the interests and values of the people they serve.Challenges faced: Doing ethical PR isn't always easy. PR professionals face challenges like conflicting interests, the pressure for quick results, and the temptation to bend the truth for short-term gains. Even with these difficulties, ethical PR means sticking to what's right.In today's world of communication, ethical PR isn't just a nice-to-have; it's a must. It's the key to gaining trust, keeping a good reputation, and building long-lasting relationships. Every PR professional should base their work on ethical practices. In a world full of information, being honest, transparent, and having integrity makes you a trustworthy source of communication. Ethical PR isn't just a choice; it's the only way to have lasting success in the field.Conclusion: In today's world of talking to people, doing PR the right way isn't just something nice; it's important. It's like the key to building trust, keeping a good name, and making long-lasting connections. Every PR person should base their work on doing things ethically. In a world full of information, being honest, open, and having integrity makes you a person others can rely on. Doing PR, the right way isn't just an option; it's the only way to have lasting success in the ever-changing world of public relations.

Weber Shandwick unveils healthcare fellowship to elevate Black talent

Weber Shandwick is stepping up its efforts to diversify its healthcare practice with the launch of a new fellowship programme specifically designed for Black undergraduate students.Called HealthFellows, the programme targets STEM-focused Black students and is developed in partnership with the Ron Brown Scholar Program, a renowned leadership development organisation.The 32-week pilot programme equips participants with vital skills in communication, marketing, digital content creation, client management, and hands-on experience through real-world client projects.Weber Shandwick boasts an ambitious goal: hiring 80% of the inaugural class upon graduation.This initiative tackles a crucial challenge in healthcare PR: the lack of diversity in communication teams, hindering effective outreach to diverse populations."Representation is critical," emphasizes Jamie Dowd, president of Weber Shandwick Health Americas. "Our staff needs to reflect the audiences we serve, and this program fosters that change."Judith Harrison, Chief DE&I Officer at Weber Shandwick, highlights the programme's strategic design: "Matching Ron Brown Scholars' STEM expertise with our science-based communication needs creates a powerful synergy."Building a Brighter Future:The inaugural class includes seven talented individuals: Asha Yearwood (Northwestern), Brianna Freeman (Vanderbilt), Brooke Solomon (Howard), Harmony Arungwa (University of Pittsburgh), Jahnea Pressley (Temple), Jonathan Goshu (Brown), and Jordan Richardson (Howard).By nurturing the next generation of Black communication professionals in healthcare, Weber Shandwick and the Ron Brown Scholar Program are paving the way for more inclusive and impactful communication in the healthcare industry.This programme builds upon a longstanding partnership between Weber Shandwick and the Ron Brown Scholar Program.By investing in diverse talent and fostering career development in healthcare communication, Weber Shandwick sets a positive example for the industry, promoting meaningful representation and effective communication within healthcare.

Bridging the Divide: Prioritizing Client Perspectives in PR Agencies

Authored by Kulpreet Freddy Vesuna, Founder & Managing Director, Impact PR Pvt Ltd.The world of PR can feel like a constant dance between understanding client expectations and delivering impactful campaigns. While agencies strive to be strategic thought leaders, clients often have their own viewpoints and desired outcomes. This disconnect can lead to frustration, missed opportunities, and ultimately, unsuccessful campaigns.So, how can PR agencies bridge the gap and truly prioritize client perspectives? Here are 7 key strategies you can adopt:1. Beyond the RFP: Unveiling the True PictureDon't treat the RFP as the be-all and end-all. While it outlines basic needs, prioritize in-depth discussions. Go beyond generic questions and actively listen to the client's story, challenges, and long-term aspirations. This deeper understanding goes far beyond ticking boxes and lays the foundation for a genuinely aligned strategy.2. Speak Their Language, Not Industry JargonRemember, you're not just communicating with PR professionals. Tailor your language to the client's level of industry knowledge. Avoid technical jargon and focus on translating PR tactics into tangible benefits and outcomes they can readily understand.3. Show, Don't Just Tell: Data-Driven StorytellingClients already know everything about their sector and are bombarded with information. Cut through the noise with data-driven stories that showcase the potential impact of your proposed strategies. Utilize relevant industry statistics, case studies, and competitor analyses to show a clear picture of how your approach will move the needle for their specific needs.4. Co-Creation: Empowering PartnershipDon't present a finished product; always involve the client in the creative process. Facilitate brainstorming sessions, invite feedback on different options, and actively co-create the campaign. This fosters a sense of ownership and buy-in, ensuring the final strategy truly reflects their vision and expectations.5. Manage Expectations ProactivelyDon't overpromise and under deliver. Establish realistic timelines for achieving results and manage expectations proactively. Regularly communicate progress, address any concerns promptly, and be prepared to explain any necessary adjustments along the way.6. Measure and Demonstrate ValueQuantify the impact of your campaigns using relevant metrics aligned with the client's specific goals. Go beyond vanity metrics like media mentions and showcase how your efforts translate into tangible business outcomes, like increased brand awareness, website traffic, or even sales conversions in some cases.7. Transparency and Flexibility: Building TrustBe upfront about potential challenges, limitations and budget. Explain the value proposition behind each service and be prepared to answer questions. Additionally, demonstrate flexibility and willingness to adapt your approach based on client feedback throughout the campaign.Remember, prioritizing client perspectives isn't just about delivering a service; it's about building trust and fostering long-term, mutually beneficial partnerships. By implementing these strategies, PR agencies can bridge the gap between expectations and reality, ultimately achieving success for themselves and their clients.Start bridging the gap today! Encourage open communication, actively listen to your clients, and demonstrate your commitment to understanding their unique needs and perspectives. By prioritizing their viewpoint, you'll set the stage for successful, impactful PR campaigns that deliver real value.

Confiance Communications Secures PR Mandate for BeBetta

 Confiance Communications, a leading integrated Communications Agency specialising in brand-building for startups, announces the acquisition of the PR mandate for BeBetta, a revolutionary sports engagement platform. Founded in 2023 by dynamic entrepreneur, Meet Shah, BeBetta aims to redefine sports engagement by prioritizing passion, camaraderie, and social interaction among sports enthusiasts. Unlike traditional fantasy sports platforms, BeBetta introduces a groundbreaking approach where users can compete with friends and rivals without risking their money, fostering a unique and engaging experience. Through BeBetta's strategic brand partnerships, users can still win rewards, striking a perfect balance between the thrill of betting and the fun of participation.Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are excited to partner with BeBetta on this journey to revolutionise sports engagement. BeBetta's innovative approach to gratifying sports lovers with rewards and a community-oriented offering is poised to make strides in the industry. As their communications partner, our aim is to build brand narratives that resonate with sports enthusiasts across the country, and establish BeBetta as a frontrunner in the sports engagement landscape.”Commenting on the partnership, Meet Shah, Founder & CEO, BeBetta said, “At BeBetta, we are driven by the desire to create a unique and socially interactive sports engagement platform. Our partnership with Confiance signifies a crucial step towards ensuring the efficient communication of our vision, and keeping our stakeholders abreast of our proposition. Together, we aim to build advocacy for sports engagement alternatives beyond fantasy sports and RMG, and redefine the way fans engage with their favorite games.”Established in 2019 by seasoned publicist Bushra Ismail, Confiance Communications has solidified its reputation as one of India's most dependable and results-driven PR agencies, particularly within the startup and venture capital ecosystem. Renowned for consistently delivering on commitments, the agency boasts an impressive track record of elevating the media presence of over 60 organizations both in India and internationally. Exhibiting an unparalleled ability to engage with key stakeholders, Confiance actively cultivates strong connections for its clients across target audiences, industry peers, and the investor community. The agency's prestigious clientele includes well-known brands such as CashKaro, The Quorum Club, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, Pentathlon Ventures, Zeeve, among other distinguished names. Noteworthy former clients who have collaborated with Confiance include Lenskart, PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone, to name a few.

Jennifer Allison joins Gagen MacDonald as Managing Director

Jennifer Allison, former Chief Communications Officer at National Instruments, has assumed the role of Managing Director at Gagen MacDonald, infusing over two decades of expertise into her new position. In her capacity, Allison will guide clients through various facets of business evolution, spanning culture enhancement, employee engagement, digital strategies, the future landscape of work, and the seamless integration of mergers and acquisitions.With a career predominantly rooted in corporate environments, Allison's tenure at National Instruments saw her orchestrating comprehensive communication strategies and spearheading a global team dedicated to fortifying and safeguarding the organization's standing. Prior to her stint at National Instruments, Allison dedicated 16 years to Dell Technologies, where she held key roles in communication and operations, including the Vice Presidency of Executive and Internal Communication.Maril MacDonald, Founder and CEO of Gagen MacDonald, commended Allison's arrival, noting her fervent commitment to the firm's mission and her wealth of experience in pivotal areas such as M&A, digital transformation, and reshaping the future of work. With Allison's values-driven approach, expansive professional network, astute business acumen, and unwavering pursuit of excellence, she is poised to deliver indispensable guidance to both clients and colleagues alike.Allison's appointment comes nearly a year following Gagen MacDonald's acquisition by APCO Worldwide, a move aimed at enhancing APCO's proficiency in transformational initiatives, employee engagement strategies, and fostering internal cultures. This strategic integration further enriched APCO's suite of corporate advisory services, solidifying its position as a leader in navigating organizational evolution.

