The Idea Agency, an integrated communications and marketing agency, has recently expanded its portfolio by partnering with hospitality, lifestyle, and luxury brands in the middle east region. The agency's recent account wins include prominent names in the hospitality sector, such as Th8 Palm Dubai Beach Resort (a Vignette Collection property under IHG), InterContinental Durrat Al Riyadh Resort & Spa, and Wirgan Makkah Al Azizieh and Wirgan Makkah Al Noor hotels. Additionally, they have secured La Gita in the hospitality sector, Kartell in the retail segment, and Hysek in luxury watches.Rita Boustany, the Managing Partner of The Idea Agency, expressed pride in these new associations and highlighted the agency's commitment to long-term business relationships, noting that many clients have been with them for over a decade.The agency's dedication to its existing clients remains unwavering, with continued service to leading brands across various categories. These include destination marketing for the Ajman Department of Tourism Development and Ajman Museums, as well as hospitality services for Grand Millennium Al Wahda and Fujairah Rotana Resort & Spa. The agency also caters to luxury retail brands such as Western Furniture, Natuzzi Italia, and a Dubai-based furniture manufacturing company.With these new partnerships and continued commitments, The Idea Agency is poised for further growth and expansion of its services in Saudi Arabia and beyond.