The Academy has been chosen as the new retained PR agency for Burger King UK, following a rigorous selection process. Tasked with overseeing the fast-food giant's press office, spearheading innovative brand campaigns, and managing crisis communications, The Academy is set to lead the account under the guidance of Associate Director Evren Ahmet.This decision marks a significant turning point in Burger King UK's PR landscape, with Splendid and Frank PR having held the position in 2022 and before, respectively. The Academy now joins a distinguished lineup of marketing agencies collaborating with Burger King UK, including Coolr for social media and influencers, BBH for advertising, Walk-In Media, and customer experience agency Merkle.Katie Evans, CEO of Burger King UK, emphasized the pivotal moment of growth, stating: "The Academy impressed us with their comprehensive understanding of our brief. Their proposal not only excited us but also presented a welcomed challenge."Mitch Kaye, CEO and founder of The Academy, expressed his enthusiasm for the collaboration: "Burger King UK's history of bold, game-changing work is well-known, and we're thrilled to be a part of shaping their next chapter."With Burger King UK joining The Academy's client list alongside brands like Amazon, Peroni, Marie Curie, and Disney, the partnership holds promise for fresh perspectives and creative energy. This collaboration aims to further strengthen Burger King UK's position as a leading fast-food brand in the UK, building on its legacy of impactful communication strategies.