Wing Communications Secures Public Relations Mandate for Posterity Consulting

In a significant development, Wing Communications, a leading digital, PR, and social media agency, has won the public relations mandate for Posterity Consulting, a renowned name in the field of human resources services and skilling. Wing Communications will be responsible for developing strategy-driven PR activities along with media duties for Posterity Consulting. The aim of the partnership is to highlight Posterity as a preferred partner in the field of human resource related services. Commenting on the partnership, the Director of Posterity Consulting, Mr. Chandra Shekhar said, “Wing Communications, a key PR player will serve as a communication bridge that will strategically place Posterity Consulting in the highlights of its domain between the speakers, delegates and the media. This synergistic partnership will see an inter-play of Posterity Consulting's human resource and organizational management expertise with Wing Communications' outreach capabilities”.Speaking of the association, the CEO & Co-founder of Wing Communications said, “Posterity Consulting, a certified Great Place to Work, is one of India’s leading talent and human resource services companies. We are confident that with our PR team expertise, we will be able to position the brand for maximum impact. In this collaboration, we will be executing creative, disruptive, and seamlessly driven impactful PR campaigns that would help in driving more proactive and personalized communication that will guide customers and improve overall outcomes.”This partnership marks a significant milestone in the journey of both Wing Communications and Posterity Consulting, promising a future of growth and success.

PRactice Inducts Zach James and Rishi Seth as Strategic Investors and Partners

Heralding an era of seasoned, independent Indian Public Relations (PR) professionals investing in the burgeoning, Indian PR industry, The PRactice - a leading full-service PR firm in India announced a strategic investment from Zach James and Rishi Seth, senior public relations, and communications advisors. The partnership marks a significant milestone as The PRactice enters its 25th year, reinforcing its commitment to growth, innovation, and its reputation as a trusted industry leader. Nandita Lakshmanan will continue as the CEO of The PRactice, with a focus on growth and driving excellence in client management. As strategic investors and partners, Zach and Rishi will actively participate in augmenting efficiencies in business operations, expanding opportunities across geographies and sectors and focusing on talent management. Their rich and vast experience and expertise will also be available to strategic clients.   Speaking on this development, Nandita Lakshmanan, Founder and CEO, The PRactice said, “The PRactice’s credentials will be significantly bolstered by the presence of Zach and Rishi. The synergies in our values and vision for building reputed PR firms in India to take public relations to the boardroom, will enhance the credibility and reputation of The PRactice even further. We are excited about multiplying the potential of The PRactice and deepening our relationships with our clients and prospects, with this landmark development.” Addressing the team at The PRactice earlier today, Zach said "Nandita and her team at The PRactice have meticulously crafted an impressive business and reputation, and therefore, has always been of interest to us for years. Our partnership is a strategic move to future-proof The PRactice, realize value and ensure relevance in this dynamic industry. Our shared vision is to focus on strengthening capabilities, introducing tech-driven innovations, expanding market reach, and prioritizing talent management.” Rishi Seth added, "We are thrilled to embark on this fantastic journey with Nandita and The PRactice, a well-established firm. At a time when the communications landscape is undergoing transformation, this first of its kind partnership will look to combine entrepreneurial agility and experience to realize growth opportunities within the thriving Indian market. "

Mastercard chooses Archetype for Asia-Pacific PR

Singapore: Mastercard has selected Archetype as its new agency for Asia-Pacific public relations, following a competitive review process, according to reports. Archetype will take over the regional hub mandate previously held by Golin, which parted ways with the financial services giant last year.Golin, the incumbent agency for over three years, did not participate in the recent pitch process.Archetype will lead regional corporate communications, storytelling, and strategic engagement, collaborating with existing local partners like Weber Shandwick.Barkha Patel-Zinzuwadia oversees communications, while Julie Nestor heads marketing and communications for Mastercard in Asia-Pacific.Barkha Patel-Zinzuwadia, SVP of Communications at Mastercard, said: "Following a rigorous pitch process, we selected Archetype for their strong understanding of the regional landscape and their ability to bring our communications story to life."The number of agencies involved in the pitch process is not officially confirmed. While Archetype takes over the regional hub, Weber Shandwick continues to handle local market PR in most of Asia-Pacific.Mastercard also collaborates with Ketchum for global communications, particularly in the US.Overall, this move reflects Mastercard's continued commitment to strengthening its communications efforts in the strategically important Asia-Pacific region.

MSL India Appoints Pallavi Bahuguna as North Lead

MSL, Publicis Groupe’s strategic communications and engagement firm, today announced the appointment of Pallavi Bahuguna as Senior Vice President and Head of MSL’s North operations. Her appointment underscores the firm's commitment to enhancing its footprint in the region. Pallavi is responsible for further strengthening MSL’s operations in the North region, and providing strategic counsel to MSL’s clients in the technology and allied sectors at a national level. She will be a part of MSL’s National Leadership Team. Pallavi is a seasoned communications professional with deep experience on both sides of the table, having spent two decades with marquee organizations and agencies. In her roles spanning diverse industries and geographies, she has deployed multi-channel communication and reputation management programs, strategic alliances, CSR initiatives and DE&I charters. In her most recent role, she was Director, Corporate Affairs and Communications at American Express, leading country level communication programs for consumers, colleagues and communities. Prior to that, she was associated with Coforgez (known as Coforge now) as the Global Communications Lead. In these roles, she led internal and external communication programs across all multiple stakeholder touchpoints. During her stints at Text100 (known as Archetype now), Integral PR and Weber Shandwick, she provided communication counsel to many leading brands in consumer lifestyle, technology, telecom and travel sectors.Amit Misra, CEO, MSL India, South Asia says, “We are thrilled to have Pallavi onboard. With her outstanding credentials and multifaceted communication expertise, I am confident of her leadership skills. We understand our clients’ growing need for omni- and multi-channel communication and reputation management services, as well our internal need to consistently nurture the next line of leaders, and this strategic appointment will bridge both needs.” Commenting on her appointment, Pallavi Bahuguna, Senior Vice President, MSL - North Lead, says,“MSL has built a market leading reputation as a great place to work and it is my privilege to join the team to further strengthen its existing portfolio and create new growth opportunities. I am looking forward to partnering with my colleagues and leveraging my strategic communications experience to nurture our talent and provide client delight.”

The power of human connection for communications professionals

Authored by Tilak Amitava Chowdhury - Communications ConsultantI was speaking to someone very senior in the communication industry recently and he expressed his concern that we are losing the human connection in the deluge of social media and internet. It is becoming rarer for people to actually meet someone in person and not just interact with the digital avatars. Digital and social media tools are enhancers to help us stay connected but that should not and need not replace the human connection.I started working in the PR industry when we used the fax machine and went with hard copies of press release to have a conversation with the journalists in person and discuss story ideas. We were encouraged to go for lunch with one journalist every month, wherein we got to know the journalist as a person and it helped us develop a better working relationship. Covid changed that. We plunged into digital world whole heartedly in the lockdown era with digital tools but we lost the human connection. It is undeniable that digital gives you more reach but there is no denying that the depth of the relationship comes through human connection only.    So, how does one get to stay connected with people in person in today’s digital native world?1.      Industry get together eventsThe PR and Communications industry is blessed to have stalwart media forums who regularly organize training sessions and award ceremonies. It is a great way to connect with the entire fraternity. It is also a great way to boost your own social media by clicking pictures of the event with your comments and tagging the relevant people from your network. So, these events can not only strengthen your social media but also help you grow your real network by the potential to meet new people and opening a whole new world of possibilities. 2.      Meeting colleagues over a drinkMeeting over a drink after work is a great opportunity to connect with your colleagues. In one of my earlier companies, we regularly planned these meetings where we dropped our designations and roles, meeting as friends. It is a good opportunity to know your colleagues as people and not just the professions they represent. It is a good opportunity for the HR teams to organize such initiatives and if there is no company budgets for such events, it could be organized with individual contributions. 3.      Alumni meets Most companies have realized the importance of staying in touch and have started the alumni meets. It is important to attend these meetings as it helps to stay in touch with your earlier colleagues who have now started working in another organization. Every old colleague has the potential to offer a new world of opportunity. It is important to not be out of sight and out of mind. And the only way to do that is to have regular human connection. 4.      Community GatheringsAs a Bengali, the Durga Puja celebrations are always special to me. It is a great time to meet friends and enjoy good food. It is also a time when one can get to know of new opportunities. It is very important for us to remember our roots and cultural values. It helps us connect with people at a very different level and know them well. 5.      Support a social causeAny social cause is a great unifier. Be it working to raise funds for community development to preventing cruelty to animals, there are lots of people from different backgrounds who come together for these causes. It is a great opportunity to identify the causes that one connects best with and attend activities aimed at creating a better world. In the process it may help us find ourselves and help us grow.6.      Join fitness activitiesIn Mumbai, we used to have football sessions every Friday which was attended by many friends from the advertising fraternity. It was a good way to meet many new people in person who were our potential colleagues and bosses in the future. Gyms and marathons are a great way to connect with new people who share your passion for fitness. Running a marathon is a great way to feel the positive energy of so many enthusiasts who are passionate about their wellbeing. ConclusionDigital and social media are integral to our lives today. But, it does not mean that they have to come at the cost of human connection. In fact, it will give us better connections if we are able to leverage both in person & digital connections and create a more holistic human experience. The more people we know in person, it will only motivate us to get inspired by their stories and create better digital content for our platforms. So the next invite you get for in person event, just go for it. It may open a whole new world of opportunities for you.

