Bata India has partnered with One Source to strengthen its corporate communications, sharpen leadership visibility, and build a more cohesive reputation strategy across key stakeholder groups.With over nine decades of presence in the Indian market, Bata India is entering a new phase of growth anchored in youth-focused branding, omnichannel retail expansion, and product diversification. The collaboration with One Source is aimed at supporting this transformation through structured, consistent, and strategic communication.As the brand evolves its product design, retail experience, and consumer engagement approach, the focus on clear and aligned corporate messaging is expected to play a central role in reinforcing Bata India’s positioning within the footwear and lifestyle sector.

Bata India, one of the country’s most trusted and iconic footwear brands, has partnered with One Source, a leading integrated marketing consultancy, to enhance its corporate communication, strengthen leadership visibility, and drive strategic reputation-building across stakeholders. The collaboration will focus on sharpening Bata’s corporate narrative, highlighting its transformation journey, and reinforcing its leadership in India’s evolving retail landscape.With a legacy of over 90 years in India, Bata continues to innovate across product design, modern retail formats, digital integration, and customer experience. The company’s renewed focus on youth-led branding, omnichannel expansion, and product diversification is setting the pace for the next phase of growth in the footwear and lifestyle sector.“Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.Sandeep Rao, Managing Director, One Source said, “Bata is a brand that commands trust and affection across generations. We are honoured to support their strategic communication goals at such a pivotal time in their growth journey. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities”. One Source has offices across Delhi, Mumbai and Bangalore which service Indian and global market leaders across BFSI, construction, manufacturing, plastics & packaging, business consulting, ICT, the start-up space and more. 

Jasleen Kaur G has joined Bata India as Head of Category Marketing & PR. Before this, she was the Founder & CEO at Indiawood Global. Kaur is an experienced marketing & communications professional with more than a decade of experience. As part of her new position, she will be spearheading marketing portfolio of brands such as Hush Puppies, Bubble Gummers, North Star, Power, Bata, Floatz, Nine West.She was the Assistant Vice President - Marketing & PR at Reliance Brands Limited and Head - Marketing, Public Relations & Sustainability (Indian sub continent). She held the position of Senior Executive - Digital Marketing & PR at Canon India and Associate - Conferences at India Infrastructure Publishing Private Limited. She was also a journalism intern at The Hindu.She is an alumnus of Management Development Institute, Gurgaon and Columbia University.