https://theprpost.com/post/13446/

Concerto brings CAPZA on board as minority shareholder

Concerto, an international group focused on business intelligence, strategic communications and public affairs, has announced that private equity firm CAPZA has acquired a minority stake in the company.The transaction does not result in any change to Concerto’s governance. The group will continue to be led by its founder and CEO François Hurstel, alongside its partners and executive committee.With a strong footprint across Africa and the Middle East, Concerto works with companies, institutions and leaders to navigate complex political, economic and reputational environments. Its integrated offering spans business intelligence, international public affairs, strategic communication, media relations and crisis management, supported by local teams in key markets.As global geopolitical, economic and information dynamics continue to evolve, Concerto has positioned itself at the intersection of risk management, reputation and influence, supporting clients in decision making and long term strategic planning.Following CAPZA’s investment, Concerto plans to accelerate its international expansion by strengthening its presence in existing markets and entering new geographies. Priority regions include Anglophone Africa, the Middle East and other emerging markets. The group also plans targeted investments in artificial intelligence and data driven capabilities to support future growth.Commenting on the transaction, François Hurstel said the investment reflects confidence in Concerto’s positioning and ambitions, while allowing the group to scale without altering its strategic direction.Thomas Meurisse, Investment Director at CAPZA, said the firm was pleased to support Concerto as it enters its next phase of development, highlighting its ability to operate in markets with high geopolitical and reputational complexity.
https://theprpost.com/post/8437/

Concerto appoints Cedric Roux as MD for Middle East Operations

Global strategic communications and advisory firm Concerto has announced the appointment of Cedric Roux as Managing Director for the Middle East. Based in Dubai, Roux will spearhead Concerto?ÇÖs growth and operations across the region, focusing on strategic communications, business intelligence, and public affairs.Concerto's CEO, Fran?ºois Hurstel, expressed enthusiasm about the appointment, stating, "We are proud to strengthen strategic ties between the Gulf, Africa, and France. Cedric?ÇÖs expertise in these regions complements our diverse pool of experts. We are thrilled to have him on board."Roux brings a wealth of experience to the role, having previously served as UAE General Manager and Global Chief Transformation Officer at Richard Attias & Associates. His background spans emerging markets and social inclusion projects for major financial institutions across France, the UK, and Africa.Commenting on his new position, Roux said, "Concerto?ÇÖs entrepreneurial spirit and client-focused approach have driven its success in high-growth markets. Joining the team feels like a natural step, and I look forward to providing strategic counsel to government and business leaders on critical regional issues."Concerto's expansion into the Middle East aims to foster deeper connections between the Gulf, Africa, and France, furthering its influence in these high-growth markets.