Enso Arabia partners with Rebecomms for Invest Saudi at MIPIM

Enso Arabia, one of Saudi Arabia’s leading event management agencies, has appointed Dubai-based Rebecomms to manage PR and communications for Invest Saudi’s presence at MIPIM 2024.Under the partnership, Rebecomms is leading Middle East, UK and European media relations in the run up to and during MIPIM, the world’s leading – and largest – real estate event, taking place in Cannes, France, 12-15 March.Invest Saudi will showcase KSA’s unprecedented investment in infrastructure, tourism transformation, world leading destinations and prime investment opportunities across three spectacular MIPIM pavilions. With more than 1,000 square metres of seafront exhibition space, it is Invest Saudi’s largest presence at MIPIM since its event debut in 2022.Headquartered in Riyadh, Enso Arabia is a full-service event management agency providing 360-degree services for KSA participation in national, regional and global events, including trade shows, road shows and corporate events. Enso’s assignment for Invest Saudi at MIPIM is led by Elie Daccache, who has worked with KSA government and private entities to deliver highly creative, comprehensively-managed events since 2014, including Invest Saudi’s previous participation in MIPIM.Rebecca Rees, Founder of Rebecomms, has more than 30 years’ media relations and communications experience, including 18 years in Dubai’s real estate, tourism and hospitality sectors. She also led Nakheel’s MIPIM PR and media relations strategy for four consecutive years as part of her decade-long corporate comms role at the Dubai-based master developer.

PR is revisiting storytelling narratives to create authenticity for consumers

In an era dominated by digital landscapes and evolving consumer expectations, the Public Relations industry finds itself at a pivotal juncture. With authenticity emerging as a cornerstone of brand-consumer relationships, the art of storytelling takes center stage. As the narrative landscape evolves, PR professionals are compelled to revisit traditional approaches. In this ever-changing landscape, the quest for authenticity becomes paramount, urging the industry to redefine its storytelling paradigms to forge deeper connections and foster genuine engagement in the digital age.Adgully reached out to some leading PR leaders to understand how they are revisiting storytelling narratives to create authenticity for the new age consumers.Jaideep Shergill, Co-Founder, Pitchfork Partners, noted, “In an age marked by abundance of information, where brands vie for attention amidst a cacophony of content, it has become imperative for the PR industry to leverage our storytelling expertise towards promoting more honest and authentic narratives. This strategic shift is even more relevant today as new-age consumers seek truth, rather than polished narratives. Any communicator in the 21st Century who caters to the younger demographic should have a detailed understanding of their audience’s thought process. They are the "King," as Marketing 101 reminds us, and our messaging needs to reflect their values and concerns; everything else will follow.”“This discerning generation is cognizant of the products and services that they use, with an inclination of avoiding products sourced unethically or manufactured through unfair labour practices. They have an ability to sift through volumes of content and select the most authentic narrative in the media that best reflects their preferences. In such a scenario, content becomes more than mere information; we as communicators must move beyond manufactured perfection and embrace real storytelling, flaws and all. Identifying a brand's unique story, prioritising transparency, showcasing positive impact, and utilising real consumer stories can be effective steps. Overall, communication should be rooted in values of the brand, and it should reflect in the narrative,” he further elaborated.Pooja Chaudhri, Executive Director, Concept PR, believes that storytelling is a potent tool to communicate something. She said, “We have grown up listening to stories and being inspired by them, even if they are untrue. For example, one story often told to emphasise that change needs to be gradual is that of a frog in a vessel that gets boiled when heat is increased slowly. We all take it as accurate, even though experiments have repeatedly shown that a frog jumps out of the vessel when the heat becomes uncomfortable, even if it increases gradually. I believe storytelling is more sequential, but adding the essence of narrative can considerably improve the impact. A narrative allows one to share different points of view, and highlight the core message. I believe that if adequately done, narrative storytelling can be a powerful tool to create authenticity for new-age consumers.”“The traditional storytelling methods of the PR industry often miss the mark with today’s consumers, who yearn for authenticity and genuine connections,” remarked Valerie Pinto, CEO, Weber Shandwick India. According to her, “To truly connect with this new-age audience, it is crucial to humanise your brand. Share behind-the-scenes glimpses and engage in authentic interactions. In the era of two-way communication, brands can no longer shy away; instead, they should embrace it. Encouraging user-generated content that mirrors diverse perspectives and experiences is essential. By involving consumers in the storytelling process, we not only build connections, but also cultivate a sense of shared ownership. After all, the heart of a brand lies in the stories it tells and the community it builds.”For Geetu Batra, PR & Communications Lead, Cheil India, the new-age consumer is Gen Z, which has just entered the workforce and, in a few years, may become the dominant consumer segment. It is important to create bespoke content that is tailored to their tastes and preferences. She noted that it is the first generation to be born into the age of social media and has a form for ever-shortening attention spans. So, narratives that lend themselves to short-format content like videos and reels will pass muster. The content needs to be visually appealing so that it doesn’t get passed over for another high-decibel video.“They are not avid platform loyalists, so do not hesitate to experiment with formats like videos, articles, and podcasts while crafting the narrative. There is no easy answer, but it pays to remember that authenticity is the byword for this generation, and sticking true to the values that we espouse is paramount at the end of the day,” Batra advised.

How C-Suite can use PR to build thought-leadership

By Sonam Shah, Founder and CEO, Treize CommunicationsPublic Relations has always been a compelling way of building thought leadership for the C-Suite and with time this need is increasing. With more and more platforms to share views, growing digital penetration and increase in content consumption, the need to build an independent identity is growing within C-Suite.This need no more stands important to just entrepreneurs but is now also imperative for all professionals across various sectors. This PR activity helps not only in chiming in a recall value, but also in showing relevance within stakeholders. With a plethora of content to consume, it is important that thought leadership is built in a right manner within the target audience.C-Suite which consists of the top-level management in any company is the core team which runs the business, ensures the company is stable and is the team which plays a large role in decision-making. They hold a very important role in shaping trends and market analysis, thus having a great impact on stakeholders.Top-level executives bring in a certain authority and voice of the industry to the public which has a great impact on how people perceive the organisation. Not only this, but these individuals also bring in a lot of expertise. As they are either industry veterans who have been across decades in the industry and/or entrepreneurs who have a visionary outlook. They hold massive industry experience and understanding of the industry and can add a lot of value to the media outlets as well. The knowledge and expertise they impart via PR help shape the new entrants.Here are some reasons why C-Suite executives should have strong thought leadership:Personal Branding:C-Suite representatives are the ones who are usually on the ground, at events and meetings. They are the face of the company. Having a media image and presence helps build initial awareness about them while introducing themselves.By using the right PR Tool, they can clearly articulate their expertise, values, and unique perspectives. It helps in conveying the key message and building an image they want to project for themselves and the company. With rapidly evolving media space, having personal branding is imperative.Connect with Stakeholders:Sharing regular opinions and views in the media helps strengthen leadership skills and reflects knowledge. Leveraging the right kind of media opportunities and outlets promptly can add a lot of value for the spokesperson. Speaking on the right trend at the right time, garners quality media publications.The articles can then be shared on individual social media handles, which increases value within connections.Helps build relationships with journalists and industry influencers:By being active in sharing views and opinions on industry matters, one can build a strong network of influencers and communities. We are in times where digital presence is essential and this can help build a strong LinkedIn network. Having a clout of right industry experts helps brings in right connections and influences in a smart manner.Platform to showcase knowledge:Leveraging thoughtful op-eds and articles on relevant B2B publications helps them with an opportunity and platform to showcase their experience. Using the right mix of mediums, such as articles, blogs, whitepapers, videos etc. provides an opportunity to offer valuable insights and solutions to current challenges present in their industry.It’s important to understand that once you start the journey towards building your voice in the media, remember to stay consistent. This practice can go a long way in sustaining your expertise and knowledge adding much higher recall value. Remember that thought leadership is not built overnight. It requires a steady and long-term commitment. By actively engaging in strategic PR activities, C-Suite executives can enhance their personal brand, establish authority in their industry, and contribute positively to the overall reputation of the organization.

