After 40 years, APCO throws off the "Worldwide" label in a bold brand refresh. Get ready for a future-focused APCO, built on deep connections, creative problem-solving, and a legacy of driving progress through "un/common ground." "This brand refresh signifies our forward-thinking approach," APCO explains, focusing on guiding clients through intricate issues and fostering "un/common ground" to drive progress. The centerpiece of the new identity is the "Uncommon A," a distinctive element within the logo.This symbol embodies APCO's journey. One side reflects its traditional roots, while the other, missing a leg, represents its commitment to adaptability and creative problem-solving.The name change is not just aesthetic. It conveys the agency's belief that its global reach and deep connections speak for themselves. As clients often highlight, APCO has a unique ability to operate as a unified entity with strong international relationships, providing crucial connections for their success."Our 40-year track record, diverse expertise, and integrated approach speak volumes," says Founder and Executive Chairman Margery Kraus. "Our special culture and character, fueled by our incredible people, shape our perspectives and work. I'm proud of our achievements and thrilled that our new brand reflects our heritage, embraces the future, and embodies the legacy we're building."By embracing change and highlighting its core values, APCO positions itself for continued success in navigating the ever-evolving global landscape.

 Ian Rumsby, one of Australia’s most experienced corporate communications advisors, joins APCO as a chief client officer for the Southeast Asia region, based in Sydney, Australia, announced Masayo Nagai, chairman of APCO’s Asia region.Rumsby brings deep knowledge and expertise based on more than 20 years of experience helping the world’s leading organizations navigate complex engagement assignments in markets across the region.“Ian is an exceptional professional and we are excited to have him join our team. His expertise and deep ties in Southeast Asia will elevate APCO’s ongoing dedication to our clients and help our company continue to grow in the region,” Nagai said. “In an ever-changing industry we are always working on transcending ourselves for the benefit of our clients and Ian will elevate our corporate communications offering.”Prior to joining APCO, Rumsby served as a managing partner at Stonehaven, a strategy and communications consultancy, where he has worked closely with APCO to provide support and representation in the Australian market on selective assignments. Rumsby previously worked for a large communications firm, where he held many roles—he chaired operations in Australia, served as the chief strategy officer, lead the firm’s social impact service and worked as the regional head of the organization’s culture transformation and change management business.The Southeast Asia region is an extremely diverse and competitive region that sits at the center of trade, people, information and capital from around the world. Led by Southeast Asia Managing Director JJ Lee, APCO has established expansive expertise in the communications, energy, education, finance, food, consumer products and retail, health care, philanthropy and technology sectors in the region.“Ian further augments APCO’s market-leading expertise and capabilities—supporting leading clients from multinational companies and international organizations to governments and NGOs—and with our offices in Singapore, Indonesia, Thailand and Vietnam, we offer valuable insights to help clients navigate the dynamic challenges and opportunities across the region,” Lee said.Rumsby joins APCO in a milestone year, with the upcoming 40th anniversary of its founding. Founded by Margery Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy consultancy with more than 30 offices worldwide.