https://theprpost.com/post/12426/

Mastercard appoints Jill Kramer as chief marketing & communications officer

Mastercard announced today that Jill Kramer will join the company as Chief Marketing and Communications Officer, effective December 1, 2025. Raja Rajamannar, the current Chief Marketing and Communications Officer, will serve as a senior fellow for Mastercard.“Raja’s impact on Mastercard and the marketing industry has been nothing short of transformative. His creativity, passion and relentless pursuit of excellence have inspired all of us and helped make Mastercard one of the world’s most admired brands. We are deeply grateful for his leadership and look forward to his continued contributions,” said Michael Miebach, CEO.“We are excited to welcome Jill Kramer to Mastercard as our new Chief Marketing and Communications Officer. Jill’s global perspective and deep expertise in B2B marketing will be invaluable as we continue to accelerate our growth and innovation. Her leadership and vision are exactly what we need for this next chapter,” Miebach continued.Jill most recently served as Accenture’s Chief Marketing and Communications Officer, where she led a global, integrated and tech-driven function that drives brand relevance, market differentiation and business growth across industries and geographies. Previously, Jill led Accenture’s brand and advertising, where she was responsible for the stewardship of the Accenture brand, leading all advertising strategies, creative development, production, media planning and buying. During her ten years at Accenture, Jill’s leadership helped the company nearly double its brand value – from $12 billion to $20.9 billion, according to Interbrand’s Best Global Brands Annual ranking.Before joining Accenture in 2015, Jill held successive senior leadership roles at BBDO and DDB, two of the world's most creative agencies, and delivered award-winning core business-to-business brand development, digital marketing and communications for some of the most iconic brands, including AT&T and ExxonMobil.Jill serves on the board of directors of the Ad Council and has been named one of Forbes’ Most Influential CMOs for three consecutive years. She holds a Bachelor of Arts in communications from the University of Massachusetts, Amherst.
https://theprpost.com/post/5490/

Mastercard chooses Archetype for Asia-Pacific PR

Singapore: Mastercard has selected Archetype as its new agency for Asia-Pacific public relations, following a competitive review process, according to reports. Archetype will take over the regional hub mandate previously held by Golin, which parted ways with the financial services giant last year.Golin, the incumbent agency for over three years, did not participate in the recent pitch process.Archetype will lead regional corporate communications, storytelling, and strategic engagement, collaborating with existing local partners like Weber Shandwick.Barkha Patel-Zinzuwadia oversees communications, while Julie Nestor heads marketing and communications for Mastercard in Asia-Pacific.Barkha Patel-Zinzuwadia, SVP of Communications at Mastercard, said: "Following a rigorous pitch process, we selected Archetype for their strong understanding of the regional landscape and their ability to bring our communications story to life."The number of agencies involved in the pitch process is not officially confirmed. While Archetype takes over the regional hub, Weber Shandwick continues to handle local market PR in most of Asia-Pacific.Mastercard also collaborates with Ketchum for global communications, particularly in the US.Overall, this move reflects Mastercard's continued commitment to strengthening its communications efforts in the strategically important Asia-Pacific region.