SpeakIn acquires Innovative Solutions

SpeakIn, the world's leading platform for speakers, coaches, and thought leaders, has acquired Innovative Solutions, a PR and brand management firm. This strategic move strengthens SpeakIn's global reach and empowers their network of over 18,000 experts to build even stronger personal brands.SpeakIn has always connected top-tier talent with speaking opportunities, but this acquisition unlocks a new era of brand building. With Innovative Solutions' expertise, SpeakIn can now offer:Amplified visibility: Experts will gain access to PR, media training, and content creation, propelling their voices onto various platforms.Enhanced credibility: SpeakIn's brand management prowess will build trust and recognition within each expert's field.Tailored support: Dedicated training modules will equip CEOs and leaders to leverage personal branding for impact.A shared vision: Both companies are united in their commitment to creating authentic, impactful brands. Deepshikha Kumar, SpeakIn's Founder, emphasizes, "This acquisition empowers experts to reach broader audiences and achieve greater impact." Arun Anand, from Innovative Solutions, echoes this sentiment, highlighting the value of "elevating both the company's and its experts' brand value."Expanding services: SpeakIn's existing "SpeakIn Expert Marketing Program" gets a boost with this partnership. CEOs and leaders will now have access to diverse media channels to share their expertise and make a difference.SpeakIn acquires Innovative Solutions through an "acquihire" model, integrating their team and expertise seamlessly. This allows for comprehensive marketing, PR, and amplification services for all SpeakIn experts.As SpeakIn expands across 29 countries, their focus turns to empowering experts everywhere. This acquisition fuels their growth trajectory and supports experts in their continuous development.With a decade of experience, Innovative Solutions has established itself as a leader in PR, content creation, and brand management. Their impressive client list and strong media network make them a perfect partner for SpeakIn's global ambitions.Beyond speaker services, SpeakIn is Asia's largest digital campus for professional development. They offer 1:1 coaching and group sessions led by industry veterans, addressing crucial topics like leadership, motivation, and sustainability.Over 1.5 million professionals across eight countries have benefited from SpeakIn's platform. With this acquisition, SpeakIn is poised to empower even more individuals and organisations to connect, learn, and grow.

Organix chooses Cirkle for PR and influencer marketing

B Corp baby and children's food brand Organix has appointed Cirkle as its new PR and influencer marketing agency, following a competitive pitch process. Cirkle will take over from The Fourth Angel, which held the account for the past four years.Cirkle, itself a B Corp-certified agency, impressed Organix with its shared commitment to social responsibility and purpose-driven storytelling. Kate Gibson, Managing Director of Cirkle Consumer, expressed their enthusiasm: "Our values are so well aligned and we're excited to join Organix at this stage, marking the start of a brilliant working relationship. We're privileged to showcase the brand's existing purpose-led work."Cirkle's remit goes beyond traditional PR, encompassing consumer, trade, and corporate communications, alongside influencer marketing and content creation. They will also engage retail trade audiences with Organix's CSR initiatives and B2B thought leadership.Organix Marketing Director Mandy Bobrowski welcomed Cirkle as a strategic partner for their ambitious growth plans: "We're thrilled to welcome Cirkle, joining forces with our existing agencies The Ninety Niners and VCCP. We thank The Fourth Angel for their impressive contributions and wish them well."Founder Angie Moxham of The Fourth Angel reflected on their successful partnership: "We've had a fantastic four years with Organix, creating award-winning campaigns like 'Good for Planet Good for You' and the 'A-Z of Great Food'. As our tenure ends, we wish them all the best for the future."Cirkle brings to the table extensive experience working with major brands like Birds Eye, Tango, and Mars Petcare. This partnership positions Organix for continued success in communicating its purpose-driven mission and reaching its target audiences.

The Idea Agency partners with hospitality brands for PR and comm service

The Idea Agency, an integrated communications and marketing agency, has recently expanded its portfolio by partnering with hospitality, lifestyle, and luxury brands in the middle east region. The agency's recent account wins include prominent names in the hospitality sector, such as Th8 Palm Dubai Beach Resort (a Vignette Collection property under IHG), InterContinental Durrat Al Riyadh Resort & Spa, and Wirgan Makkah Al Azizieh and Wirgan Makkah Al Noor hotels. Additionally, they have secured La Gita in the hospitality sector, Kartell in the retail segment, and Hysek in luxury watches.Rita Boustany, the Managing Partner of The Idea Agency, expressed pride in these new associations and highlighted the agency's commitment to long-term business relationships, noting that many clients have been with them for over a decade.The agency's dedication to its existing clients remains unwavering, with continued service to leading brands across various categories. These include destination marketing for the Ajman Department of Tourism Development and Ajman Museums, as well as hospitality services for Grand Millennium Al Wahda and Fujairah Rotana Resort & Spa. The agency also caters to luxury retail brands such as Western Furniture, Natuzzi Italia, and a Dubai-based furniture manufacturing company.With these new partnerships and continued commitments, The Idea Agency is poised for further growth and expansion of its services in Saudi Arabia and beyond.

Alex Aiken transitions from UK Government Comms Chief to UAE ministry role

After a distinguished 12-year tenure within the Civil Service, Executive Director of UK Government Communications, Alex Aiken, has announced his departure to embark on a new chapter as a communications advisor to the Ministry of Foreign Affairs in the UAE. His transition is scheduled for April.In his new capacity, Aiken will serve as a trusted advisor to the Ministry of Foreign Affairs, collaborating closely with Afra Mahash Alhameli, the ministry's director of strategic communications.Simultaneously, Aiken's wife, MP Nickie Aiken, has revealed her decision to step down at the upcoming General Election, slated for later this year.Aiken's illustrious career includes spearheading the 2014 establishment of the Government Communication Service (GCS), a pivotal professional entity representing over 7,000 communicators within the UK civil service. Under his leadership, the GCS has set a global benchmark for excellence in public sector communications.He further elaborated on the scope of his upcoming role, emphasizing its multifaceted nature, encompassing storytelling, communications counsel, and strategic evaluation. Aiken expressed genuine excitement about this next phase of his career.Having served under five Prime Ministers across four administrations, and navigating through myriad national events including elections, referendums, and global crises, Aiken feels a sense of fulfillment in his contributions. He remarked that he is honoured to have served the Cabinet Office and collaborated with countless dedicated colleagues. The Cabinet Office affirmed that Aiken's transition adheres to established protocols, having undergone rigorous vetting under the Cabinet Office Business Appointment Rules. Plans for appointing Aiken's successor within the GCS will be unveiled in due course.Notably, in 2021, Simon Baugh was appointed as the GCS's inaugural CEO, while Aiken retained his position as executive director with a focus on national security and international affairs.Recognized for his exceptional contributions, Aiken received the Outstanding Individual Achievement award from PRovoke Media in 2022. His pivotal role in crafting the communications strategy surrounding the passing and funeral of Queen Elizabeth II underscored his leadership and strategic acumen.

PR Professionals Appoints Sanjay Gupta as CEO

PR Professionals, the flagship of PRP Group, today announced the appointment of Sanjay Gupta as the Chief Executive Officer (CEO) of PR Professionals. With an illustrious career spanning over 30 years, Sanjay Gupta brings a wealth of experience to the organization, having worked with renowned Global and Indian corporations. He has previously served as the Vice President of Marketing at Nissan Motor India, and his professional journey includes roles at Hyundai Motor India, Toyota Kirloskar Motor, Honda Motorcycle & Scooter India, and GE Motors India Ltd, among other distinguished organizations. Having worked in Fortune 500 companies such as GE, Toyota, Nissan, and Honda, Sanjay has also made notable contributions to Indian companies like DCM Shriram, Electronica Machine Tools, Advance Valves, M3M Group, and Intex Technologies. Sanjay Gupta expressed his enthusiasm, stating, "I am thrilled to join PR Professionals, a company known for its excellence and innovation in public relations and communications, and feel that PRP Group has all the elements to propel it into a world-class Image & Brand Solution provider across industries & various Government sectors.”Mr. Gupta's impressive career is marked by his substantial contributions to numerous sectors, including industrial products, FMCG, automotive, and education. He has a proven track record of delivering exceptional results, having played a pivotal role in generating business worth INR 3000 crore (USD 350 million). His core competencies include marketing corporate communication and PR, digital and social media marketing, business plan development and execution, and team leadership and mentoring. Mr. Gupta has successfully launched and managed multiple brands, products, and campaigns in both the B2B and B2C segments and has expanded into new markets and territories.Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals shared "We are delighted to welcome Sanjay Gupta Sir as our CEO. His extensive experience and exceptional marketing and strategic leadership track record will undoubtedly drive our company to new heights of success. We are confident that his vision and expertise will further strengthen PR Professionals' position as a leader in the public relations industry"A Mechanical engineer and a postgraduate alumnus of S.P Jain Institute of Management & Research, Mumbai, Sanjay is a regular guest speaker at India's prestigious management institutes like FMS Delhi, Amity University, SPJIMR, ITS, etc.PR Professionals is a 360-degree public relations and communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

