LLYC doubles down on US growth with acquisition of Lambert Global

Adgully Bureau |

Spanish communications giant LLYC has furthered its aggressive expansion plans by acquiring Michigan-based firm Lambert Global. With this deal, LLYC strengthens its US footprint, becoming a major competitor in the American communications landscape.

This strategic move positions LLYC as a major player in the American market, significantly boosting its national footprint and expertise.

Key Highlights:

LLYC acquires 70% stake in Lambert, forming a 130-person team across coast-to-coast US locations.

This deal follows 2023's BAM acquisition, doubling LLYC's US presence within a year.

CEO Alejandro Romero emphasizes Lambert's "integrated communications platform" as a perfect fit for LLYC's philosophy, driving their sought-after "quantitative leap" in the US.

LLYC remains committed to their ambitious growth plan, aiming to double in size over the next three years through strategic acquisitions.

Financial details:

LLYC pays $18.2 million upfront for the 70% stake, with remaining price based on future EBITDA performance.

This acquisition follows LLYC's successful IPO in 2021 and subsequent purchases in Mexico, Spain, and other markets.

Lambert's expertise in areas like public relations, investor relations, and marketing complements LLYC's existing offerings.

This move aligns with LLYC's focus on Spanish and Portuguese markets, offering strategic value for clients spanning both continents.

Future outlook:

LLYC plans further acquisitions in the US market, fueled by their successful buy-and-build strategy.

The company remains committed to its ambitious growth plan, aiming for significant expansion across key markets.