B Corp baby and children's food brand Organix has appointed Cirkle as its new PR and influencer marketing agency, following a competitive pitch process. Cirkle will take over from The Fourth Angel, which held the account for the past four years.Cirkle, itself a B Corp-certified agency, impressed Organix with its shared commitment to social responsibility and purpose-driven storytelling. Kate Gibson, Managing Director of Cirkle Consumer, expressed their enthusiasm: "Our values are so well aligned and we're excited to join Organix at this stage, marking the start of a brilliant working relationship. We're privileged to showcase the brand's existing purpose-led work."Cirkle's remit goes beyond traditional PR, encompassing consumer, trade, and corporate communications, alongside influencer marketing and content creation. They will also engage retail trade audiences with Organix's CSR initiatives and B2B thought leadership.Organix Marketing Director Mandy Bobrowski welcomed Cirkle as a strategic partner for their ambitious growth plans: "We're thrilled to welcome Cirkle, joining forces with our existing agencies The Ninety Niners and VCCP. We thank The Fourth Angel for their impressive contributions and wish them well."Founder Angie Moxham of The Fourth Angel reflected on their successful partnership: "We've had a fantastic four years with Organix, creating award-winning campaigns like 'Good for Planet Good for You' and the 'A-Z of Great Food'. As our tenure ends, we wish them all the best for the future."Cirkle brings to the table extensive experience working with major brands like Birds Eye, Tango, and Mars Petcare. This partnership positions Organix for continued success in communicating its purpose-driven mission and reaching its target audiences.