Confiance Communications secures PR Mandate for ONDC’s uEngage

Confiance Communications, an integrated Communications Agency known for its specialisation in startups’ brand-building, has acquired the PR mandate for uEngage.Founded by serial entrepreneur Sameer Sharma, uEngage is a breakthrough enterprise technology startup enabling restaurants, cloud kitchens, grocery stores, and meat/fish sellers to build in-house capabilities for online ordering and delivery, and save significantly on skyrocketing aggregator commissions. Notably, it is also the No.1 F&B Seller App on the Government-backed ONDC platform and has empowered numerous restaurants to enhance their bottom line. Confiance will leverage its deep comprehension of India's startup and technology ecosystem, along with a nuanced understanding of the SaaS space, to spearhead uEngage's all-encompassing communications strategy. This entails tailoring a resilient PR framework, intricately shaping uEngage’s brand messaging, fostering enduring relationships with media and stakeholders, and creating a dynamic content strategy. The primary objective of this collaboration is to fortify uEngage’s market position & industry narrative, thereby augmenting its impact and empowering hyperlocal businesses with cutting-edge technology services. Speaking about the partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are thrilled to embark on this journey with uEngage as their strategic communications partner. Our primary focus is on fostering visibility for uEngage’s tech prowess as they tackle the most-daunting challenge of the online food delivery landscape head-on. Considering the low margins restaurants operate on, uEngage’s proposition is a game-changer for them and we aim to amplify their vision amongst stakeholders, for maximum impact. Aligned with the brand’s PR objectives, our campaigns will majorly target restaurant owners, F&B brands, and existing & potential collaborators in this domain.”Commenting on the partnership, Sameer Sharma, Founder, uEngage said, “This collaboration with Confiance marks a pivotal step for uEngage, towards amplifying our vision in the market. This strategic partnership reflects our commitment to effective communication. Together with Confiance, we aim to elevate our brand share of voice, and reinforce our position as innovators in empowering hyperlocal D2C businesses through technology.”Founded by seasoned publicist Bushra Ismail in 2019, Confiance Communications has created a recognition for itself as one of India's most reliable and outcome-driven PR agencies in the country’s start-up and VC ecosystem. Known for delivering on promise, the agency has an exceptional track record of catapulting the media presence of over 60 organisations in India and abroad. Demonstrating an unparalleled capacity to engage key stakeholders, Confiance forges robust connections for its clients, with their target audiences, industry stakeholders, as well as, the investor community. Its esteemed clientele comprises notable brands including CashKaro, The Quorum Club, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, Pentathlon Ventures, and Zeeve, among other distinguished names. Notable former clients that have collaborated with Confiance include Lenskart, PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone, to mention a few.

Astrum & NGage ink an exclusive Strategic Alliance

Astrum, India’s first research-based strategic communication advisory that uses science of persuasion™ to understand and shape public opinion ethically, and NGage, Sri Lanka’s pioneer in Integrated Marketing Communications and Public Relations, inked an exclusive strategic alliance that cements India and Sri Lanka connectivity with a partnership that benefits clients in both nations. This mutually exclusive partnership capitalizes on the growing economic strength of the South Asian sub-continent, home to one of the largest and fastest growing free market economies in the world today. The partnership will see both Astrum and NGage collaborate to offer clients in India and Sri Lanka a seamless service experience and leverage each other capabilities to offer ‘research-based multidisciplinary strategic communication solutions.’ The agreement also envisages an active ‘talent exchange’ programme to develop specialist capabilities and offer growth opportunities to team members in both firms. “The communication world is not what it used to be, because the shelf-life of the old normal has expired and the ‘New World’ demands new paradigms of strategic communications. The combined acumen of Astrum and NGage will help clients successfully negotiate the complex landscape of Reputation, Risk and Regulation in this new world.” says Ashwani Singla, Founding Managing Partner of Astrum. He adds, "Our partnership is built on a shared passion for a science-powered approach to shape powerful narratives that deliver outcomes that matter to our clients.” Commenting on the tie-up, Nimal Gunewardena, Founder Chairman & Chief Strategist of NGage Good advocacy & PR, says, “I am delighted at the prospect of working again with Ashwani Singla, who invited us to join BM in 2008, and has now promised to help reinforce our expertise and international access. Our affiliation with Astrum enables us to help Sri Lankan companies as they increasingly go into regional markets, and Indian companies to build their brands here. while bringing access and expertise for national projects and FDI promotion.”

Wing Communications bags PR mandate for Colive

Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for Colive, India’s leading co-living player. Wing Communications will be responsible for crafting and executing strategic PR campaigns and media relations for the brand. The objective of the partnership is to showcase Colive as the future of living and the preferred choice for urban millennials and young couples who seek smart, stylish, safe and serviced homes closer to their workplaces and colleges. Commenting on the partnership, Suresh Rangarajan, Founder & CEO at Colive said, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in amplifying Colive’s vision and value proposition to our target audience. We are delighted to partner with them as we embark on our next phase of growth and expansion. Colive is on a mission to offer Colive residents an upgraded lifestyle with chic designs and contemporary interiors, premium amenities and hassle-free living. Wing Communications is the perfect partner to help us communicate this message effectively and efficiently.” Speaking of the association, Shiva Bhavani, CEO & Co-founder of Wing Communications said, “Colive is one of India’s leading and fastest-growing co-living and proptech players and we are thrilled to work with them on their PR mandate. We are confident that with our PR team’s expertise, we will be able to position the brand for optimal visibility and impact. In this collaboration, we will be creating and executing innovative, disruptive and seamlessly driven impactful PR campaigns that would help in building a strong brand recall and reputation for Colive in the co-living and proptech space.”

The many tools in PR professionals’ arsenal to fight misinformation crises

The dual nature of news and social media presents a double-edged sword. While these platforms serve as valuable tools for communication and information, they are equally vulnerable to manipulation and misuse. The widespread availability of data and the ubiquity of mobile devices have democratized access to information, enabling individuals to share their opinions and perspectives more freely than ever before. However, this ease of communication also amplifies the dissemination of misinformation.With the click of a button, false narratives can reach millions of users within seconds, spreading like wildfire across social media platforms. This unrestricted flow of information, coupled with the lack of stringent fact-checking mechanisms, exacerbates the problem of misinformation. As a result, distinguishing between fact and fiction has become increasingly challenging in the digital age.According to the recent Global State of the Media survey, approximately 58% of journalists cited ensuring content accuracy as their number one priority, ranking above exclusivity.“Where there is content, there is a possibility of misinformation and disinformation existing,” noted Jaideep Shergill, Co-Founder of Pitchfork Partners, adding, “However, this concern is particularly critical in India, given that we ranked highest in a survey among experts during the recent World Economic Forum. In this complex landscape, the public relations industry can be a key player in combating or at least minimising the spread of misinformation, and technology-driven tools can serve as powerful allies in this journey.”PR practitioners are utilising various tools and strategies to tackle this challenge. One approach involves the use of advanced technology tools such as artificial intelligence and machine learning algorithms to detect and flag false information.There are some arsenals available to fight misinformation. Listing some of these, Pooja Chaudhari, Executive Director, Concept PR, said, “With newer versions of generative AI tools, verifying the accuracy of information dispensed on social media will become even more challenging. As PR professionals, we are responsible for fact-checking all information before sharing it. I believe AI, if properly used, is a great technology to help weed out misinformation. It can be programmed to check for facts faster than humans can. At the same time, we must implement a system that authenticates all information that reaches us independently from multiple sources.”Jaideep Shergill cited some key tactics, saying, “Establishing the veracity of information sources serves as the foundational step in this endeavour. Trust, but verify. Equipped with the correct knowledge, we can act as vigilant monitors, tracking and addressing misinformation across social media platforms. Collaboration with the right stakeholders, including journalists, media houses, and relevant councils can further strengthen our ability to disseminate factual data and counter false information.”He further said that more often than not, misinformation thrives on dramatic narratives to appeal to a higher number of readers, which fuels its rapid spread. But while technology is the very facilitator through which misinformation spreads, it can also serve as a tool for PR professionals.“Today, we have at our disposal a plethora of AI options, which can be effectively utilised to course correct and counter emotional appeals with robust, accurate data,” he added.Shergill cited an example to explain this, “A notable example here is the World Health Organization’s ‘EARS’ (Early AI-supported Response with Social Listening), an AI-powered tool used to monitor online conversations about COVID-19. This helped the health agency obtain a comprehensive analysis of public sentiment around the pandemic. Using this approach, it was able to identify prevalent misinformation and respond swiftly in real time to assist people with the correct information. Such large-scale social listening would have been impossible without the strategic application of technology and tools.”Valerie Pinto, CEO, Weber Shandwick India, highlighted some strategies as well, stating, “Technology-driven tools offer promising solutions to combat this issue. Leveraging monitoring and detection through social listening tools, fact-checking APIs, chatbots, and virtual assistants, as well as implementing targeted social media campaigns and engaging fact-checkers, can prove invaluable in countering misinformation. Yet, as the use of the internet continues to rise, the prevalence of misinformation is poised to grow. In such a landscape, it becomes increasingly crucial to foster media literacy. By embarking on educational campaigns that empower users to critically evaluate information online, we lay the groundwork for a more informed and resilient digital community.”Tarunjeet Rattan, Managing Partner, Nucleus PR, noted, “A Google search will throw up several tools that will be adept at giving you data that throws up chatter, sentiment analysis, and more. A task easily done by any tech/ AI expert. The difference a PR professional makes to the mix is understanding what this data means, how it impacts the brand, when and where should the brand speak to address a misinformation crisis. This, along with understanding how the information is being escalated and how to put a stop to it. The PR team needs to spend their time understanding how to use this opportunity (yes, it is one) of being in the news to demonstrate the brand’s values and strengthen its reputation.”

The changing face of PR in India amidst Global consolidation trends

Authored by Bhaskar MajundarThe Public Relations industry in India has experienced a notable journey of evolution, particularly in the aftermath of the pandemic. As India's economy expanded, the intricacies of business operations and interactions with stakeholders also grew. In an era characterized by rapid technological progress, Public Relations has undergone significant transformation globally. The communication landscape has seen a radical shift, propelled by the availability of data, widespread internet access, and the proliferation of smartphones, particularly post-pandemic. Today, the distinction between traditional outreach, video production, event development, brand marketing, media planning/buying, content creation, and influencer strategies is becoming increasingly blurred. The convergence of communications and marketing has created fresh challenges and opportunities. Presently, brands leverage social media platforms to announce rebranding initiatives, akin to the approach adopted by Fever FM, which undeniably generated considerable buzz.The communication industry in 2024 is indeed experiencing a significant trend towards consolidation, as evidenced by notable mergers and acquisitions reshaping the competitive landscape. Consolidation in the PR industry worldwide has significant implications, including those felt in India. As global PR firms merge and acquire smaller agencies, it reshapes the competitive landscape and influences market dynamics in India. Key developments such as Havas' acquisition of PR Pundit and WPP's merger of BCW and Hill & Knowlton into Burson reflect strategic moves aimed at enhancing market positions and addressing evolving market dynamics. Havas' acquisition of PR Pundit, leading to the formation of PR Pundit Havas Red, highlights the company's commitment to bolstering its public relations services in India. By integrating PR Pundit's expertise with its existing offerings, Havas aims to provide comprehensive communication solutions to clients, capitalizing on the growing demand for integrated services in the Indian market. Similarly, WPP's decision to merge BCW and Hill & Knowlton into Burson underscores the company's strategic realignment to consolidate its market presence and improve operational efficiency. This consolidation creates a formidable PR entity with a $1 billion valuation, positioning Burson as a frontrunner in the global PR landscape.Consolidation often leads to larger PR conglomerates with extensive resources and global reach. These conglomerates can offer a wider range of services, access to international markets, and specialized expertise to clients in India. This can potentially benefit Indian businesses seeking comprehensive PR solutions and access to global markets. However, consolidation also poses challenges for smaller, independent PR agencies in India. Increased competition from larger firms and decreased market share may squeeze out smaller players, making it harder for them to compete and thrive. This can limit diversity and innovation within the PR industry, potentially leading to less choice for clients and a homogenization of services. But consolidation may impact the quality of service and client relationships. As larger firms absorb smaller agencies, there is a risk of losing the personalized approach and client-focused service that smaller agencies often provide. Clients in India may prefer working with boutique agencies that offer tailored solutions and a more intimate client-agency relationship. Furthermore, consolidation could affect pricing and fee structures within the Indian PR market. Larger firms may have more bargaining power and economies of scale, potentially driving down prices and squeezing profit margins for both large and small agencies. This could lead to a commoditization of PR services and increased pressure to deliver results at lower costs.In terms of talent and employment, consolidation may result in job losses or restructuring as redundant roles are eliminated and operations are streamlined. However, it may also create opportunities for skilled professionals to join larger firms and access more resources for career growth and development. Overall, while consolidation in the PR industry worldwide may bring both opportunities and challenges to India, it is essential for stakeholders to adapt to the changing landscape. Collaboration, innovation, and a focus on delivering value to clients will be critical for PR agencies in India to thrive in an increasingly consolidated and competitive environment.In India, another notable change is the emergence of smaller boutique agencies amidst the consolidation trend adds diversity to the industry. While these agencies offer niche expertise and agility, they face challenges such as resource constraints and limited professional development opportunities. Addressing these challenges is crucial for sustaining the growth and competitiveness of smaller agencies while fostering a robust talent pipeline within the industry.The consolidation wave in the communication industry reflects broader shifts towards scale, efficiency, and adaptability in response to evolving market conditions. Strategic alliances and mergers serve as mechanisms for organizations to enhance their competitive advantage and navigate the changing landscape effectively. The consolidation trends in the communication industry underscore the need for innovation, agility, and client-centricity. As stakeholders navigate this period of transformation, the ability to adapt and thrive in a dynamic environment will be key to shaping the future trajectory of the industry. By embracing change and leveraging strategic partnerships, organizations can position themselves for long-term success in an increasingly competitive market.

Impresario onboards Lintas Live as the PR Partner for its flagship brand, SOCIAL

Lintas Live, a digital-first creative PR agency, has won the PR and communications mandate for SOCIAL, the iconic flagship brand under Impresario Entertainment & Hospitality Private Limited. This partnership comes on the heels of Lintas Live's significant growth year and its outstanding track record in the retail and hospitality sector, making it the ideal choice to elevate SOCIAL's brand presence and expand its reach to a growing tribe of youth and innovative consumers. The brand was won in a competitive pitch process. Since its launch, Lintas Live has honed its expertise in garnering brands an unfair share of attention through ideas that are talk worthy. Leveraging its in-depth industry insights and creativity, Lintas Live will collaboratively work with SOCIAL to craft compelling narratives, engage key stakeholders, and bolster the brand’s loyalty among the youth.SOCIAL, India’s favourite neighbourhood café, is known for its unique and vibrant experiences. It is the preferred destination for young India to hang out, build connections and like-minded communities. With its innovative approach to dining, café culture, programming and a collaborative workspace, the brand has steadily gained popularity and scale over the years.On the appointment of Lintas Live, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Private Limited, said, “We are delighted to have Lintas Live onboard, an agency that exhibits an exceptional knowledge of our brand DNA and understands our growth priorities. We have aggressive plans for India, and we needed an equally agile, creatively bold, and strategically sound partner to achieve our aspirations. I believe Lintas Live, given its legacy and success, is the perfect partner for us.”Ameer Ismail, President, Lintas Live, commenting on the partnership, said, "We are absolutely excited to win and be entrusted with this mandate for SOCIAL. Our team is all-set to leverage our deep industry expertise, consumer understanding and deep knowledge of the hospitality industry and dynamics to further strengthen SOCIAL’s market position and deepen connections with its growing tribe of consumers. Together, we are eager to chart new heights in the realm of strategic communications, to elevate SOCIAL's brand presence and match the brands ambition with impactful PR and communications.”Lintas Live's portfolio now boasts a remarkable addition with SOCIAL onboard. This partnership reinforces Lintas Live's commitment to delivering new age integrated PR services and further establishes the agency as a go-to communication partner for leading brands in the retail and hospitality sector.

Lodha Ventures appoints Mahesh Shah as President - Corporate Communications

Lodha Ventures, an Abhinandan Lodha Enterprise, is delighted to announce the appointment of Mr. Mahesh Shah as President - Corporate Communications. Mr. Shah joins the organization, bringing with him a wealth of experience from his illustrious 37-year career with HDFC Ltd.Commencing his journey with HDFC in 1986, Mr. Mahesh Shah has played an important role in the growth and success of the Brand HDFC. With an impressive background in corporate communications and public relations, he has been an integral part of shaping the communication strategies for HDFC Ltd., the country's leading housing finance company and the most successful financial Conglomerate.In his previous role at erstwhile HDFC Ltd, Mr. Shah spearheaded the Corporate Communication & PR capabilities, showcasing his prowess in effectively managing communication strategies for a company of such magnitude. His journey with HDFC was marked by numerous accomplishments and recognition, reflecting his commitment to excellence and innovation in the field. Prior to leading the Corporate Communication and PR function, Mr. Shah contributed significantly between 1986 and 2009, providing strategic inputs and executing internal and external marketing communications and events for HDFC Ltd and its Group companies.In his new role as President - Corporate Communications at Lodha Ventures, Mr. Mahesh Shah will be responsible for overseeing and enhancing the cornmunication strategies of the company. His rich experience and strategic acumen are expected to contribute significantly to the company's growth and strengthen its position as a leader in the industry.Speaking on this new addition to the leadership team, Mr. Abhinandan Lodha - Chairman, Lodha Ventures said, "I am pleased to welcome Mahesh, a t'tan 'n the field of Public Relations, to our Ecosystem. With an impressive 40-year legacy of shaping perceptions and navigating the complexities of media communication, Mahesh's arrival marks a pivotal moment for our organization. We are looking forward to the wisdom and success that his seasoned presence promises to guide us in our endeavours."Speaking on joining the Lodha Ventures family, Mr. Mahesh Shah said, "I am thrilled to jo'n Lodha Ventures, an Abhinandan Lodha Enterprise. After 37 fulfilling years at HDFC Ltd., I am eager to bring my experience to contribute to the growth and success of the company. I look forward to leading the Corporate Communications team and collaborating with the talented professionals here to enhance communication strategies, strengthen the brand, and propel Lodha Ventures to new heights in the industry."

Verizon appoints Stacy Sharpe as EVP and Chief Communications Officer

Verizon Communications announced the appointment of Stacy Sharpe as Executive Vice President and Chief Communications Officer, effective March 4, 2024. Sharpe brings more than two decades of corporate affairs and communications experience with a decorated career at Allstate. Overseeing Verizon's global communications organization, Sharpe succeeds veteran Communications Chief, Jim Gerace, who served at the company for 37 years and was critical to the formation of Verizon and to the company’s launch of every generation of wireless technology to date. Sharpe will join Verizon's executive leadership team and report directly to Chairman and CEO Hans Vestberg.“Verizon is one of the most recognizable and admired brands in the world. We have world-class assets that give us an incredibly compelling growth story to tell and a strong brand to evangelize and defend. Stacy brings unparalleled experience and credibility to do just that,” said Vestberg. “Her appointment is critical to our future as we look to differentiate ourselves and connect with the communities we serve. Stacy is no stranger to building the reputation of a world-class brand. Her depth of expertise in corporate affairs and communications on the Fortune 500 stage makes her an ideal leader to position us for the next chapter in Verizon’s history.”Sharpe will lead all aspects of Verizon's global communications strategy, including Corporate, Consumer and Business.Most recently, Sharpe served as SVP for Corporate Brand at Allstate, where she led corporate communications inclusive of internal and external communications, thought leadership, financial communications, public relations and social impact. Previously, Sharpe was a field VP of Allstate’s Capital Region, helping lead sales and operations in Virginia, West Virginia, Maryland, Delaware and the District of Columbia. She also served as VP of Federal Affairs, where she led efforts to shape and advance Allstate’s public policy strategy. “Verizon helps move the world forward by continuously innovating and enabling the connections that help people and businesses thrive,” said Sharpe. “I’m thrilled to join the amazing team passionately committed to making the digital world work for more people in more ways. It’s an exciting time as we grow the business and shape and share Verizon’s transformative impact with customers, employees and shareholders.”Sharpe serves on the boards of directors of Facing History and Ourselves, the Page Society, and the Fuqua/Coach K Center on Leadership and Ethics. She has been recognized in the Hill’s Top Corporate Lobbyist annual list and as a PRSA Chicago Distinguished Leader. She received a bachelor’s degree from the University of Virginia and an MBA from the University of Illinois at Chicago.

Enigmatic odyssey of Orry: Decoding the unconventional rise of a PR maverick

Authored By: Jagriti Motwani, Co-founder and CEO of Cha-Chi CommunicationsIn the ever-evolving tapestry of celebrity culture and digital influence, a captivating enigma has emerged, known by the name Orry – the pseudonym of the intriguing Orhan Awatramani. Far from a mere stroke of luck, Orry's journey to fame is a meticulously choreographed symphony, where strategic decisions and an irresistible charisma have propelled him into the spotlight. A mere year ago, Orry was absent from the public domain, yet through the strategic interplay of social media and personal connections, he has become a figure of immense intrigue, wielding influence over the minds of both Gen Z and millennials.Orry's meteoric rise serves as a quintessential example of the potent impact of word-of-mouth in shaping contemporary personas. His recent appearance on 'Koffee with Karan,' left me intrigued and prompted a deeper exploration into the factors underpinning the ascent of my Sindhi compatriot to stardom.Crafting the Orry Persona – A Symphony of AmbiguityAt the heart of Orry's allure lies the deliberate construction of an enigmatic persona, skillfully blending ambiguity and mystique. It's not just about what he shares but what he withholds, creating an ongoing narrative that keeps audiences on the edge of curiosity. We all remember 'Orry kaun hai, Karta kya hai?' narrative. Orry strategically reveals fragments of his life, managing his public image with an artful dance of disclosure and secrecy. Social media becomes his canvas, a realm where cryptic captions, distinctive aesthetics, and a consistent visual narrative contribute to the allure, creating a magnetic pull that defies conventional norms.Networking in the Digital Age – Orry's Social MatrixOrry's meteoric rise is intricately linked to his exceptional networking acumen, a feat achieved by seamlessly integrating into the elite circles of Bollywood and beyond. His strategic alliances with second-generation Bollywood stars go beyond mere associations; they are symbiotic relationships cultivated through collaborations, shared appearances, and exclusive events. From being seen with Jahnvi Kapoor to Ananya Pandey and Sara Ali Khan talking about him on the Koffee couch, he had minds buzzing with curiosity generated through conversations from his network. He is even seen posing with Nita Ambani and doesn't give up on his usual hand on shoulder pose, resulting in a viral instagram post. Orry extends his reach beyond the film industry, forming connections with influencers, designers, and cultural icons, effectively expanding his sphere of influence to unprecedented heights.The Veil of Mystery – Calculated Evasion of Personal DetailsOrry's refusal to divulge specific details about his background adds layers to his mystique. This calculated ambiguity not only fuels public curiosity but also shields him from accusations of nepotism. By carefully navigating questions about his occupation and education, Orry remains an enigma, transcending the usual scrutiny faced by public figures. His approach becomes a strategic shield, allowing him to occupy a unique space within the discourse surrounding privilege in the entertainment industry. 'I do my best' is his occupation, in his own words.Navigating Controversy – The PR Virtuoso's ToolkitUnlike many public figures, Orry had successfully steered clear of controversies, showcasing a PR virtuosity that sets him apart till the Palak Tiwari controversy happened and yet he gained mentions from it. His adept handling of digital platforms strikes a delicate balance between authenticity and curated content, minimizing the risk of public backlash. Orry's commitment to a ghost image becomes a cornerstone of his enduring popularity, establishing him as a role model for influencers navigating the tumultuous waters of online scrutiny. This journey, a modern-day unknown to celebrity narrative, unfolds as a testament to the transformative power of strategic visibility and calculated networking. Orry's trajectory, from obscurity to notoriety, presents a case study worth noting, shedding light on the symbiotic relationship between social media dynamics and the allure of personal connections.In delving into Orry's story, one cannot help but be captivated by the deliberate choices that have defined his narrative. His calculated steps into the public domain, carefully curated social media presence, and astute navigation of influential circles all contribute to the mystique that surrounds him.Orry's unconventional journey from an enigmatic social media presence to a potential PR icon is a testament to the nuanced strategies employed in the realm of celebrity culture and digital influence.

Springboard Communications Joins Global Ranks as Worldcom Public Relations Group

The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, announced today that it has voted Springboard Communications, the Irish Public Relations Agency of the Year in 2023, into its global partnership.“We are excited to add an agency of this caliber to our global partnership,” said Serge Beckers, Managing Director, Wisse Kommunikatie (Netherlands), and Worldcom’s EMEA Committee Chair. “They are highly respected and recognized in Ireland and across the EMEA region. Springboard’s expertise, not only across the broad spectrum of PR services but also in several key industries, is fundamental to extending our ability to serve Worldcom partners’ existing clients across the region while providing new client prospects comprehensive reach and resources.”Springboard Communications is an award-winning, integrated communications agency, in sectors including technology, FMCG, renewable energy, healthcare, and pharmaceutical. The Irish Public Relations Agency of the Year 2023 has, for the past decade, delivered results-driven integrated communications services, collaborating with their clients on communications to internal and external stakeholders. This has transformed organizational cultures, delivered business growth and positively impacted reputations.Managing Director and founder of Springboard Communications, Susie Horgan said: “Embracing the power of global connectivity, our agency is thrilled to partner with Worldcom. We are about redefining the standards of excellence in the industry, and together with Worldcom we can leverage our collective expertise to provide innovative solutions and unparalleled service to clients around the world. This partnership is a testament to our commitment to delivering truly global communication strategies that transcend boundaries and drive meaningful impact.”Welcoming Springboard to The Worldcom Public Relations Group marks the completion of a rigorous Worldcom partner recruitment and vetting process. It ensures the compatibility of the agency applying for partnership, along with their ability to meet the standards of trust and collaboration that have defined Worldcom since its founding in 1988. As the newest partner, Springboard joins a robust group of global partners who openly share knowledge and best practices, utilize the partnership to meet expanding client roles, and collaborate on new opportunities scaled to the local, regional, and global needs of any Worldcom partner, client or prospect.

Zeno Group Elevates Two Global Leaders

Zeno Group has promoted two global leaders to newly created roles essential to the agency’s ongoing growth and evolution. Mark Shadle has been appointed Chief Reputation Strategist and Julie Georgas has been named President of Zeno Canada.  Currently Global Managing Director of Corporate Affairs, Mark Shadle joined Zeno in 2010 to establish and build the firm’s Corporate practice, which today is an award-winning, multi-dimensional global offering that works with clients across myriad industries addressing complex business challenges. Shadle’s new role comes at a pivotal time as C-suite executives are navigating geopolitical and societal issues with the potential for significant business impact.  Shadle will continue to lead the agency’s global Corporate Affairs practice, which grew 27% last year with a range of specialty areas including purpose and impact, employee engagement, executive positioning, C-suite consulting and issues/crisis management.   Shadle has also spearheaded several Zeno research initiatives that explore key corporate affairs topics from research on the evolving workplace and corporate structures to "Signals of Change: The Future of Corporate Affairs." In his new role, he is driving the firm's new global study that compares C-suite and consumer expectations on today's societal issues. Julie Georgas has led Zeno Canada’s transformation over the past seven years as Managing Director, significantly building its presence and reputation in the country. Georgas has grown her team to more than 40 people across three markets – Vancouver, Toronto and Quebec – and built a multi-sector client portfolio. In her new role, Georgas will continue to oversee all operations and develop additional growth strategies for the region.  “Mark and Julie embody Zeno’s commitment to driving both impactful client work and a culture that invites all points of view and opens opportunities for talent to grow. They have inspired colleagues and clients alike and have written many important chapters of Zeno’s story with more to come as we continue to evolve and expand,” said Global CEO Barby K. Siegel.

Burger King UK appoints The Academy as new PR partner

The Academy has been chosen as the new retained PR agency for Burger King UK, following a rigorous selection process. Tasked with overseeing the fast-food giant's press office, spearheading innovative brand campaigns, and managing crisis communications, The Academy is set to lead the account under the guidance of Associate Director Evren Ahmet.This decision marks a significant turning point in Burger King UK's PR landscape, with Splendid and Frank PR having held the position in 2022 and before, respectively. The Academy now joins a distinguished lineup of marketing agencies collaborating with Burger King UK, including Coolr for social media and influencers, BBH for advertising, Walk-In Media, and customer experience agency Merkle.Katie Evans, CEO of Burger King UK, emphasized the pivotal moment of growth, stating: "The Academy impressed us with their comprehensive understanding of our brief. Their proposal not only excited us but also presented a welcomed challenge."Mitch Kaye, CEO and founder of The Academy, expressed his enthusiasm for the collaboration: "Burger King UK's history of bold, game-changing work is well-known, and we're thrilled to be a part of shaping their next chapter."With Burger King UK joining The Academy's client list alongside brands like Amazon, Peroni, Marie Curie, and Disney, the partnership holds promise for fresh perspectives and creative energy. This collaboration aims to further strengthen Burger King UK's position as a leading fast-food brand in the UK, building on its legacy of impactful communication strategies.

Ben Beckley Joins RevHealth As CEO

RevHealth, a full-service independent pharmaceutical marketing and communications agency, today announced that Ben Beckley has joined the agency as chief executive officer. The addition of the former global president of Evoke Mind + Matter signals a strong trajectory for the agency.Ben Beckley, CEOIn his most recent role, Beckley shepherded the combined rare disease and communications agency (formerly Ashfield Health) through a successful global merger and expanded its capabilities in omnichannel, patient experience and data by launching the proprietary technology, He has also held growth-focused leadership roles at Havas Health & You and PRECISION effect."RevHealth has a well established history in the traditional AOR and medcomms space, and has built a significant presence in patient advocacy and market access. It's rare to find all of these disciplines being built from within," said Beckley. "It's what our clients are looking for versus a traditional sister agency approach."RevHealth is on a path of strategic growth following its 2022 acquisition by WindRose Health Investors. In addition to bringing on Beckley as CEO, they have unveiled a new brand look and feel that reflects the dynamic culture and talent of the agency."The top talent at RevHealth is the biggest attraction. It's rare to find this many innovators all in one place, with more announcements coming soon," said Beckley. "In a world where the right moment is everything to adoption, our unique approach to omnichannel, analytics and data will demonstrate how our industry can in fact change and be more in tune with consumer behaviors."

How the power of technology will shape the PR business in the coming years

Authored By: Ganapathy Viswanathan, Independent Communication Consultant The technology buzz has been around in the PR space for over last two to three years with everyone talking about AI and ML. While everyone is talking about AI and ML and its profound impact on PR one is not sure if everyone in the business is able to leverage the technology tools to the best of their advantage. One of the other reasons that technology is giving the desired boost and encouragement to PR professionals is the rapid penetration of internet and social media which today is the real time go to platform channel to create that rapid awareness and visibility for the various narratives.  The year 2024 will be revolutionised by these advanced technologies as we will see data collaborating with technology tools to give some great analytics which can be used in culling out insights for your PR campaign. If approached  properly with the right tools and talent the AI and data analytics can dwell deeper on your insights and help in spotting your audience behaviour and predict their trends and preferences. With the help of these behavioural study brands will be able to hyper- personalise the content across a spectrum of audience. Here the targeted messaging will also help in reducing your media wastage and cost and you will be able to attain quality reach.  Data and insights will play a major role and are going to be very critical in drawing forceful PR strategies. Innovation and strategic storytelling with strong narratives backed by technology will help in crafting very focussed messaging. Which is where we may see the role of ML and AI coming into play to help in leveraging the data used more intelligently. So, technology will be crucial for agencies to gear up and get their talent in place to meet the client demands. Clients will expect more insights, sharp messaging and data driven audience profiling to reach the right audiences. Today with technology you are be able to craft your messaging and automate your press release dissemination, managing social media which helps the PR professionals to avoid some of the mundane operational activities. Instead, they can now focus more on the client’s requirements and be more proactive in providing some strategic inputs for the brand and add value to the campaign management. More importantly technology will play a pivotal role in managing social media where you need to fight crisis and as we all know these days crisis erupts fast and spreads fast. With real time engagement happening more intensely the need of robust technology tools should be provided for the teams to closely monitor the news happenings.  Here are my thoughts on how one can leverage technology:1.    First and foremost, you have to scale up the skill sets in your organisation. Continuous training and mentoring needs to be imparted to use the available technological tools. 2.    Investment in manpower goes without saying and getting the right skills who have the aptitude to learn and grow with the organisation is a must. 3.    Get your client into confidence on your technology skills so that he will be able to trust you and collaborate well and get the best out of the agency. 4.    Clients must respect the agency efforts and encourage the agency both in terms of giving the right brief and also remunerating the agency well in bringing and using technology.   5.    We can talk about technology endlessly but what is more important is to have the latest in technology and keep updating the same. 6.    While technology is a great enabler one still needs to bring and think on ideas which will what will drive innovation and differentiation to your communication strategy. 7.    There will be plenty of data that will be floating but it is that knack to leverage this data using technology is what is important. Will therefore need the right talent who will be able to read and understand data very well. 8.     The influencers world is growing and they are becoming more important ambassador for many brands. They should also be well versed with the latest technology to bring speed in real time engagement. 9.    I would also recommend a strong IT team in the organisation to collaborate well with the PR professionals so that there is minimum glitches and down time on the tech aspect. 10. Even on the digital media front you need to be well equipped and staffed so that your technology ideas can be seamlessly executed.  The digital disruption has forced many organisations both at the agency and client end to be beefed up with technological solutions. The future as they say will be driven by technology a lot and hence adapting to newer technology will be top on the agenda for companies to move faster and give the best business and strategic solutions to clients. Today a brand reputation hinges a lot on online media and that is where technology will come to play a lot. And actually, the advent of technology has now put PR into a different pedestal to deliver a lot more that will help clients to safeguard their brand reputation and bring in more intense engagement with their audiences.

Gutenberg Lands growing automotive AI insurtech pioneer Roadzen as Client

Roadzen, a global leader in insurance technology dedicated to revolutionizing the auto insurance industry through innovative Artificial Intelligence solutions, has partnered with Gutenberg, a global award-winning integrated Digital marketing agency, to strengthen its presence in the United States and India markets. In a significant development, Roadzen recently debuted on the Nasdaq Stock Market. This milestone demonstrates Roadzen's immense potential to shape the global insurance technology sector. Commenting on the partnership,Rohan Malhotra, CEO of Roadzen, said, "Gutenberg and its global teams across the United States, India, UK (United Kingdom) and other key markets possess a deep understanding of the disruptive changes driven by AI across industries and countries. Gutenberg’s strong record of accomplishment as an award-winning global marketing agency coupled with a deep bench of technology experience were key to our decision in partnering with them.  Their global reach and expertise in navigating the US-UK-India corridor make them invaluable partners in helping us build our brand with our audiences across the global insurance industry.”  Harjiv Singh, Founder & CEO of Gutenberg, shared his thoughts on the collaboration: "We are delighted to team up with Rohan and the Roadzen team to build their brand narratives by leveraging our holistic brand communications approach through a combination of public relations, digital and thought leadership. Roadzen's innovative approach and recent listing on the NASDAQ position them as a next generation AI trailblazer. Our commitment extends beyond aiding Roadzen's recognition and success in the US and India; we are dedicated to championing the narratives of innovative AI-driven companies shaping various industries." The partnership betweenRoadzen and Gutenberg strategically aims to bolster Roadzen's presence in the United States and Indian markets while elevating awareness of the company's AI-powered solutions.